Are you a high-achieving leader wondering if there's more for you beyond the corporate grind?

In this episode of Your Passion, Purpose, and Personal Brand, Lisa McGuire sits down with Kelly Sjol, a seasoned fractional CMO and founder of Storyfy Marketing, to talk about the growing wave of fractional leadership—a revolutionary way to structure your work and life around purpose, profit, and flexibility.

Whether you're an executive in transition, an expert feeling unfulfilled, or just curious about what "fractional" really means, this conversation peels back the layers. Kelly shares real-world wisdom on how to build a sustainable business model around your zone of genius—without going back to the 9–5.

Together, they explore how to make the leap from corporate to consultant to fractional executive, how to position yourself as a strategic partner (not a project doer), and why a signature framework is the secret sauce for standing out and scaling.

If you're dreaming of more autonomy, meaning, and impact—this is your episode.

Key Takeaways

1. Fractional is not a trend — it's a long-term, sustainable career move.

2. The biggest hurdle? Shifting from employee mindset to entrepreneurial thinking.

3. A signature framework is essential for aligning teams and delivering value.

4. Clients don't buy your expertise—they buy your ability to solve real business problems.

5. Fractional leaders need to embrace structure and systems to scale.

6. Fractional roles offer flexibility for you and reduced risk for clients.

CONNECT WITH KELLY

Linkedin: https://www.linkedin.com/in/kellysjol/

Website: https://www.storifymarketing.com/

Promo: free strategy session with Kelly Sjol during August 2025 with anyone considering fractional leadership. 

CONNECT WITH LISA

Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/