WPMRR WordPress Podcast

In today’s episode, we get to listen again to Joe and Matt Medeiros’ conversation. They talk about how running a family-owned agency honed his entrepreneurial and sales skills, constantly giving value to potential customers, and learning effective sales talk.      Matt is a content creator and the Director of Podcaster Success at Castos. He hosts the podcast, Matt Report, where he talks to a wide range of digital business owners and web consultants. People in the product, marketing, and the agency space are the primary guests. Episode Resources: Matt Medeiros on Twitter, YouTube, and Facebook Pagely Visit the WPMRR Community What to Listen For: 00:00 Intro 01:02 Welcome to the pod, Matt! 01:52 How did you start your podcast? 03:46 Transition from entrepreneurship to joining Pagely 07:26 Running a family-owned agency 12:35 Selling perspective from an experienced sales person 15:57 Conveying the value that you're adding for the client 24:21 You learn to speak with people regardless of their position 26:12 This giant clip with several overlays 29:35 Find Matt online

In today’s episode, we get to listen again to Joe and Shane Barker's conversation. They talk about why real-time engagement matters more than fake following, how influencers shouldn’t rely on just one platform, and staying visible online through relevant and relatable content.     Shane is a top digital marketing consultant, keynote speaker, and influencer. He has helped businesses accelerate their growth with customized digital marketing consultation and services. Having won many accolades, he has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. Episode Resources: Shane Barker’s Website, LinkedIn, Twitter, and Instagram Visit the WPMRR Community What to Listen For: 00:00 Intro 00:50 Welcome to the pod, Shane! 02:11 Teaching a course in UCLA 04:46 How would you define an influencer? 07:20 Fake followers versus real engagement      15:21 Drive social media traffic to your website 20:03 When your social media account gets shut down 22:21 Think where your audience is at 29:14 Presenting yourself on social media without bragging 36:55 The pressure of having a lot of visibility online 43:11 Find Shane online

In today’s episode, we get to listen again to Joe and Brian Richards’ conversation. They discuss the ins and outs of virtual conferences, the challenges of making people show up on event day, and finding success in organizing paid virtual events.    Brian is the creator of WPSessions.com, where he provides training to businesses and developers working with WordPress. He also organizes WordSesh and WooSesh, two entirely virtual conferences for WordPress and WooCommerce professionals. Before getting into training and event organizing, Brian spent his days as a web development contractor and consultant. Episode Resources: WPSessions  Brian is on Twitter Visit the WPMRR Community What to Listen For: 00:00 Intro 01:16 Welcome to the pod, Brian! 05:17 The ups and downs of organizing virtual events 12:22 Getting people to show up is the challenge 22:32 Become the go-to resource person/company 32:18 Success in paid virtual conferences 38:42 Find Brian online      

Travis Pastrana crashes in on his motorbike and does a triple backflip into our foam pit! He’s here today to talk on mobile apps for WordPress and more. In this episode we talk about AppPress, the advantages and technical skills needed to work with headless WordPress, and the next generation of web hosting. Tune in to know the best stunts for your WordPress! Episode Resources: Static Fuse Website  GatsbyJS Website  The Product Business Podcast AppPresser Website Scott Bolinger Twitter

The legendary Jedi Master Obi-Wan Kenobi stops in today to share his ideas on directing and guiding his mentees.  Today on WPMRR, we discuss the reputation of the endeavor of sales, being a supportive and successful manager, and how Kinsta is diversifying their marketing and sales strategies. Tune in for tips on having your sales and marketing work in tandem. Episode Resources: Contact Nathan via email Follow Nathan on Twitter Check out Nathan’s blog  Send us your questions to yo@wpmrr.com

Hermione comes through the Floo Network and enlightens us on the path of the empowering female-led project Women in WP.  We speak on the history of Sumy Designs, the conception on Women in WP podcast that follows, plus WordCamp experiences and hype! Don’t miss out and get hit with a Stupefy! Episode Resource List: Women in WP Podcast Women in WP YouTube Women in WP Facebook Women in WP Instagram Women in WP Twitter Amy Masson Twitter Sumy Designs Website Sumy Designs Facebook Sumy Designs LinkedIn

In today’s episode, we get to listen again to Joe and Shane’s chat about image optimization. They cover the technical side of image optimization, how the app is designed to compress images across multiple platforms and websites, and the projects currently in development.    Shane Bishop is a WordPress plugin developer and website performance nut. He's the lead and only developer of the EWWW Image Optimizer, a plugin that was launched on WordPress.org back in 2012.   Episode Resources: EWWW Image Optimizer is on Twitter, Facebook and YouTube Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community What to Listen For: 00:00 Intro 00:41 Welcome to the pod, Shane! 03:17 Getting close to million active installations 08:25 How image optimization works 12:49 Pricing structure that favors users 15:49 API offloading the compression 21:28 Products are designed to work across multiple sites 22:12 Rebranding of the exact DN system 26:59 Going back through all previous photos and images  29:05 Future plans for the company 32:13 Find Shane online

