Can objections actually make your sales pitch stronger? Join us as we break down how Lauren Quick flips a common misconception—that BBB is just about complaints—into a powerful selling point during her call with Brayden, a skeptical painting contractor. Using hard-hitting data from the 2024 IABBB survey and clever reframing, Lauren builds credibility and shows Brayden how accreditation boosts trust and reputation. Discover how to anticipate pushback, leverage social proof, and turn “no” into “tell me more.” Packed with real-world tactics, this episode is your playbook for overcoming skepticism and making your value undeniable. Listen now to master the art of objection handling.