Most chiropractors think the answer is “more”: more staff, more hours, more moving parts.In this episode, Martin sits down with Kirsti Janse Van Vuuren, a UK chiropractor who did the opposite. She stripped her practice back to something rare in 2025: a purely principled, subluxation-focused, no-staff practice that still creates real impact… and leaves her with time and headspace for her kids and her life.We get into:How she moved from a pain-based, mechanistic model to a principled, subluxation-centred oneWhy she deliberately chose a solo, staff-free practice (and how she makes it work)“Structure craetes freedom” — the scheduling and systems that protect both her patients and her family timeThe role of mentorship and peer groups in keeping you grounded, growing, and not lonelyHow she handles lifestyle conversations while staying focused on chiropractic’s distinct purposeThe books, mentors, and frameworks that shaped her thinkingIf you’ve ever thought, “There has to be a simpler, more principled way to practice,” this episode will give you a real-world example of what that actually looks like.Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitEmail me - martin@insideoutpractices.com
How Choice Makes People Say Yes FasterThe final episode of The Care Plan Paradox.Most chiropractors think offering choices makes them look uncertain.In reality, it makes people commit faster.In the final episode of The Care Plan Paradox, Martin Harvey breaks down why bounded choice — not authority — is what creates trust, commitment and follow-through in care plans.You’ll learn:– why people resist strong recommendations, even when they’re right– how “forced choice” triggers reactance– what behavioural science and Galinsky’s research say about giving 2–3 good options– why autonomy increases adherence– how to structure care plan options so they all work clinically– how to offer payment options without feeling salesy– and the exact phrases that make people feel in control while following your leadIf Episodes 1 and 2 explained why care plans matter, Episode 3 explains how to help people say yes to the plan that will actually help them change.This wraps up the Care Plan Paradox mini-series — but the ideas here will shape how you communicate recommendations forever.To learn more about the "Guardrails: How to Keep Patients on Track When Life Gets Busy" Webinar https://www.tickettailor.com/events/scotlandcollegecharitabletrust/1958894Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitEmail me - martin@insideoutpractices.com
Most chiropractors don’t overservice.They underdose.In this episode of The Care Plan Paradox, Martin explains why great adjustments can produce average results. Not because the technique was wrong, but because the dose, density, and direction were too weak to create real neurological or soft-tissue change.You’ll learn:– Why sporadic care destroys momentum– How long gaps make patterns snap straight back– What the Haas studies actually showed about visit frequency– Why early, dense care isn’t sales… It’s physiology– And how to explain this without sounding pushyIf you’ve ever wondered why some people take off like rockets, and others crawl for weeks, this episode joins the dots.To learn more about the "Guardrails: How to Keep Patients on Track When Life Gets Busy" Webinar https://www.tickettailor.com/events/scotlandcollegecharitabletrust/1958894Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitEmail me - martin@insideoutpractices.com
Most chiropractors don’t sabotage people with bad adjustments.They sabotage them with kindness.“Let’s just see how you go.”It sounds supportive.It feels patient-centred.But it quietly sets people up to fail.In the first episode of a podcast series, The Care Plan Paradox, Martin breaks down why this gentle phrase creates:– false expectations– early dropout– misaligned timelines– and exactly the kind of stop–start care nobody wantsYou’ll learn why people naturally underestimate their problem, why “feeling a bit better” tricks them into stopping too soon, and why clarity beats kindness every single time.If you’ve ever struggled with people disappearing once the pain drops to a “2 out of 10,” this episode will change how you think about care plans, and how you talk to people about their recovery.Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitEmail me - martin@insideoutpractices.com
That “new car” feeling fades fast.Not because the car changed, but because you did.It’s called hedonic drift , the brain’s built-in habit of taking good things for granted.And it’s quietly eroding your patient retention.In this episode, Martin unpacks how hedonic drift shows up in chiropractic care. When people stop noticing progress and start seeing care as optional.You’ll learn simple ways to re-ignite appreciation, measure backward, and link care to what patients truly value, so your results feel meaningful again.Practical, psychology-driven, and ready to use on Monday morning.Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitEmail me - martin@insideoutpractices.com
When Dr Hayden Nadolny lost the ability to move, everything he believed about health was tested.In this conversation, Martin talks with Hayden, a second-generation chiropractor, about how a sudden battle with Guillain-Barré Syndrome shifted his entire view of practice, leadership, and life.From three and a half years of fly-in, fly-out work to taking over his father’s practice, Hayden’s story is one of discipline, empathy, and presence.They explore how recovery taught him to slow down, connect more deeply, and see that real impact often comes from giving one person your full attention.A grounded, insightful conversation about what happens when paralysis, literally, leads to presence.Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitEmail me - martin@insideoutpractices.com
