Turbo Charged MD

On this episode of Turbo Charged MD, we discuss preparing your marketing and sales plan for 2022. In order to succeed, you will need to review your 2021 results, from lead generation, to conversions and new patient acquisition, to your staffing and execution of your business plan. Subjects discussed on this episode include: Key Performance Indicators you need to measure and watch. Website rankings, appearance and call to action. Your digital marketing plan and measuring your results.  Training and developing your team to understand their roles and responsibilities in being a part of the success equation. Focus outwardly on your community and become the practice that everyone is talking about. Participate in community events. Understanding organic and paid advertising and what to expect from each. Please call us at 888-292-1147 for a free consulting session or to find out more about the services we offer that can help your business grow! 888-292-1147 or visit us at medicalmarketingsolution.com

On this episode of Turbo Charged MD we introduce you to USA Health MD, the first digital marketing platform dedicated specifically to private pay medical practices! Conceptualized by Medical Marketing Solutions CEO, Rich Force, USA Health MD was developed to match consumers with highly qualified, board-certified physicians in their local areas who provide cutting edge, alternative, non-surgical treatments, and programs to help them  turn back the hands of time. The USA Health MD platform is loaded with features that provide medical practices with a dynamic practice listing with lots of bells and whistles encompassed in one ecosystem. These features include: Creating a dynamic practice profile (you can view your listing as you build it).  Integrate your Google Reviews onto your practice profile. Link your website URL directly to your profile. List up to 5 specialties and multiple sub-specialties. Upload a profile picture, banner and video. Create your practice preview content.  Improve your SEO ranking organically for your practice. Generate prospective patient leads in your local area.  Receive text and email notifications every time you receive a lead. Access your practice dashboard in which you can: Edit your practice information. Keep track of all of your leads and manage the lead statuses. Upload videos. Add additional users. Monitor real time data such as number of practice profile views, # of calls from your listing, all lead information and statuses. No need for a CRM as we have built one into your dashboard.  All of these features for ONLY $395 per month. We advertise in your local area and nationally to drive traffic to the USA Health MD site. Over the past year over 250,000 web users have seen USA Health MD branded digital marketing ads.  For more information, check us out at www.usahealthmd.com or call 888-679-0309. Sign up today and be part of this groundbreaking technology!

On this episode of Turbo Charged MD, we discuss all of the small moving parts in your practice that it takes to grow your patient base and revenue. In order to succeed in the cash pay medical business you will have to employ both your human, physical and digital capital to be firing on all cylinders for you to be able to realize your true potential.  Subjects discovered on this episode include:  Your entire office staff's role in revenue generation through amazing customer service to having their sales hat on. Teach, teach, teach! What make you relevant in comparison to your competitors. Why are you unique.  Your digital marketing plan to be relevant in the cyber world and making sure all parts of the equation = the sum of your activities.  Training and developing your team to understand their roles and responsibilities in being a part of the success equation.  Focus outwardly on your community and become the practice that everyone is talking about. Participate in community events.  Understanding organic and paid advertising and what to expect from each. Please call us at 888-292-1147 for a free consulting session or to find out more about the services we offer that can help your business grow! 888-292-1147 or visit us at medicalmarketingsolution.com

On this episode of Turbo Charged MD we sat down and chatted with Donna White, the founder of the BHRT Training Academy. Donna is the author of The Hormone Makeover book, has built 4 very successful BHRT practices and is an internationally known speaker. She is the founder of the BHRT Training Academy.  Subjects discussed with Donna on the episode includes: How Donna got into the field of bioidentical hormones. Why she started BHRT Training Academy. Why should practitioners take time to learn BHRT and offer it as additional service to their patients. Is BHRT actually lucrative? What can providers expect from a financial standpoint?  How is the BHRT Training Academy different from other training opportunities? For providers thinking about learning BHRT, what are the bottom line basics they need to know to get started. Are there any safety issues with the use of hormones that providers need to worry out? To find out more about the BHRT Training Academy please visit them at https://bhrttrainingacademy.com or call 855-438-2478. For all of your marketing and sales solutions, call Medical Marketing Solution at 888-292-1147 or visit us at www.medicalmarketingsolution.com

