Your Passion, Purpose and Personal Brand

Are you constantly the go-to person for everyone else's problems? Do you feel drained from fixing things that aren't yours to solve? Lisa McGuire welcomes back psychotherapist, corporate wellness consultant, and author Leah Marone to the mic to talk about a phenomenon many high achievers are silently suffering from. Serial Fixing. Leah unpacks the emotional toll of always trying to "make it better" for others, explores the internal conflicts that drive this need to over-help, and introduces her ground-breaking framework: Support Don't Solve. Her new book, Serial Fixer, is more than a guide. It's a permission slip for anyone tired of tying their worth to how useful they are to others. You'll learn to identify which type of serial fixer you are (Saint, Doormat, or Steamroller), how emotional hangovers silently sabotage your energy, and why the most empowering leaders don't solve, they support. If you've ever said yes when you meant no, felt resentful for helping, or burned out trying to "prove" yourself… this episode is the wake-up call you didn't know you needed. KEY TAKEAWAYS The 3 types of serial fixers — and how to know which one you are How serial fixing sabotages leadership, relationships, and self-trust Why high achievers often seek validation through fixing The 5-step Support Don't Solve framework to rewire your fixer instinct The difference between support and control (and why it's crucial) How to reframe parenting, leadership, and friendship without overfunctioning The hidden cost of always being "the one who fixes things" How to build internal validation instead of outsourcing your worth CONNECT WITH LEAH  Serial Fixer Book: https://www.broadleafbooks.com/store/product/9798889835332/Serial-Fixer  Leah's Substack: https://www.serial-fixer.com/substack  LinkedIn Profile: https://www.linkedin.com/in/leahmaronelcsw/ Instagram Profile: https://www.instagram.com/leahmaronelcsw/ Website: https://www.leahmarone.com CONNECT WITH LISA Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Freedom Reset: Your Next Steps to Realignment  Register: https://go.lisamcguire.com/freedom-reset  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/  LET'S GET SOCIAL Instagram: https://www.instagram.com/iamlisamcguire/ Facebook: https://www.facebook.com/iamlisamcguire LinkedIn: https://www.linkedin.com/in/lisa-mcguire/ YouTube: https://www.youtube.com/@iamlisamcguire/videos

What does it really mean to use your voice, not just to speak, but to shift culture, challenge norms, and advocate for others? In this episode of Your Passion, Purpose, and Personal Brand, host Lisa McGuire sits down with Dr. DeRetta Rhodes, Executive Vice President and Chief Culture Officer of the Atlanta Braves, to explore how courageous leadership starts with presence, not performance. Dr. Rhodes shares the deeply personal and professional moments that shaped her journey, from staying silent in rooms that overlooked her to becoming the voice that now ensures others are seen, heard, and valued. They also dive into the challenges women face with visibility, the power of sponsorship, the tension between perfectionism and grace, and how leaders can create environments of safety and belonging. If you've ever felt like your voice didn't matter or questioned how to lead in a way that uplifts others while staying true to yourself; this episode is for you. Tune in for a candid conversation about leadership, culture, and the transformative power of using your voice, not just for yourself, but for those who aren't in the room yet. KEY TAKEAWAYS Your voice and words are powerful — use it strategically and with intention. Culture is created by how people feel — not just the metrics. Shifting from performance to presence fosters belonging and authenticity. Timing is critical. Protecting your energy and choosing when to speak is part of courageous leadership. Creating safe spaces allows others to thrive and feel seen. Storytelling and shared experience break down barriers and inspire others. Self-awareness and reflection help you grow into your voice. CONNECT WITH DERETTA LinkedIn: https://www.linkedin.com/in/deretta-cole-rhodes-phd/  Dr. DeRetta Coles Rhodes Book: Courage of Voice: Empowering Women to Open Professional Doors https://www.amazon.com/Courage-Voice-Empowering-Women-Professional/dp/1961863014/ref=monarch_sidesheet_title  CONNECT WITH LISA Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Freedom Reset: Your Next Steps to Realignment  Register: https://go.lisamcguire.com/freedom-reset  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/  LET'S GET SOCIAL Instagram: https://www.instagram.com/iamlisamcguire/ Facebook: https://www.facebook.com/iamlisamcguire LinkedIn: https://www.linkedin.com/in/lisa-mcguire/ YouTube: https://www.youtube.com/@iamlisamcguire/videos

