What started as a simple husband-and-wife adventure has grown into one of Trinidadโs and Tobagoโs most loved content creator duos. In this conversation with Rendel and Melina of Rendelina, we dive into their Useful Creator journey, how they built trust with their audience, grew to over 300,000 followers across platforms, and stayed true to their values while creating content that helps businesses thrive. ๐ In this episode, youโll hear: - How Rendelina built an authentic husband-and-wife brand that resonates with thousands. - Why positivity and trust are at the heart of their content. - The story behind their viral doubles reviews and the emotional connection people have with food. - Lessons on working with businesses, building partnerships, and navigating criticism. - Their future plans beyond food content: Production, storytelling, and maybe even a Caribbean action-comedy film. ๐ก Whether youโre a content creator, business owner, or just a fan of doubles and good vibes, this interview is packed with inspiration, real talk, and practical tips (including Rendelโs top editing advice). Recorded on location at Next Gen Brewing, San Fernando (thanks to Kareem & Priyanka for hosting us!). ๐ Connect with Rendelina: YOUTUBE:ย https://www.youtube.com/@rendelina1 FACEBOOK: https://www.facebook.com/Rendelina1 INSTAGRAM: https://www.instagram.com/rendelina_ Follow me: ๐ฉ Join my newsletter: https://jumabannister.com/newsletter/ ๐ผ Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister
What if rejection was the very thing that made you a better creator? In this episode of the Useful Creator Podcast, Guest host Lorenzo Hodges interviews me and we explore the lessons that shaped my creative journey, from the precision of print design to the wild west days of early web animation. Hereโs what youโll discover in this conversation: How rejection early on built resilience and sharpened my eye for detail. Why trial and error is the secret weapon of every great creator. The surprising connection between useful content and innovation. And the mindset shifts that turn problems into opportunities. If youโve ever struggled with creative setbacks, or wondered why some content connects while others flop, this episode is packed with insights to help you level up as a creator. This is part 1 of a two part series. Don't forget to come back for part two: ๐ Connect with our guest host Lorenzo Hodges: https://www.linkedin.com/in/lorenzohodges/ย Follow me: ๐ฉ Join my newsletter: https: https://jumabannister.com/newsletter/ ๐ผ Connect with me on LinkedIn:ย https://www.linkedin.com/in/jumabannister/
What happens when a business owner decides to stop hiding behind their company logo and start creating content? In this episode of Useful Creator I sit down with Kendal St. Louis, a CEO who made that exact decision and completely transformed his business and personal brand. We dive into: โ Why Kendal started creating content (and the fears he had to overcome) โ The unexpected benefits of putting yourself out there โ How content shifted his role from operator to thought leader โ Practical tips for business owners who want to start but feel stuck If youโve ever wondered whether creating content is worth it, this episode will change how you think about visibility and growth. ๐ Connect with Kendal: https://www.instagram.com/mrladnekofficial/ โถ๏ธ Check out his podcast on YouTube:ย https://www.youtube.com/@daigoodtalk9873 Follow me: ๐ฉ Join my newsletter: https: https://jumabannister.com/newsletter/ ๐ผ Connect with me on LinkedIn:ย https://www.linkedin.com/in/jumabannister/
