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Your Lifestyle Business

Author: Jo Barnes

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If you want to build a lifestyle business you can run from anywhere in the world whether that be your kitchen table or a beach in Fiji, you're in the right place! Host Jo Barnes is on a mission to arm action takers like you with the knowledge, tools, strategies & inspiration to do just that! Join Jo & guests to explore the world of living life by your own design.
73 Episodes
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Welcome to part 2 of my 3 part email marketing series. Last week I walked you through the 6 Steps to Building a High Converting Email Funnel. Today we're looking at how to create a lead magnet people can't help but sign up too! I'm going to demonstrate six different types of lead generation offer, how you create each one and then where and how to upload to make it easily available to your brand new subscriber! Here's what we're covering; 1. How to create an eBook or PDF 2. How to record and upload an audio course 3. How to create a mini video course 4. The benefits of creating and scheduling an email course and some best practices 5. How to add some fun to your list building with quizzes 6. How to create and deliver attractive and relevant contests The good news is that all of the above are far easier to put together these days, so listen in to today's podcast and get your list builder in place today! Full post & show notes at - https://yourlifestylebusiness.com/ep73 Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
You may wonder in the instant messaging, social media world we live in now, whether building an email list is still worth it. The resounding answer is YES! As fabulous as social media is, building an email list means building a database of very targeted subscribers. Anyone who’s willing to trade an email address for your information is someone who’s very interested in what you have to offer. It doesn’t get much more targeted than that. In todays podcast I’m walking you through the 6 Steps to Build an Email List of Subscribers who Love to Hear From You! In fact this is Part 1 of what will ultimately be a 3 part podcast series. In todays episode I walk you through the 6 steps to getting your email funnel setup; How to create an attractive lead generation offer including all the different types of lead magnet you could offer and how to start building your list without a lead magnet. Which email provider should you sign up for? I’ve been through quite a few and recently did a quite intensive costing exercise for my own business. Here’s my conclusion. The 5 golden rules of creating a high converting landing page and the tools to help you do that, (plus a throwback to the days of building landing pages on Kompozer). Why your thank you page is the second most important page in your lead generating funnel and what should be on it. Your first follow up email. What it should achieve and some do’s and don’ts. Nurturing your audience. The most important thing to always remember when creating all content including follow up emails. In Parts 2 & 3, we’ll look at how to create a lead magnet and how to nurture your audience and keep them engaged in your content. So without further ado, let’s make it happen! Full post & show notes at - https://yourlifestylebusiness.com/ep72/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
Wouldn’t it be awesome if on any given day you could choose to work from anywhere? Your favourite coffee shop, your kitchen table in your PJ’s, a beautiful beach.  Well, that’s why we start lifestyle businesses. So we have that kind of choice.  This week I decided to head down to my local beautiful beach here in Phuket for the day & record today’s podcast! I felt recording on the beach would highlight the benefits of what I’m talking about nicely!  The podcast is an audio summary highlighting the main 8 steps to building your own online lifestyle business as detailed extensively in my step by step post here - How to Start a Life Changing Online Lifestyle Business.  I highly recommend once you’ve listened to the podcast & made a note of each of the steps you read through the main post & download my free guide (see full show notes here). Here's what I cover in the podcast; Step 1 - Choose & Define Your Niche Step 2 - Get Clear on Your Life & Business Goals Step 3 - Plan for Profit Step 4 - Identify Your Target Market Step 5 - Create Your Brand & Message Step 6 - Build Your Audience Step 7 - Develop Your Business Model Step 8 - Diversify & Grow Full post & show notes at - https://yourlifestylebusiness.com/ep71/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
This was such an energetic chat with Paul Holman founder of Duchy Digital Publishing.  Paul contacted me a few weeks ago and asked if he could publish my free ebook ‘6 Ways to Build a Business You Can Run From Anywhere in the World’ on kindle as an experiment. Always fascinated to learn new things I was curious about the process and so as soon as the book went live I jumped on a live with Paul to find out what he did to get the book published. Unfortunately I was a few days late and so missed advertising the 5 ‘free’ days you get to encourage people to leave reviews, so watch the interview then watch this space as we update and republish the book to get the launch / promo stages right. I have also published an in depth post all about ‘How to Easily Self Publish and Sell Kindle Books on Amazon KDP  This is a lifestyle business model you could get up and running in a weekend and the best part, you don’t even have to write the book! Full post & show notes at - https://yourlifestylebusiness.com/ep70/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