Ever wonder why some businesses seem to get referrals effortlessly while you're out there hustling for every lead? Good news: it's not magic, and you don't have to feel awkward asking for referrals ever again. In this episode, Lisa McGuire sits down for a repeat appearance with referral expert Stacey Brown Randall to unpack the secret sauce behind becoming someone clients naturally want to recommend. Stacey's newest book, The Referable Client Experience, reveals how small businesses can turn their biggest advantage—genuine, meaningful relationships—into a steady stream of referrals. Perfect for you if: You're tired of the lead-chasing hamster wheel or wondering how to turn happy clients into enthusiastic advocates. KEY TAKEAWAYS: Stop asking, start earning Referrals aren't about perfecting your "ask"—they happen when you create experiences worth talking about. Your size is your strength Being small isn't a limitation. It's actually your superpower for building the kinds of deep connections that inspire referrals. Close the expectation gap Being referable means consistently aligning what you deliver with what clients expect (and then exceeding it in meaningful ways). Why most networking falls flat Traditional networking groups often generate quantity over quality. Learn what actually works for getting valuable referrals. Trust is everything In an era of AI and declining trust, authentic relationships aren't just nice to have—they're your competitive edge. CONNECT WITH STACEY  Stacey's new book: The Referable Client Experience: A Proven Method to Generate Referrals without Askinghttps://www.amazon.com/Referable-Client-Experience-Generate-Referrals/dp/1774585936/ref=sr_1_1?crid=27ITYX9SXX4Z0&dib=eyJ2IjoiMSJ9.YQCImjl1WaHAEq_2VJQgPQ.ykZG6qiwVaQaTTbQZlxmSnEn0k9KOVwmYHetfCGr_Ss&dib_tag=se&keywords=The+Referable+client+experience&qid=1760916653&sprefix=the+referable+client+experience%2Caps%2C121&sr=8-1  https://www.amazon.com/Referable-Client-Experience-Generate-Referrals/ LinkedIn Profile: http://www.linkedin.com/in/staceybrandall Instagram Profile: https://www.instagram.com/staceybrownrandall/ Website: https://staceybrownrandall.com/ CONNECT WITH LISA Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Freedom Reset: Your Next Steps to Realignment  Register: https://go.lisamcguire.com/freedom-reset  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/  LET'S GET SOCIAL Instagram: https://www.instagram.com/iamlisamcguire/ Facebook: https://www.facebook.com/iamlisamcguire LinkedIn: https://www.linkedin.com/in/lisa-mcguire/ YouTube: https://www.youtube.com/@iamlisamcguire/videos

What if the real reason you feel stuck isn't because you're doing the wrong things—but because you're doing them out of alignment? In this honest, soul-stirring conversation between two friends,  , you'll hear a host Lisa McGuire sits down with Elaine Acker, an accomplished journalist, publisher, and entrepreneur turned college English professor. On paper, Elaine had it all. But under the surface, something was missing. When Lisa first invited Elaine to join her Freedom Reset program, Elaine hesitated. Like many of us, she felt like working on herself was a luxury she hadn't earned. Too much to do. Too many people were depending on her. Not the right time. But in the space between "I'm too busy" and "What if I love it?", Elaine found her answer. Within just six weeks of saying "yes," she discovered a forgotten passion for teaching, applied for a position that aligned with her gifts, and accepted a job offer that would reshape her life. And the best part is she didn't burn it all down. She simply realigned. People around her noticed the difference and commented about how happy she appeared to be. This episode is a gentle nudge for those who are secretly craving change but don't know where to begin. You don't need a full-blown reinvention. You just need to stop betraying the part of you that knows something is missing. What You'll Discover in This Episode: On Getting Started: Why working on yourself isn't selfish—it's the most strategic thing you can do. The hesitation Elaine felt, and the unexpected moment that changed her mind. On the Realignment Process: The difference between reinvention and realignment—and why that distinction matters. What it feels like to make decisions from clarity instead of fear. 🚀 On Life After the Program: How Elaine transformed an insight into a decision that made her love getting out of bed again. The one simple daily habit that keeps anxiety at bay. The life-changing question that put everything in perspective. How Elaine started trusting her body's response as a decision-making tool. About Elaine Acker Elaine Acker is a self-proclaimed word nerd, English professor, ghostwriter, and cookbook publisher. Whether she's helping clients preserve family legacies through food or coaching authors through their first manuscript, Elaine proves that fulfillment doesn't require a fresh start—just a realigned path. If Elaine's Story Resonates With You… You might be wildly successful on paper… and still feel like something's off. You might tell yourself, "Now's not the time"—even though nothing feels right. You might think you need clarity. But what you really need is a starting point. That's what the Freedom Reset: Your Next Steps to Realignment offers. About the Freedom Reset: Your Next Steps to Realignment Program A neuroscience-backed, multi-layered 75-day group experience for leaders, entrepreneurs, and creatives who are: Tired of being "busy" without feeling fulfilled Ready to stop second-guessing every decision Craving quiet clarity instead of chaotic change Not interested in talk therapy—but ready for transformation What's Included: Daily support inside a private, low-noise community Weekly, flexible on-demand video lessons 30-minute live group coaching sessions (recordings available) Real-time coaching with Lisa for 75 days One-year access to future cohorts Built for real people with real lives—not just high performers in Fortune 50 boardrooms. Enrollment is now open for the next cohort starting late October. Learn more and register here: https://go.lisamcguire.com/freedom-reset Final Thought from Lisa: You don't need a five-year plan. You don't need permission. You just need to stop betraying the part of you that knows something is missing. Say yes to that whisper. Realign your life—and like Elaine, you just might fall in love with it again.   CONNECT WITH ELAINELinkedIn Profile: https://www.linkedin.com/in/elaineacker/  Instagram Profile: @elaine_acker_writes Website: https://www.sparx360.com/ CONNECT WITH LISA Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Freedom Reset: Your Next Steps to Realignment  Register: https://go.lisamcguire.com/freedom-reset  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/  LET'S GET SOCIAL Instagram: https://www.instagram.com/iamlisamcguire/ Facebook: https://www.facebook.com/iamlisamcguire LinkedIn: https://www.linkedin.com/in/lisa-mcguire/ YouTube: https://www.youtube.com/@iamlisamcguire/videos