In this episode of the Useful Content Podcast, host Juma welcomes Sam Dunning, an expert in B2B strategy and SEO, to discuss the intricacies of SEO for B2B companies. Sam shares insights on addressing tough questions upfront through FAQs, implementing a bottom-up approach to SEO focused on commercial intent and sales readiness, and the importance of understanding your target audience. They explore the steps for developing an effective SEO strategy, judging keyword intent, and leveraging technical SEO without overcomplicating it. Sam emphasizes the role of building content that is useful, transparent, and answers real questions from sales calls to build trust and convert prospects into clients. They also discuss the benefits of using YouTube in SEO and determining when to outsource SEO efforts. Additionally, Sam highlights the importance of continuously updating your website based on client feedback to ensure it meets the needs of your prospective clients. 00:00 Introduction to Sales Call Challenges 00:48 Welcome to the Useful Content Podcast 00:54 Meet Sam Dunning: B2B Strategy and SEO Expert 02:12 Understanding B2B SEO Mistakes 03:18 The Importance of Bottom-Up SEO Approach 04:02 When Should Companies Invest in SEO? 06:19 Paid Ads vs. Organic Search 09:55 Zero Click Search: Impact on SEO 12:37 Connecting SEO to Sales 15:43 Steps to Effective SEO for Revenue Generation 25:56 Addressing Real Customer Questions 27:01 Building a Best-in-Class Page 27:23 Technical SEO Simplified 29:41 In-House vs. Outsourcing SEO 32:33 Leveraging YouTube for SEO 35:01 Effective Blog Strategies 37:38 Structuring Your Website for SEO 41:50 Continuous Website Improvement 44:52 The Ultimate SEO Rule 46:02 Conclusion and Contact Information
This is Itir Eraslan is the founder of IE Brand Consulting, a marketing boutique focused on brand strategy, marketing planning, and team design for mid-sized companies aiming for growth. She helps B2C and B2B clients build impactful brand identities and execute strategic marketing initiatives that strengthen their market position. And today on Useful Content Itir and I talk about the importance of brand strategy and marketing planning, emphasizing the need to tailor tactics based on business goals, budgets, and resources. Itir Shares on: โ The process of gathering market and customer insights โ How to navigate common pitfalls in developing brand and marketing strategies. โ Why you content should align with your Brand Strategy. Connect with Itir: Linkedin: https://www.linkedin.com/in/itireraslan Instagram: https://www.instagram.com/itireraslan ย Listen to the audio Version: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl ย APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 ย Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister ย Submit your Questions! https://jumabannister.formaloo.me/questions ย Thanks for listening. ย Produced by Relate Studios: www.relatestudios.com ย Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister
This is Gus Bhandal Marketing strategist, social media specialist, and LinkedIn trainer for service-sector businesses.He helps you to amplify your voice and increase your visibility, for long-term sustainable business growth. In this episode of the Useful Content Podcast, Juma speaks with Gus Bhandal on strategies to make Linkedin more Effective and Efficient.ย Gus shares on: โ Using LinkedIn Sales Navigator to find ideal clients. โ How to maintain authenticity on the platform.ย โ Using daily, weekly, and monthly tasks to optimize LinkedIn PLUS!