If you’re looking to build a small side income and would love to sell physical products without any upfront investment todays episode is for you! The lovely Caroline Jones of Playful Pixel Designs kindly jumped on an FB live with me to talk through how she set up her Zazzle business. Zazzle is a print on demand site meaning you create your designs and images, upload to various ‘blank’ products on the site and just like that the products are branded with your design! Products like cards, buttons, bags, shoes, mugs, face masks, aprons, you name it, they have it! Listen in as we talk about; Setting up a totally free account! You don’t pay a penny until you start selling. The types of products available and how to get started even if you’re not a designer Setting up collections and following the trends to encourage sales How you make money from the platform The pros and cons of print on demand and Zazzle in particular You have to love a business model you can start with literally no upfront costs whatsoever! Give it a try! I’m certainly going to. :) Full post & show notes at - https://yourlifestylebusiness.com/ep69/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
Wouldn’t it be awesome if there was a way to create almost instant authority & credibility to our brand. A way to help us stand out from the crowd, get noticed and create opportunities we might not otherwise have! Well, I’m happy to say there is. It involves a little up front work but according to todays guest it doesn’t have to be hard, it doesn’t have to take longer than a few days and once it’s live & published you can use it as your business card and extended marketing tool! Sandra Spence and her business partner Sigrid de Kaste wrote the book ‘Build a Book to Build a Business’ to teach business owners how to create instant authority by publishing a book that showcases you as the expert in your niche. Full post & show notes at - https://yourlifestylebusiness.com/ep68/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
Cambodia is one of my favorite places in the world. I was especially excited therefore to interview the awesome Roaming Rebels who at the time of interview were locked down in Cambodia due to the Covid 19 outbreak! Barbara & Louis (aka Roaming Rebels) decided to pack up their lives in South Africa, reinvent themselves at age 50 and go traveling around the world on motorbikes! Louis is the motorbike guy, for Barbara its been a new and interesting experience! Along the way they’ve built a fabulously engaging Instagram account with almost 6000 followers already (they only set out last October) and hundreds of comments per post and do weekly travel videos on their YouTube channel. I managed to catch up with them in the hotel they were staying in and find out; What they were doing pre travel What inspired them to make such a huge life change How they found themselves re-grouting an entire swimming pool while locked down How they’ve managed to create such an engaging Instagram following What equipment they use to video their adventures Where to next! And loads more An upbeat, inspiring, engaging interview with a beautiful couple living the dream! Full post & show notes at - https://yourlifestylebusiness.com/ep67/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
Renee Hassel - like tassle - dine, is the creator and founder of shareyourpassion.com.au an Australian based business built to help thought leaders & experts find their voice and core message and turn it into powerful visual models & online content. What I loved about todays chat apart from Renees infectious enthusiasm is how she was able to deliver her messages in easy to remember acronyms and visual steps, and that’s exactly what she teaches brands to do! Full post & show notes at - https://yourlifestylebusiness.com/ep66/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
In 2015 my husband & I started selling on Amazon. Within 12 months we'd grossed 1.2 million dollars with one product! It blew our minds. We continued to grow our business over the following years topping $3 million (per year) with net profits in the region of 15 - 18%, until we sold it in early 2020. That little business set us up for a good many years and taught me, in particular, the power of a loyal audience and a strong trusted brand (i.e, Amazon) When we started in 2015, we invited members of my community to watch over our shoulders as we built the business. Two such members were Dan Worthington and his Mum Sue, who after 3 years growing their Amazon brand started traveling the world full time in 2018. You can find Dan and track his adventures @wanderingworthy on Instagram. In Feb this year, they came out to Phuket, Thailand for my wedding, and as Covid struck decided to stay here for a while. In today's podcast episode Dan & I got together in the garden of a villa they were renting here to go through the process of starting and growing a successful brand on Amazon. Please excuse the Cicadas in the background - Tropical Life! :) I have added this podcast to my step by step mammoth Amazon guide on my blog which you can read and follow along here - https://yourlifestylebusiness.com/amazon-fba/ I hope it helps! Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