Authenticity has become a buzzword—so overused it's at risk of losing its meaning. But what if we told you that true authenticity isn't about oversharing, transparency, or visibility? In this episode, Lisa McGuire takes us back to the essence of what authenticity really is: coherence—the alignment between your inner truth and your outer expression. With heartfelt storytelling, real-world micro-practices, and the kind of clarity that cuts through the noise, Lisa helps high-achieving leaders, entrepreneurs, and creatives step out of performance mode and into embodied presence. If you've ever felt like you're showing up but not being felt, this conversation is your call back to truth. This episode isn't a pep talk—it's a transformation moment. You'll learn how coherence shortens sales cycles, creates emotional resonance, and energetically shifts every room you walk into. Whether you're leading a business or redefining your voice, you'll get a framework that will help you shed the mask and show up with unshakable clarity. Key Takeaways: Authenticity is not vulnerability, transparency, exposure, or visibility Performance drains energy; presence connects and invites trust. Presence is a practiced skill, not a personality trait. Your clearest signal is the truth of who you are. Authenticity polarizes—standing in truth either invites people in or filters them out. Realignment leads to the freedom you're craving.   CONNECT WITH LISA Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Freedom Reset: Your Next Steps to Realignment  Register: https://go.lisamcguire.com/freedom-reset  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/  LET'S GET SOCIAL Instagram: https://www.instagram.com/iamlisamcguire/ Facebook: https://www.facebook.com/iamlisamcguire LinkedIn: https://www.linkedin.com/in/lisa-mcguire/ YouTube: https://www.youtube.com/@iamlisamcguire/videos

Let's be honest… does life feel like someone shook your snow globe, and it hasn't stopped spinning since? In this heartfelt and practical episode of Passion, Purpose, and Personal Brand, host Lisa McGuire welcomes Mary Clavieres, transformational guide and author of Mind Body Connection: Unlocked. Together, they explore what it really means to reconnect with yourself when the world feels anything but stable. Mary shares her raw journey—from leaving corporate, moving countries, and rebuilding her identity—to discovering that the wisdom we need has always been within us. You'll walk away from this episode with more than just inspiration—you'll have a set of tools to help you slow down, tune in, and lead your life with clarity, self-trust, and grounded resilience. "The body knows before the mind does—we just have to remember how to listen." – Mary Clavieres KEY TAKEAWAYS Transformation is gentle, not forced. It happens when you reconnect with your inner truth—not when you push harder. Self-trust is a muscle. The more you listen to your body, the stronger your decision-making becomes. Your conditioning isn't your fault—but it is your responsibility to unlearn. Energy moves before logic. Learn where in your body your intuition speaks to you—and trust that. Daily practices anchor you. One minute of presence can completely shift your day. CONNECT WITH MARY Website:  https://www.maryclavieres.com/  Book: Mind Body Connection: Unlocked https://www.maryclavieres.com/book  Podcast: Find Yourself, Change Your Life https://www.maryclavieres.com/podcast  Instagram: https://www.instagram.com/mary.clavieres/ LinkedIn https://www.linkedin.com/in/mary-clavieres-19917a7/  CONNECT WITH LISA Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Freedom Reset: Your Next Steps to Realignment Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