Some patients test your boundaries.They talk over you.They tell you what they “need.”And suddenly, you feel like the passenger in your own consultation.In this episode, Martin breaks down how to handle power dynamics in practice, especially with dominant, symptom-focused personalities.You’ll learn:Why these patients push back (and what belief drives it)How to keep authority without confrontationThe subtle communication shifts that turn control battles into connectionIf you’ve ever left a consult thinking, “I lost that one,” this episode will help you win back your confidence.Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitEmail me - martin@insideoutpractices.com
“It’s to serve.”That’s how Dr Paul Bergamo explains why he’s running for the ACA Board—and how he’s lived his career for 30 years.In this conversation, Paul unpacks the mindset that’s kept him learning, collaborating, and leading. From his father’s post-war immigrant story to his “brains trust” model of professional growth, his life is a masterclass in purpose and perseverance.In this episode:Why he believes the first four years are the most fragile in chiropractic.How to build a career through collaboration, not competition.What legacy means when your father arrived in Australia with one suitcase.Why service is the antidote to burnout.The mission trip that’s reigniting his sense of gratitude.It’s equal parts philosophy, leadership, and love letter to a profession that’s given him everything.To learn more about Hands on India https://www.youtube.com/watch?v=2cJOjY1bSLMTo reserve your gala dinner ticket, please make a $50 donation deposit here:https://hands-on-india-2025-26.raiselysite.com/paul-bergamoLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
Dr Bernie Nadolny has spent 41 years in the same South Australian practice, adjusting humans, racehorses, dogs, and yes, a paralyzed green tree frog. He helped pioneer animal chiropractic education, lost a court case on a technicality, and still walked out having sparked a national regulatory shift.In this episode:How a racehorse owner became an animal chiropractic educatorThe court loss that rewrote the rules for animal care in AustraliaWhat elite Group 1 horses teach us about specificity and performanceCase files: the upside-down chicken and the frog that couldn’t croakIf you care about longevity, clear thinking, and doing the work properly, this one’s a masterclass.To learn more about the Animal Biomechanical Professionals Association https://www.abmprof.com.au/To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
Retention lives or dies in the moments your patient hints at leaving.“I think my health fund’s about to run out.”“When will I be fixed?”Suddenly, months of progress are at risk.In this episode of Under the Influence, Martin Harvey answeres a listeners question and shows you how to turn those fragile moments into loyalty anchors.Learn to spot exit signals early—before they become goodbyes.Discover the WHOOP framework that pre-frames obstacles so patients stay the course.Master two deceptively simple strategies (Permission and Yes, and…) to respond without sounding salesy.See why loss aversion and value reframing make the difference between “too expensive” and “worth every cent.”If you’ve ever felt blindsided when a patient dropped care, this episode gives you the language and mindset to keep them connected to their bigger health goals.To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
What does it take to still love chiropractic after three decades in practice?In this episode, Martin talks with Dr. Kim Jom, who shares the “sliding door moment” that set him on the chiropractic path. You’ll hear about:The pivotal work-experience week that changed his life.The mentors and coaches who influenced each stage of his career.How he built a thriving, multi-generational practice.The team culture that’s kept staff loyal for over a decade.Why giving back through the Australian Chiropractors Association fuels his passion.Kim’s story is a masterclass in blending success, service, and contribution. Whether you’re at the start of your career or decades in, this conversation will remind you why chiropractic matters — and how to build a practice, and a profession, you’ll be proud of for a lifetime.To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
Patients relapse. It happens.But here’s the kicker: when it does, most chiropractors lose them.Why? Because patients think pain returning means chiropractic didn’t work. They forget their progress. They default to meds. They look for another “cure.”In this episode, Martin breaks down the psychology behind relapses and shows you how to handle them and keep people engaged with chiropractic:Recency bias – why people judge you on how they feel today, not the months of progress behind them.Availability heuristic – why “pills and doctors” feel safer when they’re in pain.Cognitive dissonance – why it’s easier for patients to switch to medical care when they have a relapse.And most importantly… what to do about it.You’ll learn:How to pre-frame flare-ups so patients aren’t blindsided.The yes, and approach to validate frustration while reframing a relapse.Analogies (like the “healing scab”) that make setbacks feel like part of the healing process—not a failure.Why certainty beats uncertainty—and how a specific plan keeps patients from drifting away.Relapses aren’t the end of the story. They’re just the plot twist.To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
This week on Under the Influence, Martin talks with Dr Keiran Shanahan.Keiran recently went through open-heart surgery. Nine weeks out of practice. A front-row seat to what medicine does brilliantly, and what chiropractic uniquely adds.We dig into:Contextual effects: how the first hello, visit rhythm, and practitioner certainty change outcomes.Function before feeling: why objective tests before symptoms isn’t just science, it’s smart communication.Avoiding nocebo traps while still being honest about the limitations of matter.Simple, repeatable moves that can turn a good adjustment into a life-changing experience.Short on theory. Long on practical insights you can use in practice tomorrow.The article we reference is https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2025.1537242/fullTo learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivateLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
200 episodes. Hundreds of conversations. Thousands of hours thinking about communication, influence, and retention.In this milestone episode, Martin shares the 10 biggest lessons chiropractors can apply to grow practices that are more impactful, more sustainable, and more fun to run.Inside:Why chasing shiny new things (neophilia) kills retentionThe simple formula behind retention that works every timeWhy consistency beats hustle (and what it really looks like)How referrals and reactivations can outgrow ads if you do them rightIf you’ve ever felt like you’re working harder than you should for results that don’t quite match your effort, this is the reset you need.Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
Most chiropractors blow it when patients return. They define people by their past choices, make them wrong for dropping out, restart from scratch, or waste all their energy chasing new patients. In this episode, Dr. Martin Harvey shows why those are the 4 biggest mistakes, and how fixing them can turn dropouts into dream clients, increase your PVA, and help people finally see the big picture of prevention and performance care.Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
What do you do when a patient nods at your care plan… and then rewrites it in their head?In this episode, Martin unpacks why patients decide they only need once a week when you’ve recommended three. We dive into the psychology behind it, the mistakes that make it more likely, and how to stop it from happening in the first place.You’ll learn:Why telling them “you’re wrong” is the worst move you can make.How Permission and Yes.. and shift the conversation from conflict to collaboration.The testing, framing, and unpacking questions that make your recommendations feel necessary, not optional.If you’ve ever had someone “choose their own adventure” with your care plan, this one’s for you.Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
Ever wanted to raise your fees… stop a long-standing discount… or scrap a system that’s no longer working — but feared the fallout?In this episode, Martin breaks down a simple framework for changing anything in your practice without overcomplicating it, overexplaining it, or eroding trust.You’ll learn:Why “kicking the can down the road” makes changes harder, not easierThe language templates he uses for price rises, policy changes, and payment shiftsHow behavioural science principles like loss aversion, fairness, and framing turn tough conversations into trust-buildersIf you’ve been putting off a change, this is the blueprint for getting it done — without pissing people off.To learn more about Aligned Practice https://insideoutpractices.thinkific.com/products/communities/aligned-practiceLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
What happens when a struggling 11-year-old boy walks into a chiropractic office… and walks out breathing easier, smiling more, and living life again?In this episode, Martin chats with Dr. James Cobb, chiropractor, and case study author, about the real-world transformation behind a recently published case.They talk care frequency, the power of early intervention, and why publishing case studies might be the most underrated form of influence in chiropractic today.Plus: how James built a thriving, values-based practice and why more chiropractors should stop waiting for perfect notes and share what works.A must-listen for anyone passionate about research, retention, or helping kids who fall through the cracks.Learn more about James Email him at: mailto:james@totalbalancechiro.com.auTo read James’ paper http://www.apcj.net/papers-issue-6-1/#CobbQoLABC Technique https://www.abcaustralasia.org.au/ASRF Case Reports project https://spinalresearch.com.au/research/asrf-case-study-project/To learn more about Aligned Practice https://insideoutpractices.thinkific.com/products/communities/aligned-practiceLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Email me - martin@insideoutpractices.com
In this episode, Martin lays it all out — the real keys to building a high-retention, high-referral chiropractic practice.Spoiler: it's not about the perfect script or a shiny new tactic.It's about connection. It's about value. It's about doing the basics uncommonly well.He shares what 50+ chiropractors inside Aligned Practice have taught him — what actually moves the needle, and what just sounds good on paper. If you're serious about helping more people and helping them more, this is your episode.Learn more about Aligned Practice https://insideoutpractices.thinkific.com/products/communities/aligned-practiceLearn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0Email me - martin@insideoutpractices.com
You can’t claim chiropractic is revolutionary… and then expect no resistance.In this episode of Under the Influence, Martin shares two recent curveballs — a graffiti attack and a one-star review from a porta-potty enthusiast — and what they reveal about the misunderstood power of chiropractic.You’ll learn:Why rejection isn’t failure — it’s a sign of impactThe mindset shift that turns haters into fuelWhy communication is the real difference-maker in practice growthIf you’ve ever felt deflated by pushback, this episode is the reframe you need.Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0Email me - martin@insideoutpractices.com