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The Apartment Nerd Leasing Show
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The Apartment Nerd Leasing Show

Author: Mark Juleen

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Description

Principles, strategies, and ideas to help you lease more apartments.

We have 5 Marketing Principles that are the foundation for our marketing and leasing strategies at J.C. Hart Company. Discovery, Story, Clarity, Buoyancy, and Courtesy all touch marketing, service, and sales as each of these areas need to work together for property management success.

The Leasing Show focuses on sales/leasing and the principles that impact those 5 Marketing spaces.

Thank you multifamily friends for listening, commenting, and sharing.

Music Credit - Ryan Little - http://www.soundcloud.com/iamryanlittle
113 Episodes
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Today's data suggests building rapport may not be what you do at first with the customer. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).
Some tasks we do today can be automated. The thing to think about is how you can create additional value with the extra time you have?Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).
It's tough to get the no from a customer. You need to spin that into a positive.Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).
Price means something different to everyone. You have to remove your mindset on price to help the customer see the value.Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).
Typically, normally, and usually, social proof can be a great way to enhance something a prospects thinks is important.Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).
Stop making it about you, and start making about them.Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).
"You shut your mouth when you're talking to me." Extra points if you know that movie. Lowering price is ok, but it's not a gut decision. Bring your data!Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).
If you take anything away from this episode just know that you NEVER have to match your competition to be competitive.Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).
Data and technology today can help give you a shot in the arm. Make sure you set things up so that you can easily turn the needle as needed.Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).
So occupancy is trending down...now what? Let's not jump to price like your less talented competition might.Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).
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