Selling From the Heart: Why Authenticity, Not Performance, is the Future of Sales This conversation goes straight to the heart—literally—with bestselling author and award-winning podcaster Larry Levine, who is on a mission to disrupt the sales profession with a radically human message: No More Empty Suits. In a world obsessed with performance, Larry brings us back to what really builds trust—authenticity, presence, and heart. After 30+ years in B2B sales and realizing how broken the traditional sales script had become, Larry now leads a movement that encourages professionals to throw out manipulative tactics and embrace who they really are. This episode is full of powerful mic-drop moments and honest truths. If you've ever felt like you're faking it in order to succeed—or that your relationships are surface-level at best—this conversation will call you in, not out. Lisa and Larry break down how showing up with your whole heart is the competitive advantage in today's trust-deficient world. Key Takeaways "Selling from the Heart" isn't a tactic—it's a movement rooted in authenticity and integrity. The traditional, transactional sales script is outdated and costs us trust and long-term relationships. Trust is built not with performance, but with presence and vulnerability. "It's hard to sell from the heart if you don't know what's in your heart." Long-term success is a byproduct of consistency, discipline, and self-awareness. Most salespeople don't really know their clients—they just think they do. If leaders want heart-centered sales teams, they have to model it from the top. Authenticity = congruent walk and talk. IQ might get your foot in the door, but EQ builds lasting client loyalty.   CONNECT WITH LARRY Selling In a Post-Trust World Book: https://sellinginaposttrustworld.com/ Selling from the Heart Website: https://sellingfromtheheart.net/  Selling from the Heart Podcast: https://www.sellingfromtheheartpodcast.com/  Selling from the Heart Book: https://book.sellingfromtheheart.net/  LinkedIn: https://www.linkedin.com/in/larrylevine1992/    CONNECT WITH LISA Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

What if the chaos on the sidelines could be replaced with calm, connection, and character-building moments? In this profoundly insightful episode, we sit down with Jonathan Carone, the creator of Healthy Sports Parents, a fast-growing podcast and social media movement that's transforming how we view youth sports. With over 70,000 followers and 2 million monthly views, Jonathan's message is clear: youth sports are not about raising great athletes — they're about raising great humans. From sideline meltdowns to teachable moments, he shares how sports can become a virtual classroom for life, teaching resilience, teamwork, responsibility, and emotional intelligence. Whether you're a parent, coach, or simply someone who's seen a youth game go off the rails, this episode will leave you inspired to shift your mindset and parent with intention — from the bleachers and beyond. You'll also hear about his upcoming book, The Sideline Survival Guide, and how a side project grew into a national movement with endorsements from Olympians and Division 1 coaches. Key Takeaways: Youth sports should be a classroom, not a competition. Emotional chaos on the sidelines affects kids deeply — awareness is key. Parenting from the sidelines means cheering, not coaching. Empathy and self-awareness lead to better sideline behavior. Responsibility and resilience are the real trophies of youth sports. The 10 Commandments of Healthy Sports Parenting are changing lives. Generational impact starts with you showing up differently today.   CONNECT WITH JONATHAN Healthy Sports Parents Podcast: https://healthysportsparents.com/#listen  Weekend Playbook Email Newsletter: Friday insights for parents to reset before game day. Check out The Healthy Sports Parents website: https://healthysportsparents.com/ Get Your Healthy Parents Gear: https://healthysportsparents.com/shop/  Instagram: https://www.instagram.com/healthysportsparents/  LinkedIn: https://www.linkedin.com/in/jonathan-carone-52145778/  CONNECT WITH LISA Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