On this episode of Turbo Charged MD we discuss what is perhaps the lifeblood of your practice, leads, and the reasons that they can be easy to handle or frustrating and baffling at other times. We cover: What is a lead by definition? Who are we trying to attract in our lead generation programs? Lead form submissions vs. call in? When is the best time to contact a lead? How much follow up does a lead require? Why don't people answer their phones if the inquired for information?  Lead Conversion strategies.  At Medical Marketing Solution we can help you with leads in a few specific ways: Generate the leads for you. Convert your leads into paying patients. Train your staff for success. Feel free to contact us any time at 888-292-1147 or check us out at www.medicalmarketsolution.com.

On this episode of Turbo Charged MD we discuss the most effective ways to set up medical consultations that results in the highest show %. One of the most frustrating aspects of scheduling an appointment for a prospective new patient, is when they don't show up. You are prepared for their visit, you have time set aside and then, NO SHOW. On this episode we discuss increasing show %'s by: Building rapport before the appointment. Deciding whether or not to charge a consultation fee. Agreeing on a mutually beneficial time for the prospect to come in. Outlining what they can expect during their visit. Sending them an appointment reminder via text and email as soon as the appointment is entered into your EMR, etc. Please feel free to contact us anytime at 888-292-1147. We provide medical practices with: Web Development SEO Lead generation  Consulting  Webinars  Sales and Marketing Training  Vortex Concierge Call Center www.medicalmarketingsolution.com

On this episode of Turbo Charged MD, we briefly look back at 2020 and assess our accomplishments and challenges. We then look ahead at the upcoming year, 2021, and discuss the key strategies to ensure you are on the correct success path.  Elements of this success path includes: Reflecting back on 2020 for success clues and how you overcame challenges. Having a written strategy for 2021 with goals and performance metrics in mind. Making sure your website is a great online representation of your physical practice. The importance of your Search Engine Optimization (SEO) and how to organically increase your online visibility.  Converting prospect to patients.  Accountability. Inspecting what you expect. Please  feel free to contact us anytime at 888-292-1147: We provide medical practices with: Web Development SEO Lead generation Consulting Webinars Sales and Marketing Training Vortex Concierge Call Center www.medicalmarketingsolution.com 

On this episode of Turbo Charged MD, we interview Dr. David Cunningham, Regenerative Medicine and Men's Health Expert on the prevalence of erectile dysfunction and the best modalities and treatments available today.  Erectile Dysfunction effects millions of men and over the past several years there has been a growing demand for treatment outside of the typical medication realm. On this episode we discuss: Dr. Cunningham" background and how he became interested and a specialist in Men's Sexual Health. The common causes of ED and pros and cons of ED medications. The latest cutting-edge technologies Dr. Cunningham uses to treat his patients. Why there is a lack of comprehensive and universal protocols to help treat ED. The business opportunity for medical practitioners to treat ED and build a sexual wellness centric practice. If you are interested in consulting with Dr. Cunningham, you may contact him @ drdavid@infinitymenshealth.com For more information about Medical Marketing Solutions, please call 888-292-1147 or visit us at medicalmarketingsolution.com.

