Dr Bernie Nadolny has spent 41 years in the same South Australian practice, adjusting humans, racehorses, dogs, and yes, a paralyzed green tree frog. He helped pioneer animal chiropractic education, lost a court case on a technicality, and still walked out having sparked a national regulatory shift.In this episode:How a racehorse owner became an animal chiropractic educatorThe court loss that rewrote the rules for animal care in AustraliaWhat elite Group 1 horses teach us about specificity and performanceCase files: the upside-down chicken and the frog that couldn’t croakIf you care about longevity, clear thinking, and doing the work properly, this one’s a masterclass.To learn more about the Animal Biomechanical Professionals Association https://www.abmprof.com.au/To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
Retention lives or dies in the moments your patient hints at leaving.“I think my health fund’s about to run out.”“When will I be fixed?”Suddenly, months of progress are at risk.In this episode of Under the Influence, Martin Harvey answeres a listeners question and shows you how to turn those fragile moments into loyalty anchors.Learn to spot exit signals early—before they become goodbyes.Discover the WHOOP framework that pre-frames obstacles so patients stay the course.Master two deceptively simple strategies (Permission and Yes, and…) to respond without sounding salesy.See why loss aversion and value reframing make the difference between “too expensive” and “worth every cent.”If you’ve ever felt blindsided when a patient dropped care, this episode gives you the language and mindset to keep them connected to their bigger health goals.To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
What does it take to still love chiropractic after three decades in practice?In this episode, Martin talks with Dr. Kim Jom, who shares the “sliding door moment” that set him on the chiropractic path. You’ll hear about:The pivotal work-experience week that changed his life.The mentors and coaches who influenced each stage of his career.How he built a thriving, multi-generational practice.The team culture that’s kept staff loyal for over a decade.Why giving back through the Australian Chiropractors Association fuels his passion.Kim’s story is a masterclass in blending success, service, and contribution. Whether you’re at the start of your career or decades in, this conversation will remind you why chiropractic matters — and how to build a practice, and a profession, you’ll be proud of for a lifetime.To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
Patients relapse. It happens.But here’s the kicker: when it does, most chiropractors lose them.Why? Because patients think pain returning means chiropractic didn’t work. They forget their progress. They default to meds. They look for another “cure.”In this episode, Martin breaks down the psychology behind relapses and shows you how to handle them and keep people engaged with chiropractic:Recency bias – why people judge you on how they feel today, not the months of progress behind them.Availability heuristic – why “pills and doctors” feel safer when they’re in pain.Cognitive dissonance – why it’s easier for patients to switch to medical care when they have a relapse.And most importantly… what to do about it.You’ll learn:How to pre-frame flare-ups so patients aren’t blindsided.The yes, and approach to validate frustration while reframing a relapse.Analogies (like the “healing scab”) that make setbacks feel like part of the healing process—not a failure.Why certainty beats uncertainty—and how a specific plan keeps patients from drifting away.Relapses aren’t the end of the story. They’re just the plot twist.To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
This week on Under the Influence, Martin talks with Dr Keiran Shanahan.Keiran recently went through open-heart surgery. Nine weeks out of practice. A front-row seat to what medicine does brilliantly, and what chiropractic uniquely adds.We dig into:Contextual effects: how the first hello, visit rhythm, and practitioner certainty change outcomes.Function before feeling: why objective tests before symptoms isn’t just science, it’s smart communication.Avoiding nocebo traps while still being honest about the limitations of matter.Simple, repeatable moves that can turn a good adjustment into a life-changing experience.Short on theory. Long on practical insights you can use in practice tomorrow.The article we reference is https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2025.1537242/fullTo learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
200 episodes. Hundreds of conversations. Thousands of hours thinking about communication, influence, and retention.In this milestone episode, Martin shares the 10 biggest lessons chiropractors can apply to grow practices that are more impactful, more sustainable, and more fun to run.Inside:Why chasing shiny new things (neophilia) kills retentionThe simple formula behind retention that works every timeWhy consistency beats hustle (and what it really looks like)How referrals and reactivations can outgrow ads if you do them rightIf you’ve ever felt like you’re working harder than you should for results that don’t quite match your effort, this is the reset you need.Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