Ready for a soul-stirring mix with strategy? That's what's packed into this episode of Your Passion, Purpose & Personal Brand when Lisa McGuire sits down with the dynamic Lori Lawrence, Founder of Next Chapter Career Coaching. Lori is a former Fortune 50 leader turned career reinvention coach who's helping mid-to-late-stage professionals land high-paying roles without sacrificing their authenticity or dignity. At a time when job searches are more competitive than ever—and ageism looms large—Lori brings hope and hard truth. With 28 clients placed in six-figure roles in under a year, her framework isn't just effective—it's transformational. Lori dives deep into how tenured professionals can stop spinning their wheels, shift from fear to fierce clarity, and own their unique ROI in today's market. She shares her 5-pillar framework that helps clients get hired fast—not by flooding job boards, but by reframing their brand, mastering executive presence, and networking with surgical precision. If you've ever questioned your value after a layoff, doubted your relevance, or struggled to speak confidently about your next chapter—this episode is for you. Prepare to rethink everything you know about job searching, confidence, and career reinvention. Key Takeaways: Old school job search tactics no longer work—it's time to lead with clarity and intentionality. Tenured professionals must define a personal brand that aligns with who they are now, not just who they've been. Structure, routine, and mindset matter more than most realize during a job transition. Networking isn't about schmoozing—it's about strategic connection with decision-makers. Overcoming ageism starts with owning your energy, enthusiasm, and experience—out loud. You're not selling yourself—you're positioning yourself as the solution. Interviews should be treated like business conversations, not interrogations. The shift from "I need a job" to "Here's how I add value" is a game-changer.   CONNECT WITH LORI Website: https://www.nextchaptercareercoaching.com/ LinkedIn: https://www.linkedin.com/in/lorilawrence/  CONNECT WITH LISA Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

Are you exhausted from the constant hustle of growing your business? Ready to ditch the grind and embrace a more aligned, fulfilling way to succeed? Join Lisa McGuire as she drops truth bombs that will shake up how you think about success, strategy, and your personal brand. She reveals why expertise is no longer enough in today's market and how resonance—the deep connection your message creates—is the new currency of influence. Through real-life client stories, Lisa guides you through three core truths about strategy, messaging, and growth that only work when they align with your authentic self. If you're a high-achieving entrepreneur, executive, or creative professional stuck in a cycle of burnout or "meh" results, this episode offers a new way forward. You'll discover how to stop forcing your business and start aligning it with your purpose, energy, and unique voice—so success flows with ease and authenticity. KEY TAKEAWAYS Strategy becomes sacred when it's built on personal truth, not someone else's blueprint. You don't need to be louder—you need to be deeper. Authentic storytelling is what makes your brand unforgettable. Resistance is your compass—not your enemy. Alignment outperforms effort—every time. Business systems should match your energy, not drain it. Magnetism in messaging comes from vulnerability and lived experience. Growth becomes graceful when your structure supports your strengths.   CONNECT WITH LISA Instagram: https://www.instagram.com/iamlisamcguire/ Facebook: https://www.facebook.com/iamlisamcguire LinkedIn: https://www.linkedin.com/in/lisa-mcguire/ YouTube: https://www.youtube.com/@iamlisamcguire/videos Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/   

Have you ever underestimated the power of small talk? Host, Lisa McGuire, sits down with award-winning storyteller and professional presentation coach Bill Ganon for a raw, insightful, and energizing conversation about the true power of communication. From decades of sales experience to his work as a TEDx coach and multiple-time Moth StorySLAM winner, Bill brings more than just presentation polish—he brings perspective.  Together, Lisa and Bill dive deep into why presentations aren't just for stages, how our over-reliance on digital tools has made us forget how to really connect, and how storytelling and small talk are the overlooked superpowers of successful professionals. This isn't just another episode about public speaking. It's about how you show up. It's about connection over perfection. And it's about becoming unforgettable in every conversation—whether you're leading a team, pitching to stakeholders, or navigating a networking room. Bill also shares his signature "Orange Work" concept that turns transactional relationships into transformational ones—and gives us a sneak peek at what it's like to emcee one of the most authentic networking events in the country, the SELL WELL B2B Sales and Networking Conference in Houston, TX on September 11-12, 2025. KEY TAKEAWAYS Presentation skills aren't optional—they're career catalysts. Small talk isn't fluff—it's a high-impact business strategy. Authenticity > polish when it comes to effective communication. Follow-up questions are the secret sauce of great networking. Storytelling isn't just for speeches—it's a leadership tool. Face-to-face connection is irreplaceable (and becoming rare). Your energy in the room often speaks louder than your words. CONNECT WITH BILL LinkedIn: https://www.linkedin.com/in/bganon/ Website: https://theganongroup.com/    CONNECT WITH LISA Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