On this episode of Turbo Charged MD we discuss the importance of having a great SEO plan and service. SEO is the bedrock of your digital strategy and is a must have for your medical practice!  Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.  SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher in the search engine results page (SERP). These visitors can then potentially be converted into customers. The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.  For more information on our SEO programs, please call us at 888-292-1147 or visit us at www.medicalmarketingsolution.com

On this episode of Turbo Charged MD we discuss a simple yet overlooked tool to attract new patients and retain your current patients to you practice... BE NICE! We will discuss: One of the most underrated skills in business right now is being nice. Nice sells. What makes you most valuable is your ability to cooperate and connect with others. If you can handle people’s diversity — people of a different age, different personalities, or educational backgrounds, for example — and you can handle the conflict that comes with that, you will be the highest paid, most valuable employee in the company and your patients will appreciate it. People hate dealing with people who are jerks. It’s always easier to be nice than to be a jerk. Don’t be a jerk! Empathize with others. You never know what is going on in their life or even their day. Most people have a negative perception of the "doctor's office". Use that to your advantage and "kill them" with kindness. For more information on staff development, self-development and tips to increase your patient base and retain more, contact us at 888-292-1147. 

On this episode of Turbo Charged MD, we will discuss the how to convert  a prospect into a new patient. Many private pay medical practices offer life changing treatments and programs. If you find yourself or your team struggling to convert your leads into paying patients, you are not alone.  Medical Practice sales (or any type of sale for that matter) are not one call or one contact conversions. It takes a solid game plan and well-trained team to increase your new patient base and revenues. On this episode we discuss: Defining a lead. (web, phone or referral) Having a solid game plan. Training your team for success. Being a great relationship builder.  Handling the phones with authority. Following up for success.  Holding your team accountable for production. Being consistent. For further information, staff training or questions about our Vortex Concierge Call Center services call us at 888-292-1147. Or visit us at www.medicalmarketingsolution.com. 

On this episode of Turbo Charged MD we will discuss our breakthrough Lead Generation program, The Turbo Lead Generator. Lead generation is the crux of fueling any private pay medical practice revenues. There are lots of "expert" lead generation companies who fall short on driving highly responsive, "qualified" leads. There is a lot of skill required in matching potential patients with medical specialists who serve their local community.   A great lead generation program finds granular details about prospects demographics, buyer persona, buying habits and intent to invest in the desired treatment and service. This is not about quantity, rather a matter of quality that when achieved can be ramped up for quantity equaling the perfect storm of revenue streams.  What sets the Turbo Lead Generator Program apart from other lead gen programs?  Specifically designed for Private Pay Medical Practices. Mutli-dimensional. Can generate high quality prospects for any treatment, program and service. Campaigns are customizable and are put through extensive A/B testing prior to deployment.   The cost per lead is only $35! You only pay for the leads that are generated. High ROI!  Multi- faceted program utilizing highly responsive algorithms and granular, detailed buyer data. Landing page driven so prospects cannot auto-fill their inquiries (better engagement).  Can be targeted locally, regionally, or nationally.  No contracts or long-term commitments. For more information, please call us at 888-679-0309

On this episode of Turbo Charged MD we discuss the benefits of retaining the services of a Concierge Call Center to handle your your inbound and outbound propsecting and conversions. If you are relying on your front desk to convert calls or web inquiries into live consultations, you may be spinning your wheels, especially if you are not monitoring their activities. The Concierge Call Center is your virtual sales team! Regarding prospective new patients, have you ever asked yourself…? Who should I have answering the phones? Do they need a script? How do I train them what to say? How often should we follow up? Are we following up? How do I monitor or track the progress that my team is making? What do we do if we get an email inquiry? Who is responsible for handling them? How do I know that we are giving them the correct information? Do I need to hire a salesperson? What qualities does a good salesperson have? Where do we store our leads? How do we nurture them or follow up? And the list goes on… Concierge Advisors Staffed by full time Concierge Advisors trained and focused to book your consultations and convert your prospect into patients. Need someone to book consults? Want someone to get payment from potential patients upfront? We are your full time Sales Team. Our Concierge Advisors are experts in customer service and sales and will professionally represent your practice on the front lines. Remember, you only have one chance to make a first impression. Inbound Calls/Outbound Calls and Leads We handle all inbound sales calls and email inquiries. No need to hire a salesperson or worry about your front desk mishandling leads. When a prospect calls, they will be greeted as if they are calling your practice. When a web lead is submitted your Concierge Advisor will call the prospect immediately. Your prospects will never fall through the cracks. We capture every inquiry and do all the heavy lifting with your prospects. For more information on our Concierge Call Center services, call 888-292-1147 or visit us at https://www.medicalmarketingsolution.com/concierge-call-center-the-vortex/