In today’s episode, we get to listen again to Joe, Justin, and Brent’s conversation about building websites and applications. The beaver Builder team is big on developing products that will largely benefit their community, talent acquisition from the same circle, and what’s keeping them forward and continuously building products around new ideas.    Beaver Builder is the WordPress page builder you can trust with your business. It's a drag-and-drop page builder that lets you easily create drag-and-drop page layouts, all from a front-end view of your site and without touching a line of code. It's fast and flexible and offers lots of design options to all levels of WordPress users. Episode Resources: Assistant Pro Beaver Builder on Twitter Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community What to Listen For: 00:00 Intro 01:17 Welcome to the pod, Justin and Brent! 04:31 How Beaver Builder came to be 09:35 Coming across a funnel problem 14:39 Recruiting talents from the community 16:16 Building a community within a community 18:25 A page builder, a traditional WordPress theme, and Beaver Themer 21:40 Staying true to your north star and what you’re trying to achieve 27:11 The Assistant Pro 38:16 Building apps around “how can you help people?” 41:32 Find Beaver Builder online        

In today’s episode, we get to listen again to Joe and Sam’s conversation about joining WordPress. They discuss Sam’s stories during his firefighter days, how he stumbled upon WordPress and coding, and his approach on how he successfully managed his time to build his own business.   Sam Smith is a retired Firefighter/Paramedic, an Orlando WordCamp Organizer, and a Web Developer.  Episode Resources: Sam Smith is on Twitter, Instagram, and WordPress.org Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community What to Listen For: 00:00 Intro 01:18 Welcome to the pod, Sam!   03:16 From a firefighter paramedic to a WordPress developer 05:50 Stories of injuries while at work 09:17 Taking little bits per day to successfully launch a business 17:24 Build on relationships and have real friends in the industry 24:59 What’s it like to organize a WordCamp? 28:23 Getting a jump on blog impressions 30:19 The Martian 33:59 Find Sam online

In today’s episode, we get to listen again to Joe and Mario’s conversation on the enterprise space. They discuss how a paid service should always focus on delivering prime and premium experience per user visit, pros and cons of different invoicing methods, different channels to hunt for potential clients, and the power of inbound sales.     Mario Peshev is a global SME Business Advisor who's been named "The next Tony Robbins" and "The best tactical strategist out there aside from Neil Patel." His technical consultancy DevriX grew past 50 people and ranked as a top 20 WordPress agency worldwide.   Episode Resources: DevriX Mario Peshev is on Twitter and LinkedIn Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community   What to Listen For: 00:00 Intro 04:06 How DevriX started 07:39 Focused on enterprise and high-scale projects 10:07 Ensuring a huge website serves prime and premium experience per visits 14:09 The money-making KPI 17:12 A team of research and development team 22:42 Distributing resources to keep customers happy 26:26 Figure out how to contribute to the bottom line of a specific system 29:12 Client invoicing methods 31:30 Management and project roles within the company 34:31 Inbound sales reel in most of the clients 40:08 Strategic partnerships can be tricky 42:11 Spaces and channels where you can find more customers 44:48 Find Mario online 

In today’s episode, we get to listen again to Joe and Joost’s conversation around SEO and WordPress. They discuss the story behind Yoast, getting involved in the WordPress community, leveraging SEO for content and marketing, and pushing WordPress into tremendous growth. Joost is the founder of Yoast, where he's currently the Chief Product Officer. He founded the company in 2010, after working in several different companies as a digital marketing consultant. The Yoast SEO plugin, which started as a hobby, became the main product.   Episode Resources: Joost de Valk is on Twitter Yoast Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community What to Listen For: 00:00 Intro 00:56 Where Yoast got its name 03:48 It all started with SEO consulting 06:54 Growth over the last 7 years 09:50 Redesigning WordPress.org 11:14 The community is the strongest aspect of WordPress 16:34 WordPress’ market share in the web 22:44 WordPress.com vs WordPress.org 28:24 How smaller companies can push WordPress forward 32:28 Find Joost online 