ย Why you should NEVER join an Engagement POD. 00:00 The LinkedIn Engagement Pod Experience 00:52 Introduction to Useful Content 00:58 Meet Gus Bandel: LinkedIn Trainer 02:08 The Power of LinkedIn Search 04:12 Understanding LinkedIn Sales Navigator 06:24 The Importance of Active Connections 11:45 Personalizing Connection Requests 17:39 Effective and Efficient LinkedIn Strategies 22:45 The Importance of Consistency on LinkedIn 23:00 Engaging Authentically on LinkedIn 25:47 Balancing Personal and Private Content 28:17 The Reality of Viral LinkedIn Posts 32:22 Red Flags to Avoid on LinkedIn 37:04 The Pitfalls of Engagement Pods 42:11 Final Tips for LinkedIn Success Connect with Gus: https://www.linkedin.com/in/mguruuk Listen to the podcast: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister
In this episode of the Useful Content Podcast, guest host Christine McLean Lewis interviews video marketing expert Juma Bannister about effective video marketing tactics. Juma defines video marketing and emphasizes the importance of engaging content that builds trust with the audience. He discusses five core tactics: teaching first and selling later, using storytelling, showing your process, borrowing authority through collaborations, and maximizing content creation styles. The episode also touches on the importance of finding a personalized approach to content creation and assessing video content performance through tools like Kleo. The conversation concludes by discussing what constitutes success in video marketing and the importance of defining clear goals. 00:00 Introduction to Content Creation Strategies 00:49 Welcome to the Useful Content Podcast 02:04 Defining Video Marketing 06:38 Educational Content: Teach First, Then Sell 16:23 The Power of Storytelling in Video Marketing 22:00 Showcasing Your Process 24:40 Borrowing Authority Through Collaboration 27:19 Leveraging Authority Through Video Content 29:09 Types of Video Content Creators 30:21 Spontaneous Content Creators 31:39 Batch Content Creators 32:23 Core Content Creators 33:33 Assessing Your Content Creation Style 34:49 Using Tools to Analyze Content Performance 40:32 Defining Success in Video Marketing 42:57 Final Thoughts and Takeaways 44:41 Post-Show Conversation Guesting on my own podcast today...who woulda thunk! Thanks to Christine McLean Lewis for being the host today You can find her here: https://www.linkedin.com/in/christine-mclean-lewis/ Listen to the podcast: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister ย
In this episode of the Useful Content Podcast, Juma and returning guest Winston Henderson discuss the crucial importance of intentional market positioning for businesses. With a focus on understanding the intricacies and nuances required for effective positioning, Winston shares his expertise on how companies can differentiate themselves in a crowded market. The discussion covers practical components such as creating a value proposition canvas, conducting a business assessment, and interviewing clients to identify their needs and challenges. Winston also emphasizes the impact of AI-generated content and the necessity for businesses to position themselves uniquely rather than broadly. Tune in for a detailed exploration of positioning strategies and real-world examples to help your business stand out and thrive. 00:00 Introduction to Positioning 00:57 Welcoming Winston Henderson 01:33 The Importance of Positioning 04:04 Challenges in Positioning 12:08 Insights from April Dunford's Book 12:59 Learning from Fletch PMM 15:20 Developing a Positioning Statement 21:35 The Need for Consistent Positioning 23:21 Levels of Positioning 24:26 Practical Exercise on Positioning 25:09 Understanding Client Problems 26:13 Defining the Better Way 27:21 The Authority Branding System 28:26 Business Assessment and SWOT Analysis 31:35 Client Research and Interviews 33:09 Creating the Flowchart 33:52 Positioning and Problem Resonance 38:14 Challenges in Positioning 39:18 Implementing the New Positioning 44:49 Overcoming Resistance to Change Connect with Winston: https://www.linkedin.com/in/the-content-marketing-guy/ Listen to the podcast: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister
In this episode of the Useful Content Podcast, Juma interviews Jarrod Best Mitchell, a sales trainer and LinkedIn coach well known for his content and vibrant yellow attire. The discussion begins with the importance of video content and personalization in direct messages to stand out on LinkedIn. Jarrod shares his journey from corporate roles to becoming a full-time entrepreneur based in Trinidad and Tobago. The conversation covers the effectiveness of video content, Jarrod's content creation process, and the criticality of developing one's style. Jarrod also discusses his interaction with LinkedIn's platform and community, emphasizing constant engagement and evolution in content strategies. They delve into practical tips for optimizing LinkedIn profiles and leveraging personal video DMs for building connections. The episode underscores the significance of consistent content creation and personalized engagement in achieving business success on LinkedIn. 00:00 The Importance of Video in Client Engagement 00:56 Introduction to the Useful Content Podcast 01:36 Meet Jarrod Best-Mitchell: Sales Trainer and LinkedIn Coach 02:47 The Power of Content in Sales 04:11 Jarrod's Content Creation Process 07:50 Developing Your Unique Content Style 11:50 Transitioning to Entrepreneurship 14:06 Why LinkedIn is the Best Platform for B2B 21:52 Recognition and Achievements 24:01 The Impact of Consistent Content Creation 27:00 The Power of Personalized Video Messages 28:01 Building Connections on LinkedIn 32:01 Secrets to Effective DM Strategies 33:15 Crafting the Perfect DM Script 42:30 The Importance of Content Over Profile Optimization 43:59 Future Directions and Aspirations 47:46 Concluding Thoughts and Final Advice Connect with Jarrod: linkedin.com/in/jarrodbestmitchell Listen to the audio Version: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister
In this episode of the Useful Content Podcast, Juma is joined by branding expert Ron Johnson from Barbados to explore the integral connection between employee engagement, company culture, and branding. Ron shares his unique journey from a biology graduate to a branding specialist, emphasizing how internal culture and employee experience shape the overall brand image and customer satisfaction. The discussion highlights the critical role of HR in fostering a positive workplace environment, aligning company values with employee interests, and overcoming resistance to change. The conversation delves into the power of storytelling and employee-driven content marketing. Listeners will gain valuable insights on enhancing employee engagement, the differences between transactional and transformational HR, and strategies to stay ahead of the competition. Ron also shares his thoughts on continuous improvement and ways to connect with him, including his book 'Tighten Your Shoelaces', available on Amazon. 00:00ย Welcome and Introduction to Ron Johnson 01:12ย Ron Johnson's Background and Journey 03:28ย The Essence of Branding 05:29ย Employee Engagement and Branding 10:34ย HR's Role in Branding 10:59ย Real-Life Examples and Impact 21:57ย HR Professionals as Branding Superheroes 24:53ย HR's Role in Employee Engagement 25:07ย The Enron Example: Integrity in Question 26:00ย Branding Equation: Integrating HR 26:37ย Employee Scenarios: Uber and Beyond 27:29ย Changing People: Internal vs. External 30:10ย Employee Experience: Health and Fun 34:35ย Employee Engagement and Company Success 35:59ย Storytelling and Company Culture 38:18ย Content Quality and Employee Advocacy 45:19ย Final Thoughts and Contact Information Connect with Ron https://www.linkedin.com/in/ronjohnsonco IG: @ronjohnsonco APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister ย