Are you a high-achieving leader wondering if there's more for you beyond the corporate grind? In this episode of Your Passion, Purpose, and Personal Brand, Lisa McGuire sits down with Kelly Sjol, a seasoned fractional CMO and founder of Storyfy Marketing, to talk about the growing wave of fractional leadership—a revolutionary way to structure your work and life around purpose, profit, and flexibility. Whether you're an executive in transition, an expert feeling unfulfilled, or just curious about what "fractional" really means, this conversation peels back the layers. Kelly shares real-world wisdom on how to build a sustainable business model around your zone of genius—without going back to the 9–5. Together, they explore how to make the leap from corporate to consultant to fractional executive, how to position yourself as a strategic partner (not a project doer), and why a signature framework is the secret sauce for standing out and scaling. If you're dreaming of more autonomy, meaning, and impact—this is your episode. Key Takeaways Fractional is not a trend — it's a long-term, sustainable career move. The biggest hurdle? Shifting from employee mindset to entrepreneurial thinking. A signature framework is essential for aligning teams and delivering value. Clients don't buy your expertise—they buy your ability to solve real business problems. Fractional leaders need to embrace structure and systems to scale. Fractional roles offer flexibility for you and reduced risk for clients.   CONNECT WITH KELLY Linkedin: https://www.linkedin.com/in/kellysjol/ Website: https://www.storifymarketing.com/ Promo: free strategy session with Kelly Sjol during August 2025 with anyone considering fractional leadership.  CONNECT WITH LISA Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/   

If you've ever thought of nonprofits as just charities running on donations, it's time to flip the script. In this eye-opening episode of Your Passion, Purpose, and Personal Brand, Lisa McGuire sits down with Tanja Horan, founder of TACOSA 360 Consulting, to uncover why "nonprofit" is a tax status—not a business model. With a rich background in tech, AI, fintech, and health, Tanya brings a business-minded approach to the nonprofit sector, helping mission-driven organizations scale without losing their heart. From debunking common nonprofit myths to showing leaders how to prevent burnout, she shares practical strategies for building sustainability, diversifying revenue streams, and leading with focus. Whether you're a nonprofit leader, board member, or simply someone who wants to make a bigger impact, this conversation will challenge your assumptions and give you actionable tools to grow smarter, not just harder. Key Takeaways: Why nonprofits must embrace a business mindset to thrive. How earned revenue can be a game-changer for mission-driven work. Strategies to say "no" with confidence and protect focus. Bridging communication gaps between nonprofit boards and leaders. The importance of unrestricted funding for organizational health. CONNECT WITH TANJA LinkedIn: linkedin.com/in/tanjahoran YouTube: https://www.youtube.com/@Tacosa360 Website: www.tacosa360.com Impact Catapult: https://www.tacosa360.com/impact-catapult/ FREE DOWNLOAD: Project Management Success Essentials: https://www.tacosa360.com/project-management-success-essentials/ CONNECT WITH LISA  Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/   

Executive coach and sales strategist Michel Prive joins Lisa McGuire for a conversation that every entrepreneur, leader, and purpose-driven business owner needs to hear. If you're expanding your team, offering more services, or chasing bigger revenue goals—but something feels off—this episode is your sign to pause and reassess. Because scaling isn't always about "more." Sometimes, it's about better. Michel brings over 25 years of experience guiding companies from scrappy startups to billion-dollar giants. In this conversation, he unpacks why many organizations end up scaling chaos instead of growth. He explains how to avoid building what he calls the "three-legged monster"—a business that looks successful on paper but is internally strained, misaligned, and burning out its people. Lisa and Michel break down practical steps to grow with clarity, structure, and purpose, so you don't just grow fast—you grow right. Whether you're a solopreneur or a seasoned CEO, you'll leave this episode equipped with a framework for intentional growth that supports your freedom, team alignment, and long-term success. Key Takeaways Why scaling for the sake of growth often leads to organizational chaos The "three-legged monster" metaphor and what it means for your business The importance of going back to the drawing board—at every stage of growth How to reframe the loss of a key employee as an opportunity, not a crisis Why mindset is the secret weapon for intentional scaling How referrals and human connection outpace even the best marketing strategies What to consider before you even think about hiring How to turn business chaos into a predictable, calm growth engine Why Sell Well and similar events are mission-critical in today's referral economy CONNECT WITH MICHEL Website:  https://www.slictexas.com/  LinkedIn: https://www.linkedin.com/in/michel-priv%C3%A9/  Competitive Analysis Snapshot: https://www.slictexas.com/competitive-analysis-sample Sales Performance Evaluation: https://salesxceleration.com/sales-agility-assessment/?locationid=30772239  CONNECT WITH LISA  Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/   

