Messenger Mastermind

You know what your customers’ least crowded inbox right now is? Their mailbox. In this week’s episode, Jeremy, Ben, and Mark break down how CVG has built their Direct Mail program to over 6-Figures+ in attributed revenue. Acquisition costs are getting harder as CAC have spiked and Facebook ads are getting harder. As a great retargeting channel it’s a must have addition to your Owned channels to continue to drive your retention efforts. Dive into the basics of how to send automations and campaigns in direct mail.

In this week’s episode, Jeremy talks to the co-founder of Hush Blankets, Aaron Spivak. Just coming off a successful exit, Aaron could tell us a lot about developing products with lasting potential and investing in the brand’s community. But today he and Jeremy also talk about the value of building (and scaling) a good team and why that is an essential component of a brand’s good growth. There are lots of decisions to make in hiring - when to do it, whether to take on freelancers or grow a team internally, and how to use generalists and specialists well as you grow. Listen ahead for great insight into how scaling a team can go hand-in-hand with scaling your business. Join our Weekly newsletterLeave a review Subscribe to our YouTube Channel

In this week’s episode Jeremy sits down with Christopher Maroney-Pettit, Co-Founder of the Email & SMS Marketing Agency Ecom Growers to talk about why simple always wins in email and SMS design. On the back-end it can be complicated, and Chris walks us through his strategies for capturing customer data and segmenting it, but in terms of design less is always more. Branded emails can be content heavy, but conversion should be to the point.  In the second half of the segment, Jeremy and Chris speculate on the future of marketing channels and possible scenarios for Web 3 and NFTs to upend the DTC experience. Join our Weekly newsletterLeave a review

Whether you founded your business on a hero product, or a collection of items geared toward a specific demographic, there are lots of good reasons why you might need or want to expand your inventory. New products can keep your existing customer base happy, and can also bring in new sources of revenue. Jeremy and Mark sit down to outline the 4 major points to consider when growing your product offering: deciding what to sell based on your existing audience, how to do research and testing before a major launch, rules to follow for launch and initial marketing, and how to anticipate the changes this will bring to your business. With this guide as your resource, you’ll be able to develop your inventory in a way that makes sense for your brand and growth.  Leave a review Join our Weekly newsletter Subscribe to our YouTube Channel

Unlike traditional channels, brand recognition won’t get you anywhere with TikTok - users need to connect with your content immediately, and they need to be motivated to get off of the platform and onto your site. Tim Keen talks with Jeremy about his extensive experience helping brands mold their content to make this happen: how to find the right influencers, how to budget this into your ad-spend, what to focus on, a crash course in whitelisting, and the things never to forget. For an earlier case study in TikTok check out our episode with the guys from Popl: https://podcasts.apple.com/us/podcast/ep-77-turning-tik-tok-virality-into-profits-jason-nick/id1437452282?i=1000487771308 Join our Weekly newsletter Leave a review Subscribe to our YouTube Channel

In this week’s episode, Jeremy talks with Christian Hoppe, co-founder of Vienna based Forwrd Agency about the incredible potential that Youtube has an alternative advertising channel to Facebook. This is partly because targeting can be much more refined with Youtube, and because it is possible to generate direct response actions much more successfully with the natural way that Youtube functions. Jeremy and Christian discuss how to fit Youtube into a more traditional DTC marketing framework, production and creative that Christian has seen have the most success at his agency, and the various methods he uses to quantify performance. Join our Weekly newsletterLeave a reviewSubscribe to our YouTube Channel

Today on Messenger Mastermind we talk all things Conversion Rate Optimization with Will Laurenson, CRO guru and host of the Customers Who Click podcast. With the changes to IOS and Facebook of last year, our Shopify sites have to do a lot of the work in keeping customers in the funnel once they’ve landed on your page. And you have a lot more control of that than you might think. Will shares his wisdom on how to detect pain-points in your customer’s experience of your site, his tech stack for analysing customer behavior, his guidelines for determining what you should prioritize testing for your brand, and how to fix problems once your tests have given you a picture of what is happening. This is a nuts and bolts episode with practical take-home information.  Join our Weekly newsletter Leave a review Subscribe to our YouTube Channel

