What if you could turn a cold call into a conversation that wins trust and closes deals? In this gripping episode, we dive into a real-life sales call where BBB’s Lauren Quick uses razor-sharp discovery techniques to connect with Brayden, a painting contractor new to the business game. Instead of pitching blindly, Lauren asks targeted questions to uncover Brayden’s goals—going full-time and landing more commercial gigs—and tailors her approach to fit his world. You’ll learn how to listen like a pro, ask the right questions, and craft a value proposition that hits home. Whether you’re a sales veteran or just starting out, this episode delivers practical strategies to transform generic pitches into personalized wins. Tune in and rethink how you connect with prospects.