Have you ever hesitated to hit send on a proposal… or avoided following up because you dreaded hearing "no"? If that's you, you're not alone—and this episode is your permission slip to stop letting rejection hold you back.  Lisa McGuire sits down with Andrea Waltz, co-author of the bestselling book Go for No, to flip the script on rejection and give you a radical new way to approach your goals. Andrea shares her personal journey of growing up in a world that taught her to stay quiet and avoid asking for what she wanted—only to discover that "no" wasn't something to fear, but a necessary step to success. In this episode, you'll learn how to build your rejection muscle, set goals for how many times you hear no (yes, seriously), and why authenticity—not perfection—is your biggest business asset. Whether you're a seasoned entrepreneur or just getting started, this conversation will help you overcome your fear of rejection and start embracing the path to yes. "Yes is the destination, but no is how you get there." – Andrea Waltz Key Takeaways Rejection is not personal—it's data and direction. "No" goals help gamify outreach and remove fear. Your mindset around failure determines your resilience. Authenticity leads to deeper business connections. Most people don't fail; they simply stop too soon. Silence on social media is often misread as rejection—keep showing up. Entrepreneurs and sales professionals need different "rejection recovery" tactics. Vulnerable, honest asks create trust and better responses. You grow through rejection—not around it. Resources Go for No by Andrea Waltz & Richard Fenton – A business fable about reframing rejection to find success. The Aladdin Factor by Jack Canfield & Mark Victor Hansen – A book that teaches the power of asking. Sandler Sales System – A proven framework that encourages asking tough questions and embracing no early. Sell Well B2B Sales Conference – A values-aligned event for purpose-driven sales professionals. Ask Like an Auctioneer by Dia Bondi – Encourages bold asking to find your limits and maximize results. CONNECT WITH ANDREA LinkedIn Profile: https://www.linkedin.com/in/goforno/ Instagram Profile: https://www.instagram.com/goforno/ Website: https://www.goforno.com/   CONNECT WITH LISA Check out Beyond the Transaction Business Circle: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

If you've ever felt like selling your services meant selling your soul, today's episode will flip that mindset on its head. Lisa McGuire welcomes sales and marketing expert Brooke Greening, a former counselor turned powerhouse in people-first sales. With over 20 years of experience and the creator of the Service Sales Framework, Brooke reveals how to ditch outdated, manipulative sales tactics and replace them with authentic conversations that build trust and convert. In this episode, we explore how sales becomes a powerful act of service when approached from a place of leadership, empathy, and confidence. You'll hear Brooke's story of going from counselor to call center rep to transformational sales coach—and how that journey shaped a framework that helps entrepreneurs stabilize income, avoid the dreaded sales rollercoaster, and confidently guide potential clients to a decision. Whether you're a seasoned entrepreneur or just beginning to navigate your personal brand journey, Brooke's fresh perspective on aligning marketing and sales will leave you feeling empowered and excited to sell—with your integrity fully intact. Key Takeaways Sales isn't about pressure; it's about people. You don't have to be pushy or gimmicky to close deals—just human. Leading sales conversations is a service, not a manipulation. The difference between sales and marketing (and how to align them). Why you're likely losing leads by ignoring the 30–90 day buying window. Scripts are guardrails, not gospel—flexibility leads to authenticity. Objections are not rejections—they're conversations waiting to happen. Building a process is key to getting off the feast-or-famine rollercoaster. CONNECT WITH BROOKE: Website: https://buildingmomentum.info/sales-coaching/ Linkedin: https://www.linkedin.com/in/brooke-greening/  Free Sales Conversation Assessment: https://sales-conversation.scoreapp.com/  CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/   

Jen Laffin is the powerhouse behind Goal Getter Solutions. She is on a mission to help entrepreneurs shift from self-doubt to unstoppable action with her signature "accountability without angst" framework. Jen draws from her powerful journey—starting as an award-winning educator and evolving into a mindset coach—to share wisdom on how entrepreneurs can ditch perfectionism, procrastination, and impostor syndrome. She opens up about the six self-doubt roadblocks that silently sabotage our progress, and how to move past them with grace, confidence, and a little tough love. Whether you're feeling stuck, struggling with "busy work," or just need that weekly nudge to stay aligned with your goals, Jen's honest and heart-centered approach will inspire you to recommit, take action, and build real momentum. If you've ever wondered how to take consistent action without shame or pressure, this episode is your permission slip to show up imperfectly—and win anyway. Key Takeaways Accountability doesn't have to include shame—ditch the blame and embrace growth. Six self-doubt roadblocks often stop entrepreneurs in their tracks: perfectionism, procrastination, comparison, confusion, imposter fear, and "shoulds." A creator mindset is key—shift from "Why is this happening to me?" to "What can I learn from this? Your comfort zone is often a disguise for fear-based self-doubt. Busy does not equal productive—focus on forward-facing, revenue-generating action. Self-doubt is primal. Your modern brain can override it—with practice. CONNECT WITH JEN: Website:  https://www.jenlaffin.com Goal Getter's Club:  https://www.jenlaffin.com/goal-getters-club Podcast: https://www.jenlaffin.com/podcast Linkedin: https://www.linkedin.com/in/jen-laffin/ CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/   