If you’d love to feel more confident building your business, more productive during your week, understand how to create an automated funnel that makes money while you’re doing important jobs and work from home so you can spend more time with your loved ones (phew, that’s a lot). Then todays episode is for you!!! Pam is a total badass! Her brand and business is for female warriors who would love to build a business from home so they can be there for their teens. As a specialist in education and working with teens, Pam brings years of experience into helping women the world over create businesses and family lives they love. Full post & show notes at - https://yourlifestylebusiness.com/ep64/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
I loved this interview with Julie! (I know, I know, I love them all). But I particularly love interviews that inspire me to action. I have been meaning to start my book for a long long long time now, but for whatever reason it just gets pushed to the bottom of the pile. But after this interview I immediately set about completing my outline and have set myself a deadline for getting the book done! As both a published fiction and non fiction author Julie knows a thing or two about the process and today you’ll learn; The differences between writing a fiction vs a non fiction How to get into a daily writing habit The benefits of publishing ‘independently’ as opposed to traditional publishing routes or self publishing (which is very similar to Indy publishing) How to get your book into stores and libraries as a self publisher How to get started writing your legacy! An enlightening and informative chat which I’m sure will spur you into action! Full post & show notes at - https://yourlifestylebusiness.com/ep63/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
I started a little commerce store last year as a bit of an experiment and along the way hired the lovely Helen Lindop to organize all my email campaigns. She did a fab job and is the founder of her own email marketing agency helping clients the world over organize and manage their email clients, platforms, and campaigns. I asked Helen to jump on a call with me to have a chat about email marketing in 2020. Particularly taking into consideration social media and instant messaging that seem far more prevalent than email these days. During our far-reaching conversation Helen & I discussed; How she started her own agency and some of the struggles she had to get off the ground What it was about email marketing that particularly caught her eye Why email marketing is not dead and why it's still such an important part of your marketing strategy Why email marketing is harder and what you need to consider to ensure it’s effective in 2020 and beyond How to get started building an email list How to create engagement from the get-go How to re-engage your list after a period of absence Some key points to know about GDPR The best email clients online today Full post & show notes at - https://yourlifestylebusiness.com/ep62/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
I recently did a 10 Day FB Live challenge. The goal being to get my head around how lives work, the best software to use, ideal length, how to engage an audience etc. I’m not going to lie, I was nervous! I haven’t done a webinar in years, I’m used to editing mistakes out of my videos and I don’t know what it is, but anytime we actually have to show our face in a video makes the whole thing far more nerve wracking! (Is that a girl thing?) Anyway, it went really well. I found I really enjoyed doing lives, even more so than recording and editing videos. It’s a fast, easy and super convenient way of creating valuable content. I loved it so much that it has now become an ongoing and very regular part of my content strategy moving forward. Todays episode was actually Day 10 of my FB Live challenge and I walk through the 16 lessons I learned during the 10 days. Full post & show notes at - https://yourlifestylebusiness.com/ep61/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
There isn’t any one magic secret that leads to all success in business, but there are a few big ones which if you get right will have an exponential affect on your efforts. This is one of those ‘big ones’. What I mean by platform is the place from which you will build your audience. Where you’ll post the bulk of your content, create the most engagement, showcase your expertise and become known for what your business does. The challenge is that when we start out, we measure our beginnings with other people’s journeys and those people may have been building their business for decades! We tell ourselves that we need to be everywhere to be seen and the feeling is exacerbated by experts telling us we need to be everywhere to be seen, when those very experts started in one place & grew from there. The truth is when we’re just getting started we don’t have the time or the money to be everywhere (although there are some hacks we can adopt to help us seem as if we’re everywhere). In todays episode I’m giving concrete examples of some of the most successful names & brands in the online business space today who started with just one single platform, built a huge audience and grew from there. #startwithone! Full post & show notes at - https://yourlifestylebusiness.com/ep60/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