This is Ryan R. Sullivan, the founder of Podcast Principles, a boutique podcast consulting company for B2B service businesses. Heโs helped hundreds of founders, entrepreneurs, and creators around the world launch and grow their podcasts. And today Useful Content we discuss how create profitable podcasts for B2B businesses. We talk about: โ Why many B2B Podcast Fail โ Why creating a podcast might be better than recording short form videos with your phone โ What account-based podcasting is and how you can use it to attract ideal clients โ Why founders should always be involved in the creation of their companyโs Podcast Enjoy the conversation and Letโs make useful Content! 00:00 Welcome to the Useful Content Podcast 00:23 Introducing Ryan Sullivan 00:41 The Problem with Company Podcasts 01:40 Defining Podcast Failure 02:16 The Role of Goals in Podcast Success 03:25 Podcast SEO and Natural Endings 04:24 Audio vs. Video Podcasts 07:05 Creating Effective Thumbnails 08:07 YouTube and LinkedIn Video Strategies 11:35 The Benefits of Podcasting 13:56 Building a Profitable Podcast 16:59 Account-Based Podcasting 23:30 B2B Marketing's Midlife Crisis 26:27 Belief in Organic Social Media 27:31 The Role of Talent in Podcasting 29:18 Founders as the Face of Content 32:30 Creating Unique and Effective Podcasts 35:22 Balancing Evergreen and News Content 40:35 Customer-Centric Podcasting 42:53 Key Principles for B2B Podcast Success 44:52 Conclusion and Final Thoughts ย Connect with Ryan Google Ryan R. Sullivan, heโs on YouTube. Website: podcastprinciples.com Linkedin: https://www.linkedin.com/in/sullybop/ Listen to the audio Version: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister
This is Phill Agnew is a self-professed, behavioural science nerd and host of the U.K.'s #1 marketing Podcast, NUDGE. On this episode of USEFUL CONTENT, Phill shares with us 5 behavioural science, marketing & copywriting tips that are proven to make your content more persuasive. We discuss the importance of: โ How to use 'you' versus 'we' language โ Showcasing effort โ Using Concrete Language. We also discuss the challenge AI poses to human-created content. You can can expect to learn about the influence of psychological principles on marketing strategies and gain actionable insights to improve their copywriting skills. Connect with Phill: linkedin.com/in/phill-agnew-22213187 nudgepodcast.com/ SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister
In this episode Daniel Kading shares his journey from a writer in high school to a content creator and agency owner. Daniel discusses his innovative approach to content creation using technology such as Otter AI for transcription and ChatGPT for refining ideas. He explains the process of capturing ideas while on the move, and how these can be efficiently turned into various forms of content for different platforms. The conversation also delves into the challenges of transitioning from freelancing to building an agency, the significance of audience engagement over metrics, and maintaining authenticity on platforms like LinkedIn. 