In today’s episode, we get to listen again to Joe and David’s conversation around content marketing strategy. They discuss the ins and outs of content marketing, the strategies that work, how to leverage SEO for organic ranking, and the challenges businesses face in terms of growth.   David Ly Khim is the head of growth at People.ai and co-founder of Omniscient Digital, a premium content marketing agency. Previously, he was at HubSpot for 6 years serving as a growth product manager and a growth marketer before that.     Episode Resources: David Ly Khim is on Twitter and LinkedIn Omniscient Digital People.ai HubSpot Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community   What to Listen For: 00:00 Intro 00:59 Welcome to the pod, David! 01:31 HubSpot users are WordPress users 05:18 Content marketing through SEO 07:22 Tips on how to drive traffic through SEO 11:30 The foundation element of keyword research 13:40 Start a targeted content marketing strategy with your targeted keywords 17:33 What is historical optimization? 23:11 Testing assumptions vs assuming that your assumptions are correct 29:26 Managers set the right mood and work attitude 32:02 What’s keeping David busy? 34:19 The scripts in your mind that hold you back 38:51 With money, some challenges get bigger 41:12 Focusing on monthly recurring revenue 44:03 Find David online

In today’s episode, we get to listen again to Joe and Vito Peleg’s conversation. They talk about managing websites through care plans, business scaling largely based on customer feedback, future plans and products in development, and Vito’s journey in the WordPress space.   Vito Peleg is the Founder and CEO of Atarim, the first and only client-facing web agency management platform designed to speed up your work, client collaboration and team management. The team tackles the 84% of the project delivery time that is not the actual build of the website.    Episode Resources: Vito Peleg is on LinkedIn, Twitter, and Facebook Atarim (formerly WP Feedback), visit their Facebook Group Vito’s band – Chase the Ace Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community   What to Listen For: 00:00 Intro 01:47 Welcome to the pod, Vito! 05:26 From being a musician to a founder 08:33 Emails open great opportunities to gather content 13:05 Scaling a business should be based on the client’s point of view 20:31 The plugin will stay on premium 23:21 Features are based mainly on user feedback 31:12 As an agency, you create products every day 32:47 Future plans and products 38:30 The team behind the company 42:35 Find Vito online!

In today’s episode, we get to listen again to Joe and Shaina Weisinger’s conversation. They talk about how repurposing audio and video content can help brands reach more audiences without having to spend so much on creating content, and how resharing helps maximize the potential of every social content. Shaina Weisinger is the Founder and CEO of Repurpose House, which turns long-form content into optimized videos and images for high engagement social media strategies. She has a background in video production for digital marketing and is on a mission to show content creators the untapped potential and repurposing power of the content that they already have. Episode Resources: Find Repurpose House on Facebook, LinkedIn, YouTube, and Instagram Shaina Weisinger is on Instagram, Twitter, and LinkedIn The Content Coalition Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community What to Listen For: 00:00 Intro 01:04 Welcome to the pod, Shaina! 03:27 Shifting from general digital marketing to repurposing content 10:39 Why videos work a lot for any show 12:34 The power of resharing to put your brand in front of the audience 16:45 Organic content hits audiences the most 19:41 Record a 1-minute selfie video daily for practice 22:43 Tools to use in repurposing content 29:38 Intro into being an entrepreneur 35:26 The value of offering a recurring service   36:57 The Content Coalition podcast

In today’s episode, we get to listen again to Joe and Christie’s conversation about switching from project-based work to subscription-based model. They also discussed how WordPress developers doing freelance work can focus on creating prototypes of productized services, how engaging in competitor research can help identify flaws in your own products, and the best way to test out what product to build during your free time. Episode Resources: Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community What to Listen For: 00:00 Intro 02:55 Transition to project-based work to subscription model 06:28 From building a $5,000 website to a $20,000 website 12:34 Prototypes of productized services 14:20 The best way to get into products is to do project-based work 18:03 Engage in competitor research, identify customer needs 23:57 Aim for enough people buying the product in any given hour  26:35 Moving from project-based to subscription-based  31:17 When you don’t need full service assistance 34:23 What's the smallest thing that you can do to figure out if your idea is good?

In today’s episode, we get to listen again to Joe’s chat with Chris Lema, Liquid Web's Vice President of Products and General Manager at LearnDash. He is a well-known blogger and public speaker, and leads the product teams to develop and launch Managed WordPress and Managed WooCommerce product lines.   Chris enthusiastically talks about the concept behind BeachPress and CaboPress, and what can potentially happen in these meetings. He also tackled the growth of e-commerce, how WooCommerce as an open platform creates more opportunities for a lot of businesses, and providing customers hassle-free access to plugin updates on their sites.   Episode Resources: Chris Lema is on Twitter and YouTube Leaders Blog Liquid Web Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community   What to Listen For: 00:00 Intro 01:48 What is BeachPress? 05:06 Be in a conversation with people in your circle 07:21 The CaboPress 12:31 Bringing SaaS people to CaboPress 14:47 SaaS platforms that do e-commerce 19:49 Looking at period over period growth 22:45 Partnership with Glue 27:01 The building blocks of a great storytelling 33:16 Fun stuff and new pricing at Liquid Web 35:18 Having e-commerce played out on open platforms 38:33 The ability to update plugins automatically 39:55 Find Chris online

