DiscoverSweathead, A Strategy Podcast2025 Trends And The Problem With Trend Reports - Lee Ci En and Amy Daroukakis
2025 Trends And The Problem With Trend Reports - Lee Ci En and Amy Daroukakis

2025 Trends And The Problem With Trend Reports - Lee Ci En and Amy Daroukakis

Update: 2025-02-03
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Lee Ci En and Amy Daroukakis have been collecting trend reports in a Google for years now. You've probably fiended for access :)


The thing is, trends can be useful but a lot of trend reports are not.


In this episode, we discuss:


- 7 trends they think we need to pay attention to,
- What's wrong with the trend report industry,
- And the projects both are involved with.


Amy Daroukakis, Founder, Culture Concierge


https://www.linkedin.com/in/amydaroukakis/




Lee Ci En, Media Strategist at Publicis Groupe


https://www.linkedin.com/in/lee-ci-en/




Strategy ebooks and training:


http://www.sweathead.com




Mark Pollard


http://www.instagram.com/markpollard

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2025 Trends And The Problem With Trend Reports - Lee Ci En and Amy Daroukakis

2025 Trends And The Problem With Trend Reports - Lee Ci En and Amy Daroukakis

Mark Pollard