Who doesn’t love the thought of speeding through your tasks and ticking off your to do’s with that gleam of satisfaction you feel as you mark each job - DONE! Truth be told, I sometimes add a task to my to do after I’ve done it just to cross it off!!! (Come on, I know you do too!) In todays episode I’m talking with systems superstar Pip Meecham, founder of http://projectbox.com.au/, an Australian based company helping businesses the world over organize their processes to become more streamlined and productive. In this upbeat, energetic chat Pip introduces us to fab piece of kit which is like Asana, Trello, Slack & Wunderlist all rolled into one! Plus she gives some amazing tips on how to organize your day to quiet simply get more done! I hope it helps! :) Full post & show notes at - https://yourlifestylebusiness.com/ep59/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
When I first started online back in 2010, FB pages were all the rage. In fact I made my first 6 figures off the back of becoming an expert on how to launch and grow your FB Business Page. These days it’s all about groups! FB want more close and personal relationships and so are propelling groups to the forefront of their platform along with their chat apps. So how do we grow a group? It’s a question that’s been plaguing me for a while, as my group while over 1000 members is growing too slowly! So here are some of the strategies I’m going to be putting in place over the coming weeks and months to grow my group. Hope they help! Full post & show notes at - https://yourlifestylebusiness.com/ep58 Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
Imagine flying into a country you’ve never visited before for a friends wedding and then getting locked down there for over 4 months! This is exactly what’s happened to my good buddy Dan & his folks. They flew over to Phuket for my wedding at the end of February and as I write this mid June they’re still here! Unfortunately Covid hit the world within a week of our wedding and shortly after airports, land and sea ports all closed locking the Worthingtons firmly in situe! But that’s ok because they are full time travelers anyway. In fact following the wedding they were due to head off to the US for the summer. So how does Dan, aged 29, originally from Wigan in the UK fund his lifestyle of international full time travel? That’s what todays episode is going to tell us! Listen in to find out how Dan built a business which funds his lifestyle and what his plans are from here! Full post & show notes at - https://yourlifestylebusiness.com/ep57/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
Do you ever get stuck wondering what content you should create to resonate with your audience? Even when you know your niche super well it can be challenging to constantly think up new and engaging content ideas. The trick is to get inside the mind of your target audience and find out what they’re thinking. Luckily for us clever tech people create social networks, websites & platforms trying to figure out how to do this and we get to tag along and use their apps and programs to help us do the same! In todays episode I’m walking you through 10 ways to find fabulous content ideas your audience will love. Full post & show notes at - https://yourlifestylebusiness.com/ep56/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
I loved this chat with Leanne! Leanne is the founder of marketingleap.net, an Australian based Digital Marketing Agency offering everything from social media marketing, ads, content marketing and training & coaching. Everything a small business needs to grow its profile on the web. She didn’t start off with all these services though. In fact Leanne learned as she went and I love her story of staying one step in front of her clients at all times, immersing herself in what she needed to learn to offer the best service allowing her to grow. Check out todays episode, particularly if you’re concerned you’re not qualified enough to do what you want to do! Full post & show notes at - https://yourlifestylebusiness.com/ep55/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
I must admit I have a love hate relationship with content. I so want to create lots of valuable information and share other awesome content I find online, but it’s also so easy to get completely overwhelmed with the sheer amount of stuff you could share that you end up sharing nothing! That’s why today I decided to break down the content strategy that I recently started using to part the trees and give me some clarity on my most valuable and important topics I want to share. I hope this helps! Full post & show notes at - https://yourlifestylebusiness.com/easy-to-follow-content-strategy/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
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