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Sweathead with Mark Pollard - A Strategy Podcast
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Sweathead with Mark Pollard - A Strategy Podcast

Author: Mark Pollard

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How do you get good at strategy? With nearly 500,000 listens, Sweathead tries to answer this question. Each episode helps thinkers realize they're not alone and that thinking takes practice. And, when your brain practices, it sweats. Hence, Sweathead. Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard.

The book "Strategy Is Your Words" launches this July 2020: http://www.strategyisyourwords.com
234 Episodes
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Mark Jenson has worked in advertising for over three decades. Currently, he is a brand consultant and also a lecturer at the University of Minnesota Hubbard School of Journalism and Mass Communication. In this episode, we discuss Minneapolis - the culture, the advertising scene - as well as how Mark approaches the teaching of advertising. You can find Mark here https://twitter.com/mjenson * This was recorded P.C. (Pre-COVID-19) For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 10,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
Mara Lecocq is Brand and Community Director at Fishbowl, a semi-anonymous platform for people in industries such as ours to ask each other difficult questions. In this episode, we discuss what people in advertising talk about in public when people can't identify who's doing the talking. We live-streamed this to Sweathead on Facebook, hence the references to “watching” and “seeing”. You can find Mara here https://www.instagram.com/mara.lecocq/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 10,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
Payal Pereira is studying strategy at VCU Brand Center. We met in Bombay, India, last year but I came across her portfolio again in a spreadsheet compiled by Aisha Hakim. In this spreadsheet are over 300 people hoping someone with industry experience with review their portfolios. Payal's portfolio and the way she expresses her strategic thinking stood out to me. So, we decided to talk through her portfolio in public. You can find Payal here: https://www.instagram.com/payalpereira/ Her Swatch case study is here: http://www.payalruthpereira.com/swatch Aisha Hakim's spreadsheet is here: https://bit.ly/reviewmyportfolio For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 10,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
Noah Brier is Co-Founder of Variance, a relatively new company looking to help people work better together. His last venture was Percolate, a content marketing platform many of you will be familiar with. But these companies came after years in agencies such as Naked and Barbarian Group. In this episode, we discuss the shift from "coming up with things" to "coming up with systems for other people's things".  You can find Noah here: https://twitter.com/heyitsnoah You can find Variance here: https://www.variance.com/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
Rob Estreitinho is a strategist at VCCP in London and he helps make strategy get-together machine Group Think happen. He also publishes Salmon Theory in which he discusses ways of seeing the world, often with a nod to working in advertising. We live-streamed this chat last week right into Sweathead on Facebook. Now it's here ... for your ears. You can find Rob here https://twitter.com/robistyping Salmon Theory is here https://robistyping.substack.com/ Sweathead http://www.sweathead.co
Darren Woolley is Co-founder and CEO of Trinity P3. He spent 15 years as a copywriter including working as a Creative Director at JWT. Then he decided to help marketers make smarter decisions with their marketing. A big part of his work focuses on helping marketers hire agencies and fix relationships with their existing agencies. In this chat, we ask whether procurement or pitch consultants have hurt the industry the most, how agencies make money from employee salaries, as well as different ways agencies can charge for their work. You can find Darren's company and articles here: https://www.trinityp3.com/ And his LinkedIn here: https://www.linkedin.com/in/darrenwoolley  For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 10,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
Mary Buzbee is a creative at Lewis Communications in Birmingham, Alabama. Recently, she published an article about classism in advertising and how it prevents people who could work in advertising and who want to from doing so. And this is what we discuss. You can read Mary's article here: https://medium.com/@fellowcommunity/as-advertising-becomes-pay-to-play-creative-potential-is-wasted-267363870380 You can find her here: https://twitter.com/mary_buzbee (One correction, I mention Recurse Nation and how it's now called Hacker School - I meant it the other way around) For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 10,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
Leo Nguyen is a strategist at Stink Studios in Brooklyn. He grew up in Portland, he graduated from the University of Oregon in 2015, he interned in Singapore, and he's wrestled with what it means to be American in a family that's from somewhere else. Initially, we intended to talk about the BBH Griffin Farley program but Leo talked about so much more and mesmerized me with how articulate he is. So, we talked about a lot more. You can find Leo here https://www.linkedin.com/in/ljnguyen5 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
In this episode, I share some thoughts about the past couple of weeks, some real talk from a recent Instagram story about your work life and WHAT ARE YOU DOING, as well as run you through 10 strategy exercises and answer a bunch of questions. Thanks for hanging out with me. You can find 10+ hours of training videos here for the next week or two: http://www.sweathead.co