On this episode of Turbo Charged MD, Rich Force, CEO of Medical Marketing Solutions interviews Dr. Kim Crawford, Quadruple Board Certified Physician in Internal, Sports, Preventative and Anti-Aging Medicine, on the opportunity to derive addtional practice revenue with the Pharmanex BioPhotonic Scanner Program. In our interview, Dr. Crawford addresses the following: How does raman spectroscopy work/how accurate is this scanner? Raman spectroscopy uses a focused beam of visible green light, directed into the palm of the hand, where carotenoids layer out. Those carotenoids rotate the green light into blue light which is then calculated (quantified) by the scanner. This non-invasive measurement is more accurate than a blood test. How much does a scan cost the patient? You can decide what you want to charge. Most practices charge $20 per scan. How much do the supplements cost? WE have packages from as little as $30/month to the premium package of $300/month. The average Functional practice patient tends to be higher end. Does this involve my staff? Usually it involves the receptionist, nurse and office manager, yes. In small concierge practices where the doctor does his/her own scanning; it can just be "you." Who trains my staff? I will send a downloadable training package that includes the instructional videos I have produced, documents, flow charts, and everything you need to get your staff started. I will then personally get on the phone with your staff to review procedures, word tracking, as well as  website use and so on. I have been approached by other reps-why should I do this with you? We're fun!. We don't charge for training; unlike the other folks trying to do this program. My medical expertise may also be of value to you. Lastly, my training program is a copyrighted program my partner and I created, which is not available to others. It has been shown to significantly increase office revenue production compared to the voice coaching only method employed by others. What kind of money are we talking about? If you do 4 scans per day, 5 days per week, and 2 of the 4 patients say "yes" to going on supplements, it will take you 10 weeks to place 100 patients on supplements; with an average Functional medicine practice price of $150/month. That will then yield you $6000 per month revenue; and that doesn't even include scan fees! I feel funny about selling something to patients-why is this different? National statistics show that 75% of your patients have tried a MVI sometime during the past year. Right now, due to COVID, sales are even higher, as patients try to boost their immune systems. The scanner allows you to measure. The supplements are $-back guaranteed by the company. Why should large companies profit from selling poor quality supplements when you are the one caring for your patients, not them? **For additional information on how to add this program to your practice, please contact us at 888-292-1147**

Welcome to brand new season of Turbo Charged MD. On this episode, Rich Force, CEO of Medical Marketing Solutions interviews Jill Swartz, Founder and President of Specialty Med Training, a membership model designed specifically for clinicians in the functional, regenerative, preventative and medical-spa space. The majority of their members operate cash-based centers or are practitioners ready to transition out of the insurance model once and for all! Specialty Med Training offers: Membership that is overflowing with privileges. Just the mere accessibility to the leaders in this space is of exponential value. Mainly because it doesn’t exist anywhere. The “access” benefits are the educational components. Currently there are 12 online courses, from combination therapies in sexual wellness for men and women utilizing PRP, Shockwave Therapy, Penile Doppler Ultrasound, RF for vaginal rejuvenation, to advanced aesthetic courses for facial injections to Regenerative Hair Regrowth procedures using Micro needling, PRP, Pharmaceutical Peptides, LLLT, and more. We are adding to this list every day. They also offer preceptorship opportunities where you can go spend a day in the life of a working practice with one of their expert educators. This is by far one of the best ways to learn. Included in all of the education is the implementation forms, including; pre and post, consents, suggested pricing and timing, supply details and resources on where to purchase needed equipment and devices. Immense Value! They also offer access to marketing collateral, brochures, patient seminar presentations, all the things a practice needs to get up and running with a new procedure offering. Medical Marketing Solutions is your one stop shop for everything involving Marketing and Sales to help private pay, cash based medical practices increase their revenues and profits.  The combined synergies between Specialty Med Training and Medical Marketing Solutions has created the private pay medical community with the first comprehensive solution for the best in medical training, sales and marketing solutions, education and consulting. For more information on Specialty Med Training, visit www. specialtymedtraining.com or call 561-408-7248. For more information on Medical Marketing Solutions, visit www.medicalmarketingsolution.com or call 888-292-1147. 

