Trust: The Value of Better Business Bureau

Ready to build trust and grow your business? In this episode, we take you inside a real conversation between Mark Putnam of Global Ethics Solutions and Better Business Bureau's Natosha Beach to explore the value and process of BBB Accreditation. Mark, whose business is a creative company producing training materials and consulting services for businesses globally, shares his interest in accreditation primarily for branding and affiliation with respected organizations. You'll hear why he belie...

Dive into this electrifying podcast episode that unveils the art of building unshakable trust in today’s marketplace—a must-listen for anyone eager to master sales and business connections! With a staggering 82% of consumers citing trust as the cornerstone of their buying decisions, the episode takes you behind the scenes of a real sales call with the Better Business Bureau, dissecting every move with razor-sharp insights from BBB experts and sales strategies that could transform your approac...

Want to close deals without sounding like a used-car salesman? In this episode, we analyze Lauren Quick’s smooth, consultative close with Brayden, a new business owner weighing BBB accreditation. Lauren ditches the hard sell, spotlighting digital tools like the BBB business profile and lead-generating “Get a Quote” button to show Brayden how accreditation fuels growth—no website required. Learn how to empower prospects, highlight tangible benefits like online visibility, and position your off...

Can objections actually make your sales pitch stronger? Join us as we break down how Lauren Quick flips a common misconception—that BBB is just about complaints—into a powerful selling point during her call with Brayden, a skeptical painting contractor. Using hard-hitting data from the 2024 IABBB survey and clever reframing, Lauren builds credibility and shows Brayden how accreditation boosts trust and reputation. Discover how to anticipate pushback, leverage social proof, and turn “no” into ...

What if you could turn a cold call into a conversation that wins trust and closes deals? In this gripping episode, we dive into a real-life sales call where BBB’s Lauren Quick uses razor-sharp discovery techniques to connect with Brayden, a painting contractor new to the business game. Instead of pitching blindly, Lauren asks targeted questions to uncover Brayden’s goals—going full-time and landing more commercial gigs—and tailors her approach to fit his world. You’ll learn how to listen like...