In today’s episode, Joe talks to Hristo Pandjarov, Manager of WordPress Initiatives at SiteGround - a web hosting company founded in 2004 that provides hosting for about 2,000,000 domains worldwide. Some of the services offered include shared hosting, cloud hosting, enterprise solutions, and domain registration.    Hristo shares what the roles and responsibilities he had and currently have since joining SiteGround, the advantage of building internal plugins versus acquiring existing ones, why site performance impacts the growth of hosting sites, and how consistency in quality has fueled the company through the years.    Episode Resources: SiteGround is on Facebook, Twitter, Instagram, and YouTube   Hristo is on Twitter and LinkedIn Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community   What to Listen For: 00:00 Intro 04:06 Welcome to the pod, Hristo! 05:43 What’s a WordPress initiatives manager? 09:11 Different positions since joining Site Ground 14:02 Your passion will take you places 17:41 Focus is on site performance 23:32 Building plugins internally than acquiring external products 30:01 Many who built WordPress products weren't actually business minded people 39:44 Partnership with West Ham United 44:18 The most important value is quality consistency 45:46 Find SiteGround and Hristo online

In today’s episode, Joe talks to Lucas Prigge, the Head of Sales at Kinsta - a hosting platform by developers, for developers. Kinsta has combined the fastest network and platform in the world (Google Cloud), and paired it with the best engineering team and the most experienced WordPress developers in the industry. The MyKinsta dashboard was built from the ground up specifically for WordPress, making site management a breeze.    Lucas shares his insight on sales such as the extensive training the sales team has to undergo, the meticulous sales process for new customers, finding the right CRM tool to manage clients and collect data, and the commission scheme that helps ensure that clients only get the best support.    Episode Resources: OBS (Open Broadcaster Software) Kinsta is on Facebook, Twitter, Instagram, and YouTube Check Lucas on LinkedIn and YouTube  Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community The 2021 WPMRR Virtual Summit   What to Listen For: 00:00 Intro 05:54 Welcome to the pod, Lucas! 07:23 Background settings and program good for video recording 11:03 Kinsta helps people find the right hosting plan 14:19 Challenges of managing a multi language team 19:27 The key factor in selling and communicating 23:51 Sales process for new customers 30:06 Do businesses need to stick to making sales calls? 35:45 Every sales person undergoes extensive training 46:33 Single source of truth of your customer data 49:49 HubSpot is the lead CRM tool 53:54 The way you use a technology is what matters the most 59:33 Find Lucas online

It’s finally here! The WPMRR Virtual Summit 2021 is about to start! Joe shares today’s schedule and some exciting news to look forward to. Big shout out to all our sponsors this year. Some of our legacy sponsors include: GoDaddy Pro, WP Remote, GreenGeeks, Weglot, and Cloudways. Hop into the WPMRR Community and join our speakers as they discuss relevant and valuable topics.   Episode Resources: Visit the WPMRR Community The 2021 WPMRR Virtual Summit   What to Listen For: 00:00 Intro 04:56 Our legacy sponsors 07:48 Our growth sponsors 08:11 Our community partners

In today’s episode, Joe talks to Miriam Schwab, the co-Founder and CEO of Strattic - an all-in-one static site generation and hosting platform that instantly optimizes WordPress by converting it to a static architecture. Content managers and marketers can continue to manage content in WordPress as usual, while developers get to bask in the glory (and enjoy the peace of mind) of a fully headless website.     Miriam shares her agency’s vision to provide a link between the WordPress functionality and the speed performance of static sites, what it was like to build a company while raising 7 children, and why they continue to offer a 30-day free trial to new customers.   Episode Resources: Strattic is on Facebook, LinkedIn, Twitter Miriam Schwab is on LinkedIn, Twitter, and Facebook Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community The 2021 WPMRR Virtual Summit   What to Listen For: 00:00 Intro 07:01 Welcome to the pod, Miriam 08:36 What is Strattic? 13:55 Site performance is important in converting visits to clients 15:29 It started from discovering static site generators  23:54 Managing an agency while raising children 28:30 Work at a pace that works for you, take baby steps 29:45 Funding is focused on product improvement and building additional functionality 33:54 Clients providing their customers high quality hosting company 38:30 Why offer a 30-day Free Trial? 44:46 Headless WordPress is no longer foreign but it’s not too common yet 47:55 The religious limitations of being a Jewish woman 50:54 Being a female founder becomes a challenge when it comes to fundraising 54:59 Find Miriam online