On this episode of Turbo Charged MD, we discuss the upward trend in Erectile Dysfunction treatments,  more specifically, non medication related treatment and therapies.  Topics include: The FDA approved Viagra in 1998. Pfizers marketing investment blew open the conversation about ED. Men and Women are more open to discussing the issues and challenges. PDE5 inhibitors do not address the root cause of ED (poor blood flow)  and have many side affects. Same with Tri-Mix and Quad-Mix.  Men are asking questions like: Why do I have ED, could my ED have been prevented, or is it just an inevitable consequence of aging? Is my ED a condition in its own right, to be treated with PDE5 inhibitors and left at that, or is it a sign that I may have other problems that need attention, extending to therapies other than or in addition to Viagra? If ED is just another discomfiting aspect of normal aging, is it impossible for my ED to regress? Or will I need to take PDE5 Inhibitors for the rest of my life? Over 30 million men in the US have ED.' ED issues are relationship driven.  What alternative therapies are there? Low Intensity Acoustic Wave Therapy, Priapus Shot, Stem Cells and Exosomes. The ED market revenues are almost $5 billion headed to $7 billion by 2024. How to monetize the market into your practice. Contact us for more information on how to incorporate ED solutions into your practice: 888-292-1147

On this episode of Turbo Charged MD, we discuss how to capture market share from your competitors during the Corona Virus Economy.  Some private pay medical practices  are currently open and some are not as we work in the current Corona Virus economy. We know that we face some short term challenges as we readjust our short and long term thoughts and strategies. Work diligently woth your marketing company to fortify your SEO, keep your Social Media current . SERP monitoring is extremely important: Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query). Look at websites of your top 3-5 competitors (in your immediate locale) if you know (or have good reason to believe) the competition has closed or stopped marketing and potentially has stopped their SEO.  Your marketing company should put  them (competition) on SERP monitoring to confirm they are dropping and for treatments they confirmed are dropping they should focus the short term SEO so that Google's algorithm will trade those positions.  When the competition opens their doors, soon or if at all, they will have lost those positions whereas you now have them, and the visibility on search and traffic that comes with it. Commit 5-6% of your Gross Revenues to marketing in the current climate. Record Videos: Embed the video in a blog post and include the transcript. SEO and online marketing are avenues to build connection and trust with people and how you do that during challenging times matters just as much as when you’re ready to serve or sell them directly. If you do not have a digital strategy to navigate you through these turbulent times, please contact us for a free marketing and consulting session. Medical Marketing Solutions: 888-292-1147 www.medicalmarketingsolution.com 