Most chiropractors blow it when patients return. They define people by their past choices, make them wrong for dropping out, restart from scratch, or waste all their energy chasing new patients. In this episode, Dr. Martin Harvey shows why those are the 4 biggest mistakes, and how fixing them can turn dropouts into dream clients, increase your PVA, and help people finally see the big picture of prevention and performance care.Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
What do you do when a patient nods at your care plan… and then rewrites it in their head?In this episode, Martin unpacks why patients decide they only need once a week when you’ve recommended three. We dive into the psychology behind it, the mistakes that make it more likely, and how to stop it from happening in the first place.You’ll learn:Why telling them “you’re wrong” is the worst move you can make.How Permission and Yes.. and shift the conversation from conflict to collaboration.The testing, framing, and unpacking questions that make your recommendations feel necessary, not optional.If you’ve ever had someone “choose their own adventure” with your care plan, this one’s for you.Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
Ever wanted to raise your fees… stop a long-standing discount… or scrap a system that’s no longer working — but feared the fallout?In this episode, Martin breaks down a simple framework for changing anything in your practice without overcomplicating it, overexplaining it, or eroding trust.You’ll learn:Why “kicking the can down the road” makes changes harder, not easierThe language templates he uses for price rises, policy changes, and payment shiftsHow behavioural science principles like loss aversion, fairness, and framing turn tough conversations into trust-buildersIf you’ve been putting off a change, this is the blueprint for getting it done — without pissing people off.To learn more about Aligned Practice https://insideoutpractices.thinkific.com/products/communities/aligned-practiceLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
What happens when a struggling 11-year-old boy walks into a chiropractic office… and walks out breathing easier, smiling more, and living life again?In this episode, Martin chats with Dr. James Cobb, chiropractor, and case study author, about the real-world transformation behind a recently published case.They talk care frequency, the power of early intervention, and why publishing case studies might be the most underrated form of influence in chiropractic today.Plus: how James built a thriving, values-based practice and why more chiropractors should stop waiting for perfect notes and share what works.A must-listen for anyone passionate about research, retention, or helping kids who fall through the cracks.Learn more about James Email him at: mailto:james@totalbalancechiro.com.auTo read James’ paper http://www.apcj.net/papers-issue-6-1/#CobbQoLABC Technique https://www.abcaustralasia.org.au/ASRF Case Reports project https://spinalresearch.com.au/research/asrf-case-study-project/To learn more about Aligned Practice https://insideoutpractices.thinkific.com/products/communities/aligned-practiceLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
In this episode, Martin lays it all out — the real keys to building a high-retention, high-referral chiropractic practice.Spoiler: it's not about the perfect script or a shiny new tactic.It's about connection. It's about value. It's about doing the basics uncommonly well.He shares what 50+ chiropractors inside Aligned Practice have taught him — what actually moves the needle, and what just sounds good on paper. If you're serious about helping more people and helping them more, this is your episode.Learn more about Aligned Practice https://insideoutpractices.thinkific.com/products/communities/aligned-practiceLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0Email me - martin@insideoutpractices.com
You can’t claim chiropractic is revolutionary… and then expect no resistance.In this episode of Under the Influence, Martin shares two recent curveballs — a graffiti attack and a one-star review from a porta-potty enthusiast — and what they reveal about the misunderstood power of chiropractic.You’ll learn:Why rejection isn’t failure — it’s a sign of impactThe mindset shift that turns haters into fuelWhy communication is the real difference-maker in practice growthIf you’ve ever felt deflated by pushback, this episode is the reframe you need.Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0Email me - martin@insideoutpractices.com
We’re halfway through the year… are you where you wanted to be?If the answer is “kind of” or “not even close,” you’re not alone, and this episode is for you.Dr. Brad Glowaki (aka Dr. Glow) joins Martin to break down how to restart momentum, reignite your retention engine, and make the second half of the year your most impactful yet.Expect a mix of strategy, mindset, and simple takeaways to help you finish strong — whether you’re stuck in a slump or scaling up.Mid-year is where most people fade.This episode is how you accelerate.Learn more about Brad and his upcoming eventshttps://www.levelupmentoring.rocks/eventsTo learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0Email me - martin@insideoutpractices.com
A cancelled appointment.A polite “Thanks, I’m feeling good now.”And just like that—gone.In this episode, Martin answers a listener’s real-world question:“What do you say when someone cancels and says they’ll come back if it gets bad again… without sounding pushy?”Inside:The psychology behind why people drop outWhy it’s not a bug—it’s part of the systemWhat your CA should say (step-by-step)How to turn reactivations into retention goldIt’s part mindset shift, part script, and all about helping more people—without sounding like a salesperson.To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0Email me - martin@insideoutpractices.com