Amy Charlotte Kean is Director of Innovation at &us in the UK. She's led teams in the UK and throughout Asia. But we don't talk too much about this. Instead, we discuss Amy's book "The Little Girl Who Gave Zero F**ks", her article on mental health "Don't Tell Me To Talk, Teach Me To Listen", and DICE - her attempt to improve the diversity of industry panels. You can find Amy here: https://twitter.com/keano81 P.S. This was recorded before COVID-19 arrived in a big way in the UK so our discussion about going out after the interview was not about going out in spite of COVID-19. For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 10,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
Gregory Duquesne leads planning at M&CSAATCHI.GAD in Paris having been Managing Partner of Naked. He published a book called "Oeil Neuf" a few years ago in which he demonstrates how a planner's fresh eyes can apply critical thinking to questions such as "Why don't we pay attention to fire extinguishers even though they are red and very visible?", "Why do some people have more luck than others?", and "Why do students do better when they like their professors?"  You can find Greg here https://www.linkedin.com/in/gr%C3%A9gory-duquesne-a328a71/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 10,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
Jani Westcott is a planner who plans to help more people get into planning by giving them new ways to see themselves and to speak about themselves. Essentially, she plans planners. Truth be told, she does this mentoring work with people who aren't just looking to get into planning but into the advertising industry as a whole and she focuses her work on helping women and people of color. In this conversation, we hear how Jani works with people to help them understand the power of their experiences while also helping them navigate an industry that has overlooked them for too long. You can find Jani here: https://www.linkedin.com/in/janwestcottplanner For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
Natalie Burns - Brighton, UK Annalie Killian - New York, USA Sheldon Lawrence Tarpey - Birmingham, UK Jesse Alleva - Alaska, USA Siddharth Seth - Chicago, USA Alexandra Suarez - Puerto Rico Dillon Key - Arkansas, USA Join 9,000+ strategists: http://www.sweathead.co
Bruce Clark is Associate Professor of Marketing at Northeastern University in the D'Amore-McKim School of Business. This chat happened today - Friday, March 13 - and is unedited. In it, we discuss how COVID-19 has affected the teaching and learning of marketing, what marketing students need to learn, and what marketers might do well to contemplate in these turbulent times. You can find Bruce here: https://twitter.com/bruceclarkprof You can read his article "What's a 'Marketing Plan'?" here: https://medium.com/@bruceclarkprof/whats-a-marketing-plan-35602cd21ce1 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
James Lees is a strategist and a co-founder of Group Think in London. With over 1,000 members, Group Think brings together strategy-inclined folk several times each month to learn and to hang out. They even trialled a space for strategists to work together inside a co-working location. In this chat, we discuss how Group Think approaches its events and the topics that are on people's minds right now. You can find James here https://twitter.com/jameslees101 and Group Think here https://www.group-think.co.uk/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
David Navarro is Executive Creative Director at Ueno in New York. He's spent swathes of his career working websites and digital products, and he's done this in Spain, the Netherlands, and the USA. And while we could have spoken about all the incredible work he's done, we decided to discuss how companies new to strategists can help strategists succeed. (PS I said GFC = Global Financial Crash but it’s Global Financial Crisis) You can find David here http://navarro.co/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
Genie Gurnani is Head of Creative, Asia-Pacific, at Vice Media. Genie grew up near Yosemite National Park, a relatively isolated part of the States before then attending UC Berkeley and VCU Brandcenter, and working in agencies such as David&Goliath, TBWA\Chiat\Day, and Leo Burnett. In this chat, we discuss Genie's push from a small town to elite schools, from planning to creative, from the US to Asia, and from behind the camera to in front of it.  This episode is for everyone who's been told to bring themselves to work but doesn't know what this means, and for anyone who feels they have to leave a huge chunk of themselves at home every day.   You can find Genie here https://www.instagram.com/wishforgenie/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
In my first summer in New York, Cristina Pansolini interned with me and a small new-age strategy clique at Saatchi & Saatchi. She was astute, competitive, and very capable. These traits have taken her into fulltime roles at Saatchi & Saatchi, Wieden + Kennedy, and McCann. She's had quite the career trajectory. Now, she leads strategy at Sylvain Labs and applies her strategy skills to different kinds of clients problems.  You can find Cristina here https://www.instagram.com/cristina_simone For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
Tristan Burrell is Chief Strategy Officer at Vizeum in Sydney, Australia. Whenever I've worked with media agencies, there's an echo of my experience working with Tristan in my desires for each media plan but often the desires go unmet. In this episode, we discuss how Tristan landed a creative role inside a media agency, the impressive cast of characters he grew up around at Universal McCann, winning a Cannes Young Lions trophy, his jaunt in New York, as well as his return to Sydney and his new movie podcast Double Impact. You can find Tristan here: https://www.linkedin.com/in/tristanburrell/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com
Marcus Collins is a marketing lecturer at the University of Michigan's The Ross School of Business. He used to write love songs for a living. He's worked at Translation and Doner, he's run digital strategy for record labels (including for Beyoncé) and he's taught at NYU, General Assembly, and Miami Ad School. In this episode, we discuss the idea of a portfolio career and having multiple dreams of income. You can find Marcus here: https://twitter.com/marctothec For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com
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