How do you successfully grow a business where every item is $1, no paid ad spend, and an astounding amount of new SKUs launches every year. Jean Baik, the founder of Shop Miss A, has turned her beauty brand into an eCom success story and will expand from 15 to 40 brick and mortar stores by the end of 2022. In this episode, Jean shares with Jeremy how Shop Miss A is able to launch so many products every year, how she has been able to use influencer marketing to launch her brand, and some truly ingenious approaches to SMS marketing. Listen ahead for this and many other amazing tidbits from a brand that does everything in-house and constantly innovates in the beauty space. Join our Weekly newsletter Leave a review Subscribe to our YouTube Channel

In this week’s episode, Jeremy interviews Afif Ghannoum the founder and CEO of Biohm health, a leading DTC probiotic company. Jeremy and Afif discuss in detail some of the most unique aspects to Biohm’s business framework: their successful ambassador/influencer marketing program, their licensing relationships with other larger supplement and health oriented companies, and their incredibly detailed customer quiz that drives 3x the conversions of regular site visitors. Afif is an innovative thinker and this is a great episode to hear if you have questions about choosing channels wisely, what to leverage and when, and how the world of licensing works. Join our Weekly newsletter Leave a review Subscribe to our YouTube Channel

Jason Wong is an entrepreneur and an eCommerce wunderkind, who started Doe Lashes with $500 and now runs his brand incubator, Pughaus, and an eCommerce training platform that helps people rapidly scale their own businesses. In this week’s episode Jason came on to the show to give us a glimpse into the unique approach he attributes his success - his commitment to break every decision into testable components. This allows his businesses to embrace change faster than their competitors. Whether the product is false lashes, hard seltzer, or coloring books, Jason believes it has to solve a problem. And whether the business is a product, service, or SaaS, he believes it needs to be constantly testing, adjusting, and creating new iterations of itself to grow. Listen ahead for a truly insightful episode.  Join our Weekly newsletter Leave a review Subscribe to our YouTube Channel

In this week’s episode, Jeremy, Mark and Ben sit down to talk about their predictions for 2022, After two years of unheard-of growth in the ecommerce industry, SMS, email, and paid social are facing major reconfigurations. The team doesn’t agree on the specifics of every prediction but they all see a lot more content creation coming, a narrowing opportunity for SMS marketing, a behemoth untapped channel looming on the horizon, and a mobile app renaissance. Listen ahead and become part of the debate in our comments. This episode is presented in partnership with Postscript. To learn more about the team visit Messengermastermind.co To subscribe to our newsletter click https://bit.ly/2SY2MLy

Caraway Home launched its cookware brand online in 2019, and within a year it had scaled 2000% to become one of the fastest growing DTC brands of 2020. In this week’s episode, Jeremy sits down with - Josh Knopman, Caraway’s director of Growth and Digital Product. Through their interview we learn that this scaling started pre-launch with an old-school PR campaign, and built a robust channel strategy to make sure their channels had the flexibility needed to scale almost immediately, vigorous AB testing to maximise each channel’s bandwidth, and an incrementality testing framework to identify where their wins came from. And how does someone juggle being the director of growth and digital product at the same time, anyway? This might be the key to Caraway’s success. Listen ahead for insight and inspiration. To learn more about the team visit Messengermastermind.co To subscribe to our newsletter click https://bit.ly/2SY2MLy

In this week’s episode, Jeremy, Mark, and Ben start strategizing for 2022 by revealing their tactics for launching Q1 with a massive New Years promotion push. You’ve just come off of holiday, customers have cash in their pockets, resolutions for the New Year, and CPM’s are way down. Not only that, but the way your post-holiday sale performs will give you valuable information to inform the rest of your year’s planning. Mark and Ben share their recipe for structuring the perfect sale, and Jeremy shares his insights into the various ways you can build your brand’s community at this moment. This episode is presented in partnership with Postscript. To learn more about the team visit Messengermastermind.co To subscribe to our newsletter click https://bit.ly/2SY2MLy