00:00 Welcome and Introduction to Daniel Kading 02:31 Daniel's Background and Career Journey 04:16 Challenges of Transitioning from Freelancer to Agency Owner 06:12 Creating Content When You Can't 07:13 Using AI Tools for Content Creation 12:00 Scaling Content Across Platforms 21:20 The Importance of Video Content on LinkedIn 25:52 Staying True to Yourself on Social Media 26:46 Genuine Gratitude and Tagging Etiquette 27:36 The Risks of Chasing Engagement 29:47 Building Trust with Your Audience 31:59 Adapting to LinkedIn's Changing Landscape 36:00 Balancing Personal and Business Content 38:07 Consistency and Authenticity in Branding 40:43 Final Thoughts and Contact Information Connect with Daniel https://www.linkedin.com/in/dankading Socials: @brandwithdan Listen to the podcast: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister/
This is Alex Minor and this episode on Short Form Video was originally released 1 year ago.ย Let me level with everyone.ย I have about 6 episodes of unreleased podcasts BUT this week is slammed.ย I have no time to complete the edit.ย Also I'm committed to not missing a week so I've decided to take my own advice and reject single use content by re-releasing the very first official episode of Useful Content.ย ๐๐ ๐ฎ ๐ฟ๐ฒ๐ณ๐ฟ๐ฒ๐๐ต๐ฒ๐ฟ: In this episode of the Useful Content Podcast I discuss the value and strategies of short form video content with Alex Minor, owner of the video marketing and podcasting agency Eye Am Media.ย Alex shares his journey in content creation and provides practical tips on structuring video podcasts, the importance of video in social media marketing, and effective experimentation with short form videos.ย We also get into why many experts struggle with camera presence and how to repurpose long form content for multiple platforms.ย This episode is packed with valuable advice for anyone looking to leverage video for their brand's growth.
This is LaShaun Ramdin, a Digital Marketing & Sales Professional who works with top-tier companies to entrepreneurs to help them grow their brand. After spending 18+ years in the sales and marketing industry, she knows what truly drives conversions and builds customer loyalty. Itโs how well you connect with your audience. In this episode LaShaun and I discuss: โ The necessity of using data over gut feelings โ The significance of understanding consumer behavior โ Practical strategies for small business owners on how to leverage data to enhance their marketing efforts. โ The importance of educational content Connect with LaShaun Website: ramdindigital.com Linkedin: https://www.linkedin.com/in/lashaunramdin Listen to the podcast: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister
For my 50th Podcast Episode I welcome Chris Do. Chris is an Emmy award-winning designer & director who is the Founder CEO of The Futur, an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. Chris has over 27 years of experience in brand design, strategy, and consultancy, working with clients such as Microsoft, Sony, Nike, and Starbucks and heโs passionate about helping people realize their value and communicate it to others. And today on Useful Contentย โ Chris teaches us the GOOD way to steal content. โ Chris reveals his BIGGEST source of content ideas. โ We rank all of his social media platforms, and you'll be surprised to find out which one comes in dead last. โ And at the end of our conversation Chris tells us the story of how he got cast on Amazon Primeโs 60 Day hustle. 