On this episode of Turbo Charged MD, we discuss suggested small investments and adjustments you can make in your medical practice as many private pay practices are experiencing a slow down due to Covid-19. Your phones are not ringing like they usually do, patients are cancelling appointments and new prospects are not calling or submitting leads. What do you do? Don't panic! We are a few months into this pandemic and hopefully getting closer to the end or at least to a point where we can resume business back to "as normal as possible".  You have a few choices: A: Panic and make irrational decisions. B: Do nothing. C: Be proactive and take the time you normally wouldn't have to re-evaluate the "business side" of your practice and strategize as to how to fine tune areas you may have been lacking in and be prepared to come out leaner and meaner. Today we will talk about Option "C", be PROACTIVE.  We will cover the following topics: 1: Evaluate your overall business plan.  Look back at the data from the last year on each treatment you are offering. What are you most effective and profitable treatments and are there specific treatments that you are investing in that maybe it is time to stop offering them. Look at your ROI. Is your marketing output and patient demand worth keeping those specfic treatments or is it time to pause or eliminate them all together? 2: Take a good look at your Website. Is it truly a good representation of your physical practice or do you need to make some changes both aesthetically and in functionality to truly represent your practice.  Is it easy to navigate, easy to understand, clearly educate your current patients, have call to action and are you easy to contact? 3: Look at your Marketing Budget: Have you made the small investment into your Technical SEO or put all of your eggs in the Paid Ad bucket. Technical SEO when done correctly helps you organically rank on the search engines (long term play) vs. Paid Ads (short term hits). Depending on your practice and the parameters of your local area that you are trying to cover, your SEO investment which SHOULD include ALL of your SOCIAL MEDIA management, website management and maintenance, reputation management, etc, should be no more that $595-$995 per month.  4: Training: This is a great time to put together an employee training program. Put strategies into place as to how you want the practice run and clearly define everyone's roll.  Specifically, concentrate on your Sales Training including, answering the phones correctly, handling web leads, follow up and converting leads into patients. 5: Social Media Presence: Check out your Social Media platforms and make sure they are up to date with relevant content and messaging.  6: Evaluate your vendor relationships. Are you happy with your marketing company, suppliers, phone systems, software, etc. 7: Email Database: This is a great time to organize your email database or make plans to start an email database. Separate your database into Patients, Past Patients and Prospects. Select a platform to send your emails and come up with a plan as to what messaging you would like to communicate now and what your plan will be going forward. Medical Marketing Solutions is currently offering a Free Consultation for all Private Pay Medical Practices. We will help you with your planning and future strategies and implementation to help stabilize and help re-kick start your business in the very near future. Call us at 888-292-1147 www.medicalmarketingsolution.com

On this Special Edition of Turbo Charged MD, we interview Gal Agassi, Chief Marketing Officer of Medical Marketing Solution and Partner and founder of 360 Business Marketing Inc, an agency that specializes in online business marketing, web development, brand reputation, and converting relevant web traffic from thought to action. As we face challenges in the US with the current outbreak of Covid-19, Gal and I discuss the importance of keeping your digital presence alive and thriving, even if you are facing challenges with patients and prospects coming into your physical location.  Topics discussed include: What should elective medical practices do now from a marketing perspective to assure when this pandemic has ended that their business will come out stronger and better?  What are the worst marketing business decisions that a practice could make that will have both short term and long term economic ramifications  What will happen to practices that do not take a leadership role and aggressive posture during this challenging time. Should practices invest money in Paid Ads., technical SEO, etc. What is your overall advice for medical practices to come out of this crisis in a position to be financially healthy and gain market share? About Medical Marketing Solutions Our marketing solutions are full scale and comprehensive. Designed to help you define your ideal patient, craft a specific message to catch their attention, capture their information to generate and nurture new prospective patient leads and convert them into lifetime, raving fans, we have you covered soup to nuts. Our services include: Website Development Search Engine Optimization Social Media Marketing Email Marketing Media Buying Video Marketing CRM Concierge Call Center Call Tracking High Level Reporting Workshops and Seminars Call 888-292-1147 or visit us at www.medicalmarketingsolution.com

Converting Cold Prospects Into Raving Fans (Patients) On this episode of Turbo Charged MD, we will discuss the how to take a cold prospect (someone who does not know you but heard about you), all the way to becoming a Raving Fan (new patient).  Topics discussed will include: Determining your target market. What message you should craft for your target market. Your Lead Capture System. Your Lead Nurturing System. Your Sales Conversion Strategy. Delivering A World Class Experience. Increasing Customer Lifetime Value. Orchestrating and Stimulating Referrals. Please contact is for all of your training, marketing and sales needs. We do in person maketing and sales seminars as well as web based sales training. 888-292-1147