In this episode we welcome Wassim Dakik from Postscript back for another chat about SMS. You’ve gotten through Black Friday and your contact list is the healthiest it's ever been! So how do you deploy it between now and your last ship-by date for Christmas, and what about after the holidays die down? Wassim has many actionable tactics for engaging with your customers from now to well past January, from directly communicating shipping expectations to guidance on the best ways to segment your list pre- and post- holiday. This episode is presented in partnership with Postscript.  To learn more about the team visit Messengermastermind.co To subscribe to our newsletter click https://messengermastermind.us4.list-manage.com/subscribe?u=3c2c6ee435b7d48422e678d09&id=a74c95b603

In this week’s episode, Jeremy talks to Elizabeth Grojean, the founder of Baloo Living about how she launched her business and grew it from Amazon to a fully self-sufficient DTC brand on Shopify. Through a savvy use of PR and knowing her brand identity very early in the process, Elizabeth used affiliate marketing to make huge profits at Baloo Living. What might have been beginner's luck has grown into a deep knowledge of the space, and by the end of the episode you will have a clearer understanding of the differences between paid advertising, influencer marketing, and affiliates, and will know which one is right for you. This episode is presented in partnership with Postscript. To learn more about the team visit Messengermastermind.co To subscribe to our newsletter click https://messengermastermind.us4.list-manage.com/subscribe?u=3c2c6ee435b7d48422e678d09&id=a74c95b603  

It’s almost Thanksgiving! The Messenger Mastermind Team knows you are at your busiest right now, so they’ve recorded a short and sweet episode with the most essential reminders for you. Think of it as a pre-storm safety checklist, except these are tips to help you achieve the most in sales and and customer retention during BCFM and the following days. Get out your notepad, jot down our advice, and get ready for the holiday season. This episode is sponsored by PostScript.io

On this week’s episode, Jeremy talks with Brett Swensen, marketing director at Kizik shoes about last-minute content strategy to get you through the holiday season and into the next year. 2021 has seen Kizik grow their marketing strategy outside of its original niche demographic, and with new audiences on new platforms. Whether we are talking about connected TV or how to market a boomer product to Gen Z on TikTok, Brett believes that content should be platform specific, and that being human and telling your story is always the best way to connect with your audience and to turn them into repeat customers. This episode is presented in partnership with Postscript. To learn more about the team visit Messengermastermind.co To subscribe to our newsletter click https://bit.ly/2SY2MLy

In this episode Jeremy jumps right into a fast-paced interview with Nik Sharma the consultant behind successful DTC brands like Caraway, Cadence, and Haus, to talk about what he’s predicting for Holiday 2021 and January 2022. Listen for how to make the most of your channels now and through the end of the year, great tips for tying your first and zero party data back into your communications, and something we’ve been talking about a lot recently, how marketing starts with the customer, not the product. That’s not all! Nik dishes on his former job as a social media manager for Pitbull, and gives a quick lesson on old-school retail terms that will help you in your DTC business. This episode is presented in partnership with Postscript. To learn more about the team visit Messengermastermind.co To subscribe to our newsletter click https://bit.ly/2SY2MLy

In this week’s episode, Jeremy interviews Ben Acott, the founder of Magnetic Labs (the holding company for Ben’s successful investments like Drink Monday and Manscaped) about what it takes to make DTC brands with highly effective subscription program. Ben takes this knowledge and penchant for grouping things together far, detailing how product bundling and brand partnerships can reduce costs,boost sales and retention this holiday season. He also spreads the message of how gift culture, and really valuing and investing into each customer is the best way to ensure a good base - making a case for avoiding cheap acquisitions and instead focusing on “sticky subscribers” and repeat buyers. This episode is presented in partnership with Postscript. To learn more about the team visit Messengermastermind.co To subscribe to our newsletter click https://bit.ly/2SY2MLy

This week, Jeremy talks with Eli Weiss, head of CX (Customer Experience) at Olipop, perhaps today’s hottest CPG startup. The massive buzz and repeat sales setting Olipop apart is a lot about how Eli and his team have designed the customer journey at Olipop. Customer service can seem like a footnote in sales and marketing, but CX is about amplifying the voice of the customer to parts of your business who can make a difference and make sure to retain them. Listen ahead to hear where to look for valuable feedback from customers, innovative ways to drive your responses right back into your marketing plan, and the way that adding friction to your funnel can actually turn your customers into your biggest evangelists. This episode is sponsored by Postscript.