Ever left a networking event feeling like you needed a shower and a reset? You're not alone. The handshake hustle and business card swaps just don't cut it anymore. In this episode of Your Passion, Purpose, and Personal Brand, returning guest Catherine Brown shares how she's reinventing networking through authenticity, generosity, and genuine human connection. As the founder of the Good Humans Growth Network and creator of the SELL WELL Conference, Catherine is leading a movement that proves building relationships can be meaningful—and still move the needle in your business. You'll learn why personal branding is non-negotiable, what it really means to be a "good human" in business, and how Lisa's new mastermind, Beyond the Transaction, is cultivating deep, transformational connections—online and in person. This episode is your blueprint for connecting with purpose and standing out by being unapologetically you. Key Takeaways: Networking Shouldn't Feel Transactional: Build relationships that are based on trust, service, and mutual growth—not immediate gain. Give First, Receive Later: The best connections come from a genuine desire to help others before expecting anything in return. SELL WELL Is Not Your Typical Conference: With hands-on workshops, interactive sessions, and no "popcorn presentations," it's built for real transformation. Specificity is Kindness: Knowing what you want makes it easier for others to help you—and makes you more referable. Good Humans Spot Potential: The right network doesn't just support you—they reflect your potential back to you.   SELL WELL B2B Sales and Networking Conference - September 11-12 2025 https://www.theghgn.com/sell-well-2025 The Good Humans Growth Network https://www.theghgn.com/ Beyond the Transaction Hybrid Business Circle https://beyondthetransactionmm.com/register  Beyond the Transaction Open House - Wednesday, July 23, 2025 @ 10 AM EDT, 9 AM CDT, 8 AM MDT, 7 AM PDT https://us02web.zoom.us/meeting/register/wLCzYF6jTe-ErmC99oXbsQ#/registration  Catherine Brown LinkedIn  https://www.linkedin.com/in/catherineleebrown/    CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/       

Have you ever looked around and wondered, "Where are the people who really get me?" That question used to echo in Lisa McGuire's mind—until she found herself in a mastermind that didn't just help her grow her business... it transformed how she saw herself. In this heartfelt episode of Your Passion, Purpose & Personal Brand, Lisa shares what it was like to be part of a high-caliber community that supported her authenticity, challenged her potential, and held space for her to lead from truth. It wasn't about tactics. It was about alignment. Since then, she's heard the same question over and over: "Where do I find people like that?" Now, she's creating the answer. Lisa is launching a new kind of group—one where authenticity is not optional, it's the price of entry. A space where presence replaces performance, and where your voice, values, and vision are finally seen and supported. This isn't about fitting in. It's about finding your place. Key Takeaways Lisa's own mastermind experience helped her stop performing and start aligning. A supportive, truth-telling community can be a catalyst for massive inner and outer growth. People often ask, "Where can I find these kinds of relationships?"—this is the answer. Real transformation happens in spaces where you don't have to explain your soul. This new group is rooted in resonance, not roles or rigid frameworks.   CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

It's another heartfelt conversation with Lisa McGuire as she strips away the polished pitches and prepackaged personal brands to uncover the raw truth: authenticity isn't optional anymore — it's essential. With AI-generated content becoming indistinguishable from reality, we're entering what Lisa calls The Age of Identity. In a world of deepfakes, filters, and curated perfection, what makes you stand out isn't your resume — it's your realness. This episode is a masterclass in understanding what true authenticity means (hint: it's not oversharing) and how it becomes your greatest competitive edge in business, leadership, and life. Lisa shares a powerful client story that illustrates how a moment of shared humanity can turn around a failed sales call — not because of price or strategy, but because of genuine connection. Authenticity builds trust. And trust converts. If you've ever felt like you're showing up, doing all the right things, but still feel invisible — this conversation is exactly what you need. Lisa unpacks the distinction between visibility and resonance, showing how your personal brand becomes magnetic when you align your inner voice with your outer story. KEY TAKEAWAYS Authenticity is no longer optional — it's your competitive advantage. There is a distinctive difference between transparency and authenticity.   AI will increase the craving for real, in-person, human connection. Visibility without authenticity is just noise; authenticity creates resonance. Authenticity is presence — not perfection or performance. Your personal brand of integrity is built by becoming, not marketing tactics. CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: https://beyondthetransactionmm.com/registration-page  Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/