DiscoverSweathead with Mark Pollard
Sweathead with Mark Pollard
Claim Ownership

Sweathead with Mark Pollard

Author: Mark Pollard

Subscribed: 129Played: 2,604
Share

Description

This is Sweathead with Mark Pollard (@markpollard), a podcast where we discuss strategy and ideas - what these things are, how to get good at them, and how to earn money from being good at them.

Email newsletter: https://www.markpollard.net/email-newsletter
Instagram: http://www.instagram.com/markpollard
Facebook group: http://www.sweathead.co
136 Episodes
Reverse
Jon Wilkins was a cofounder of Naked, a prolific agency that burst into the world in the year 2000 then rampaged into some of the toughest advertising markets to establish itself as a much admired creative force. The agency attracted brilliant misfits and championed the idea of communications planning (using media in novel ways and in ways that magnified or played with the campaign ideas - as opposed to just stuffing them into a generic media plan). After Naked, Jon was hired as Executive Chairman of Karmarama and he is now Global Managing Director of the Creative Council at Accenture Interactive. Yes, he's had a big career. In this first part of a two-part chat, we discuss Naked - how and why it started, how it thought, whether it could start again now and what would have to be different for it to succeed now. You can find Jon here: https://www.linkedin.com/in/wilkinsjonFor more strategy talk:1. Strategy newsletter: http://www.markpollard.net/email-newsletter/2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard4. Join 5,000+ strategists: http://www.sweathead.coNew book "Strategy Is Your Words" out soon.
Farrah Bostic runs The Difference Engine where she does brand strategy and qualitative research. In this chat, we discuss the latter and Farrah shares very clearheaded and astute observations about where research is at and is able to do so through the mind of a strategist - as in, someone who has to also use the research. We discuss the challenges research is facing, what data is, what a data-driven insight is, and much more.You can find Farrah here https://twitter.com/farrahbostic and here https://www.thedifferenceengine.co. For more strategy talk:1. Strategy newsletter: http://www.markpollard.net/email-newsletter/2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard4. Join 5,000+ strategists: http://www.sweathead.coNew book "Strategy Is Your Words" out soon.
Politics, ego, and extroverts - how do you deal with them? In this episode, we answer 20-plus questions about working with other people - why it’s difficult, whether it needs to be difficult, and how to make it less difficult. Stream-of-consciousness. Someone gave the podcast a 1-star rating. If you’ve gotten something out of the 135 episodes, could you drop a 5 star rating in iTunes, please? I’m fragile. http://www.instagram.com/markpollard (PS The recording cut off a few minutes so I added a second section - hopefully the sound is just good enough)
Olivia Poglianich is a freelance brand strategist from New York. She studied at Cornell and interned at BBDO. She was a finalist in BBH's Griffin Farley's Beautiful Minds strategy bootcamp, she volunteered for the 4A's StratFest, she studied some more and then she thought... "What have I signed up for? Maybe there's another way to live." So, now, she does strategy and marketing work while moving around the world - working out how to earn enough to live a good life without giving her life to a corporation. And this is what we talk about.You can find Olivia here: https://www.instagram.com/lostwithlivFor more strategy talk:1. Strategy newsletter: http://www.markpollard.net/email-newsletter/2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard4. Join 6,000+ strategists: http://www.sweathead.coNew book "Strategy Is Your Words" out soon.
Art direction is a beautiful thing - to reach for an idea that says one thing clearly and clearer than the other visual ideas it competes with and to do so in a way that makes unique sense for a brand. But does art direction still exist? Or, does it exist like it could? With the rise of social media, rapid turnarounds, cheap stock image options, mood boards and social media calendars, multivariate testing, and a whole chunk of the industry just banging out work to stay alive, are we doing a good enough job with the ideas people see? Meet Cathy Heng, an art director recognized by D&AD, Cannes, the British Arrows, and the IPA Effectiveness Awards. She even featured in Campaign’s ‘Top 100’ Hall of Fame for her work on BMW.  We discuss what art direction is, how it happens, good examples, and how to do it better.You can find Cathy here: https://www.cathyheng.comFor more strategy talk:1. Strategy newsletter: http://www.markpollard.net/email-newsletter/2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard4. Join 5,000+ strategists: http://www.sweathead.coNew book "Strategy Is Your Words" out soon.
Bogdana Butnar is currently contracting as Digital Strategy Director at Accenture, London. She ran strategy at Poke, she once worked at Google, and she was MD of MRM in Romania. She's a ferocious learner, she loves product and service design, and, after an exceptional career in agencies, she is now playing her mind to a management consultancy. We discuss the different shades of digital strategy, how the title can even confuse the people who do it, experience strategy and what is it?, working in silos, the programmatic mind, and building models. Oh, and baking and dating.You can find Bogdana here http://www.twitter.com/bogdana For more strategy talk:1. Strategy newsletter: http://www.markpollard.net/email-newsletter/2. Strategy drawings: http://www.instagram.com/markpollard3. Strategy Twitter: http://www.twitter.com/markpollard4. Join 5,000+ strategists: http://www.sweathead.coNew book "Strategy Is Your Words" out soon.
Today, a chat about strategy job interviews, Europe, happiness, moving goal posts, problems, favorite projects, and more. Thanks for your questions: http://www.instagram.com/markpollard
Faris Yakob is a Cofounder of strategy and innovation consultancy Genius Steals. A prolific thinker and writer, he has worked all over the world and is now six years into also living all over the world. But what we discuss in this interview is having a mind that sometimes won’t stop moving - how it feels, how Faris tries to deal with it, and why people find the topic so difficult to discuss. You can find Faris here: http://www.twitter.com/faris. Don’t forget to read his book “Paid Attention”.1. Strategy newsletter: http://www.markpollard.net/email-newsletter/2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard4. Join 5,000+ strategists: http://www.sweathead.coNew book "Strategy Is Your Words" out soon.
What research is useful research? How can we deal with bias? What’s a good way to take notes? What are common pitfalls in research interviews? Does intuition matter? And more. http://www.instagram.com/markpollard
JP Hanson is CEO of strategy consultancy Rouser where he works with executives to improve their marketing. He also contributes to Marketing Week. In this chat, we discuss what makes someone commercially minded, the CMO's struggle for credibility, and how JP approaches his writing.You can find JP here https://twitter.com/rouserjp and Rouser here https://rouser.se/For more strategy talk:1. Strategy newsletter: http://www.markpollard.net/email-newsletter/2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard4. Join 5,000+ strategists: http://www.sweathead.coNew book "Strategy Is Your Words" out soon.
loading
Comments 
loading
Download from Google Play
Download from App Store