Ever wonder why some businesses seem to get referrals effortlessly while you're out there hustling for every lead? Good news: it's not magic, and you don't have to feel awkward asking for referrals ever again.

In this episode, Lisa McGuire sits down for a repeat appearance with referral expert Stacey Brown Randall to unpack the secret sauce behind becoming someone clients naturally want to recommend. Stacey's newest book, The Referable Client Experience, reveals how small businesses can turn their biggest advantage—genuine, meaningful relationships—into a steady stream of referrals.

Perfect for you if: You're tired of the lead-chasing hamster wheel or wondering how to turn happy clients into enthusiastic advocates.

KEY TAKEAWAYS:

• Stop asking, start earning
  Referrals aren't about perfecting your "ask"—they happen when you create experiences worth talking about.

  Your size is your strength
  Being small isn't a limitation. It's actually your superpower for building the kinds of deep connections that inspire referrals.

  Close the expectation gap
  Being referable means consistently aligning what you deliver with what clients expect (and then exceeding it in meaningful ways).

  Why most networking falls flat
  Traditional networking groups often generate quantity over quality. Learn what actually works for getting valuable referrals.

  Trust is everything
  In an era of AI and declining trust, authentic relationships aren't just nice to have—they're your competitive edge.
  
  

CONNECT WITH STACEY 

Stacey's new book: The Referable Client Experience: A Proven Method to Generate Referrals without Asking
https://www.amazon.com/Referable-Client-Experience-Generate-Referrals/dp/1774585936/ref=sr_1_1?crid=27ITYX9SXX4Z0&dib=eyJ2IjoiMSJ9.YQCImjl1WaHAEq_2VJQgPQ.ykZG6qiwVaQaTTbQZlxmSnEn0k9KOVwmYHetfCGr_Ss&dib_tag=se&keywords=The+Referable+client+experience&qid=1760916653&sprefix=the+referable+client+experience%2Caps%2C121&sr=8-1 

https://www.amazon.com/Referable-Client-Experience-Generate-Referrals/

LinkedIn Profile: http://www.linkedin.com/in/staceybrandall

Instagram Profile: https://www.instagram.com/staceybrownrandall/

Website: https://staceybrownrandall.com/

CONNECT WITH LISA

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