00:00 Introduction: The Impact of YouTube on My Life 00:12 Meet Chris Do: Emmy Award-Winning Designer 00:40 The Good Way to Steal Content 00:58 Ranking Social Media Platforms 01:14 Biggest Source of Content Ideas 01:44 Celebrating the 50th Episode 02:20 Chris Do's Content Creation Process 04:17 Monetizing Content Beyond Platforms 07:04 The Futur Podcast: User Experience Design 09:18 Balancing Audience Needs and Personal Vision 10:25 Future Pro: Exclusive Content and Organization 13:29 Personal Fulfillment and Compensation 16:20 The Importance of Citing Sources 19:11 Chris Do's Personal Content Strategy 22:21 Tier Ranking Social Media Channels 32:16 The Rise of TikTok 32:51 Concerns About TikTok 33:59 TikTok's Addictive Nature 35:55 Threads: The New Contender 37:58 Balancing Personal and Professional Content 42:27 Teaching and Content Creation 49:56 The Future Logo Story 53:05 Reality TV Experience 58:35 Final Thoughts and Farewell Follow Chris: https://www.linkedin.com/in/thechrisdo @thechrisdoย SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXuslย APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Thanks for listening. Produced by Relate Studios: ww.rwelatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister
One of the best things you can hear as a podcast host is: "That's a GREAT question!" But what makes a guest respond like that? Over the past two years Iโve interviewed 112 guests. I always ask my guests for feedback: Hereโs what some of them said they liked most about the show: "๐ฌ๐ผ๐๐ฟ ๐น๐ถ๐ป๐ฒ ๐ผ๐ณ ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป๐, ๐๐ฎ๐ฟ๐บ๐๐ต, ๐ณ๐ผ๐น๐น๐ผ๐ ๐๐ฝ ๐ฎ๐ป๐ฑ ๐๐ผ๐๐ฟ ๐ธ๐ป๐ผ๐๐น๐ฒ๐ฑ๐ด๐ฒ ๐ผ๐ณ ๐๐ต๐ฎ๐ ๐โ๐๐ฒ ๐๐ฝ๐ผ๐ธ๐ฒ๐ป ๐ฎ๐ฏ๐ผ๐๐ ๐ฏ๐ฒ๐ณ๐ผ๐ฟ๐ฒ." "๐ฉ๐ฒ๐ฟ๐ ๐ฝ๐ฟ๐ผ๐ณ๐ฒ๐๐๐ถ๐ผ๐ป๐ฎ๐น ๐ต๐ผ๐๐, ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ๐ฑ ๐ฎ๐ป ๐ฒ๐ฎ๐๐ ๐ด๐ผ๐ถ๐ป๐ด, ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ณ๐ฒ๐ฒ๐น๐ถ๐ป๐ด ๐๐ต๐ฎ๐ ๐ฟ๐ฒ๐๐๐น๐๐ฒ๐ฑ ๐ถ๐ป ๐ฎ ๐ป๐ฎ๐๐๐ฟ๐ฎ๐น ๐ฎ๐ป๐ฑ ๐ณ๐๐ป ๐๐ฎ๐น๐ธ. ๐ง๐ต๐ฎ๐ป๐ธ๐๐ " "๐ฌ๐ผ๐ ๐ฎ๐น๐น๐ผ๐๐ฒ๐ฑ ๐บ๐ฒ ๐๐ผ ๐๐ฝ๐ฒ๐ฎ๐ธ ๐ณ๐ฟ๐ฒ๐ฒ๐น๐. ๐ฌ๐ผ๐ ๐ต๐ฎ๐ฑ ๐๐ผ๐บ๐ฒ ๐๐ต๐ผ๐๐ด๐ต๐๐ณ๐๐น ๐ฟ๐ฒ๐๐ฝ๐ผ๐ป๐๐ฒ๐ ๐๐ผ ๐๐ต๐ฎ๐ ๐ ๐๐ฎ๐ ๐๐ฎ๐๐ถ๐ป๐ด ๐๐ผ๐ผ. ๐ฆ๐ผ๐บ๐ฒ๐๐ถ๐บ๐ฒ๐, ๐ฎ๐ป๐ผ๐๐ต๐ฒ๐ฟ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐'๐ ๐ด๐ฒ๐ป๐๐ถ๐ป๐ฒ ๐ฝ๐ฒ๐ฟ๐๐ฝ๐ฒ๐ฐ๐๐ถ๐๐ฒ ๐ผ๐ป ๐๐ต๐ฒ ๐๐ต๐ถ๐ป๐ด๐ ๐๐ผ๐ ๐๐ต๐ฎ๐ฟ๐ฒ ๐ผ๐ฝ๐ฒ๐ป๐ ๐๐ผ๐๐ฟ ๐ฒ๐๐ฒ๐ ๐๐ผ ๐๐ต๐ถ๐ป๐ด๐ ๐๐ผ๐ ๐๐ฎ๐ธ๐ฒ ๐ณ๐ผ๐ฟ ๐ด๐ฟ๐ฎ๐ป๐๐ฒ๐ฑ." "๐ ๐น๐ผ๐๐ฒ ๐ต๐ผ๐ ๐ฃ๐ฅ๐๐ฃ๐๐ฅ๐๐ ๐๐๐บ๐ฎ ๐๐ฎ๐, ๐ฐ๐น๐ฒ๐ฎ๐ฟ๐น๐ ๐ต๐ฎ๐๐ถ๐ป๐ด ๐ฑ๐ผ๐ป๐ฒ ๐ต๐ถ๐ ๐ต๐ผ๐บ๐ฒ๐๐ผ๐ฟ๐ธ ๐๐ผ ๐ฒ๐ป๐๐๐ฟ๐ฒ ๐ฎ ๐ด๐ฟ๐ฒ๐ฎ๐ ๐ถ๐ป๐๐ฒ๐ฟ๐๐ถ๐ฒ๐ ๐ณ๐ผ๐ฟ ๐ต๐ถ๐ ๐น๐ถ๐๐๐ฒ๐ป๐ฒ๐ฟ๐! ๐ ๐ฎ๐น๐๐ผ ๐น๐ผ๐๐ฒ๐ฑ ๐๐ต๐ฒ ๐ป๐ฎ๐๐๐ฟ๐ฎ๐น ๐ณ๐น๐ผ๐ ๐ผ๐ณ ๐ผ๐๐ฟ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐ฒ๐ฎ๐๐ฒ ๐๐ถ๐๐ต ๐๐ต๐ถ๐ฐ๐ต ๐๐ต๐ฒ ๐ฒ๐ป๐๐ถ๐ฟ๐ฒ ๐ฐ๐ต๐ฎ๐ ๐ณ๐น๐ผ๐๐ฒ๐ฑ." "๐ ๐๐ต๐ถ๐ป๐ธ ๐๐ต๐ฒ ๐ฝ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐ธ๐ป๐ผ๐๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐ฑ๐ผ๐ถ๐ป๐ด ๐๐ผ๐บ๐ฒ ๐ฟ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐ฎ๐ฏ๐ผ๐๐ ๐๐ต๐ฎ๐ ๐ฎ๐ป๐ฑ ๐๐ต๐ผ ๐ ๐ฎ๐บ ๐๐ฎ๐ ๐ฎ ๐ด๐ฟ๐ฒ๐ฎ๐ ๐๐ผ๐๐ฐ๐ต." "๐๐ฒ๐๐๐ฒ๐ฟ ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป๐ ๐๐ต๐ฎ๐ป ๐บ๐ผ๐๐ ๐ต๐ผ๐๐๐! ๐ฉ๐ฒ๐ฟ๐ ๐ฒ๐ฎ๐๐๐ด๐ผ๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐ณ๐น๐๐ถ๐ฑ." "๐๐๐บ๐ฎ ๐ฑ๐ถ๐ฑ ๐ฎ ๐ด๐ฟ๐ฒ๐ฎ๐ ๐ท๐ผ๐ฏ ๐ฒ๐ฎ๐๐ถ๐ป๐ด ๐บ๐ฒ ๐ถ๐ป๐๐ผ ๐๐ต๐ฒ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐บ๐ฎ๐ธ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฒ๐ป๐๐ถ๐ฟ๐ฒ ๐ฝ๐ผ๐ฑ๐ฐ๐ฎ๐๐ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐บ๐๐ฐ๐ต ๐บ๐ผ๐ฟ๐ฒ ๐ฝ๐น๐ฒ๐ฎ๐๐ฎ๐ป๐. ๐ ๐น๐ผ๐๐ฒ๐ฑ ๐๐ต๐ฎ๐ ๐ต๐ฒ ๐ฟ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐ฑ ๐บ๐ ๐ฝ๐ฎ๐๐ ๐ฎ๐ป๐ฑ ๐ฐ๐๐ฟ๐ฟ๐ฒ๐ป๐ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐ ๐พ๐๐ถ๐๐ฒ ๐ฎ ๐ฏ๐ถ๐. ๐๐ฒ๐ป๐ฐ๐ฒ, ๐๐ต๐ฒ ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป๐ ๐๐ฒ๐ฟ๐ฒ ๐ฒ๐ ๐๐ฟ๐ฒ
This is Junaid Ahmed, the Founder of Humblezone and Creator of Home Studio Mastery, a company designed to teach you how to build your home studio. He has two decades of video production experience and he provides podcasters, speakers, and content creators a comprehensive plan for their studio equipment, lighting, and layout. Heโs the author of Mastering iPhone Video Production, and Host of Hacks & Hobbies podcast. Today on Useful Content Junaid and I talk about the building your Home Studio. We Discuss: โ The Importance of a Dedicated Space. โ The Seven Stages of Home Studio Development. โ and the 5 things you need for a complete home studio. Connect with Junaid: https://linkedin.com/in/superjunaid https://facebook.com/superjunaid SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister
This is Ian Reid, Founder and Creative Strategy Director at Reid Designs.ย Ian has twenty-plus years experience in advertising, and before he founded his own company, he worked at one of the largest advertising agencies in the Caribbean creating designs and content for some of the biggest brands in the world.ย In this episode we get into how to us AI generate images in Graphic Design. We discuss: โ Ian's AI tools of choice.ย โ How he deals with his commercial clients when using AI. โ Whether or not graphic designers should charge the same as photographers for AI generated subjects.ย โ And the big mistakes ad agencies make when they are trying to use AI generated images in their client work.ย Fair warning, this is a conversation between two Trinis so it gets really local, both in speech. and examples.ย We mention a location in Trinidad and Tobago called the Bamboo Cathedral, a whole lot, which I eventually described badly in the podcast. So for my international listeners, you might want to look that up as well.ย All in all, it's a great discussion and if you listen carefully, you'll get some great insight into how graphic designers are using AI generated images and how you can use them too. Connect with Ian: Website: https://www.reiddesigns.pro Linkedin: https://www.linkedin.com/in/reiddesignspro IG: @reiddesignsย SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios:ย www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin Linkedin: https://www.linkedin.com/in/jumabannister
In this episode of the Useful Content Podcast, host Juma introduces Nick McGraw, a brand design expert. They delve into the importance of creating useful content, focusing on where to target your audience. Nick emphasizes the critical role of video in marketing and explains how to effectively use social media for brand promotion. They discuss Nickโs transition from identity design to a fuller spectrum of brand services, driven by client needs. Additionally, they explore the essence of a brand, asserting that it is shaped by customer perception. Nick shares insights on maintaining authenticity and energy in brand identity and provides practical advice for businesses looking to revamp their visual identity to stand out in a crowded market. The episode concludes with tips on leveraging brand personality and culture to attract and retain customers. 00:00 Welcome and Introduction 01:04 The Importance of Mission-Focused Content 01:45 Leveraging Social Media for Business Success 02:23 The Power of Video Content 03:56 Expanding Services Beyond Brand Identity 08:00 Defining a Brand 11:37 Building Trust Through Brand Identity 20:00 The Role of Culture in Business 25:30 Starting a Brand Overhaul 28:36 Analyzing Competitors: Local and Beyond 29:29 Building a Comprehensive SEO Strategy 30:34 Revamping Your Online Presence 31:14 The Importance of Customer-Centric Branding 32:05 Balancing Customer Expectations and Brand Identity 37:03 Case Studies and Real-World Examples 41:14 Final Thoughts on Authentic Branding 46:08 Post-Interview Reflections and Anecdotes Connect with Nick: Website:ย https://www.mcgrawesome.com/ https://www.linkedin.com/in/nickmcgraw-mcgrawesome/ SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin Linkedin: https://www.linkedin.com/in/jumabannister