Most chiropractors treat branding like a logo.Pacha Hornaday treats it like a relationship.In this episode, branding expert (and chiropractic superfan) Pacha joins Martin to discuss how chiropractors can stop blending in and start standing out by building brands that feel as good as they function.Inside the episode:Why branding is about perception, not persuasionHow to translate your philosophy into a visual identityCommon design mistakes that weaken your impactWhy story > sloganThe best question to ask before hiring a designerTo learn more about Pacha https://balanced-brands.com/pacha/To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0Email me - martin@insideoutpractices.com
You adjusted. You tested. You saw the change.But if they don’t feel the progress, you lose them.This final episode of the Retention Killer Series is all about re-exams—and why most chiropractors either skip them, botch them, or bury the meaning in too much technical talk.Inside:Why no re-exam = no long-term retentionHow to preframe expectations so people understand the pointWhy you need to deliver meaning at the moment of the test—not days laterHow to turn a range of motion test into a belief shiftWhy celebrating wins matters more than explaining themThey won't stay for the process if they can’t feel the progress.Let’s fix that.To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0Email me - martin@insideoutpractices.com
You nailed the consult.You delivered a clear report.They said they were in.But now they’re missing visits.Slipping through the cracks.Quietly dropping off.In this episode of The Retention Killer Series, Martin dives into the daily visit—the overlooked moment where long-term retention is either built… or lost.You’ll learn:Why “how are you feeling?” is the wrong way to startHow to rewire your flow to prioritise connection and valueWhy function-before-feeling changes belief systemsThe structure that keeps people engaged, long after the pain is goneRetention isn’t a script. It’s a rhythm.Here’s how to find yours.To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0Email me - martin@insideoutpractices.com
You nailed the first visit.They liked you. They opened up.Then... the second visit happened.This is the moment where they’re supposed to commit.But instead, they get confused. Overloaded. Detached.And ten visits later, they’re gone — quietly.In this episode, Dr. Martin Harvey breaks down the 3 biggest second-visit mistakes chiropractors make that quietly kill retention:The Timing Trap: Leave too big a gap, and the emotional urgency fades.The Talking Trap: Go past 15 minutes, and they tune out.The Targeting Mistake: Sell chiropractic features instead of lifestyle value.You’ll learn why clarity builds confidence, why confusion kills commitment, and how to make the second visit the moment people lean in — not opt out.🎯 Listen in to find out:How to start with a powerful recap that reconnects with their emotional “why”Why less is more when presenting findingsHow to use “pain → prevention → performance” in a way that actually matters to themAnd the #1 influence mistake that dilutes your messageIf you’ve ever felt like you’re saying all the right things but people still drift away… this episode is for you.To learn more about the Edinburgh Lectures, June 7th. https://www.chiropracticlectures.com/Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0Email me - martin@insideoutpractices.com
You’re doing 90% right. So why are people still dropping out?In this kickoff episode of The Retention Killer Series, Martin breaks down the 4 biggest mistakes chiropractors make on a new patient’s first visit—and how small tweaks can lead to big wins in retention.You’ll learn:How to connect before you go clinicalThe one question that makes patients see the true size of their problemWhy testing only for pain is a dead-endHow to frame your exam so it actually means somethingIf you want better follow-through, better results, and more people staying under care—start here.To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/To learn more about the New Zealand Chiropractors Association Conference, May 24th and 25th. https://nzchiropractors.org/nzca-conference-2025/To learn more about the Edinburgh Lectures, June 7th. https://www.chiropracticlectures.com/Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0Email me - martin@insideoutpractices.com
Being liked is easy.Being trusted ? That’s what builds a real practice.In this episode, Martin sits down with Dr Dorte Bladt to unpack why so many chiropractors stop at being liked—and how that holds them back.They dive into:The question that gets parents thinking: “Who’s your child’s chiropractor?”How to build trust without sounding pushy or fake.Why the real goal isn’t treating conditions—but helping kids grow and thrive.And how the Kids Summit has raised over $400,000 to fund groundbreaking research on chiropractic and child development.A must-listen if you care about the future of chiropractic—and the next generation.To learn more about Dorte's events https://www.dortebladt.com/To learn more about the New Zealand Chiropractors Association Conference, May 24th and 25th. https://nzchiropractors.org/nzca-conference-2025/To learn more about the Edinburgh Lectures, June 7th. https://www.chiropracticlectures.com/Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0Email me - martin@insideoutpractices.com