In this episode of the Useful Content Podcast, Juma is joined by branding expert Ron Johnson from Barbados to explore the integral connection between employee engagement, company culture, and branding. Ron shares his unique journey from a biology graduate to a branding specialist, emphasizing how internal culture and employee experience shape the overall brand image and customer satisfaction. The discussion highlights the critical role of HR in fostering a positive workplace environment, aligning company values with employee interests, and overcoming resistance to change. The conversation delves into the power of storytelling and employee-driven content marketing. Listeners will gain valuable insights on enhancing employee engagement, the differences between transactional and transformational HR, and strategies to stay ahead of the competition. Ron also shares his thoughts on continuous improvement and ways to connect with him, including his book 'Tighten Your Shoelaces', available on Amazon.

00:00  Welcome and Introduction to Ron Johnson

01:12  Ron Johnson's Background and Journey

03:28  The Essence of Branding

05:29  Employee Engagement and Branding

10:34  HR's Role in Branding

10:59  Real-Life Examples and Impact

21:57  HR Professionals as Branding Superheroes

24:53  HR's Role in Employee Engagement

25:07  The Enron Example: Integrity in Question

26:00  Branding Equation: Integrating HR

26:37  Employee Scenarios: Uber and Beyond

27:29  Changing People: Internal vs. External

30:10  Employee Experience: Health and Fun

34:35  Employee Engagement and Company Success

35:59  Storytelling and Company Culture

38:18  Content Quality and Employee Advocacy

45:19  Final Thoughts and Contact Information

Connect with Ron

https://www.linkedin.com/in/ronjohnsonco

IG: @ronjohnsonco

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

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Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister