DiscoverFloor Academy - Helping flooring, tile and stone contractors own an asset
Floor Academy - Helping flooring, tile and stone contractors own an asset
Claim Ownership

Floor Academy - Helping flooring, tile and stone contractors own an asset

Author: Kyle Hedin - Speaker, Mastermind Facilitator, Writer, Content Creator, Business Therapist, and Contractor

Subscribed: 40Played: 1,672
Share

Description

Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.

Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.

The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners by answering the question how do i market my small business.

260 Episodes
Reverse
Send us a Text Message.I hear stories from retail store owners all the time on how potential subs come in and ask if they are hiring and then the follow up is how much do you pay. This is a horrible approach in my opinion as you are your own business and need to be telling them what you expect. Besides the pay portion though, what about asking what struggles they have with their current subs or what their most common callback complaints are? Can you find a unique niche to solve for the retail...
Send us a Text Message.Where do you even begin starting a business? Many of us just end up out on our own after we learn the skillset thinking that’s all we need. It’s not the case and business knowledge is not the first thing we often seek. This is a major problem for small business owners in general but is easily fixable.Paul Wilke, is the owner of Masterpiece Floors in Corona, CA. With years of experience under his belt as a sand and finish craftsman, as well as, being an owner/operator as...
Send us a Text Message.We have all seen the jack of all trades guys, or the guy that offer carpet, hardwood, tile, sheet goods, etc. How about the guys and gals that are doing residential one week and commercial the next. Sure it can all be done but each thing is technically a different model and they all require knowing the ins and outs of each so that you can properly run your business as efficiently as possible. If they are being run as one in the same, it can lead to cash flow problems, s...
Send us a Text Message.In most cases the sales persons handles the sales of a project. What happens if the installer can upsell a design floor while working on the project? What about the occasional neighbor asking for a bid? Can the installer cash in and get a small commission for their efforts on top of their labor pay? I say yes, and think we need to look at how manage our businesses differently.Jerry Levinson, former owner of Carpets of Arizona and now business coach, disagrees with my ab...
Send us a Text Message.The economy ebbs and flows which means our businesses do as well. Some are better at planning ahead than others. For those that may be struggling to find work right now with an economy with rampant inflation and the lower income levels and middle class starting to feel the squeeze, we need to get creative to find clients. It’s not the same as it was just 3 years ago where as long as you had a phone number and a pulse you could land a project. How do you find a way to se...
Send us a Text Message.Where do you actually make money? I used to think it was in the field. That was where I did the work that produced the revenue for the company. Therefore you make your money in the field. I learned that was a lie. Revenue is produced in the field but made behind the desk. When you truly know your numbers and study your business to know your costs, then you can create efficiencies to earn more and keep more. Weston Zimmerman, a former landscaper/hardscaper and now CEO of...
Send us a Text Message.Where do you find employees? How do you recruit? How do you retain them? All great questions that are consistently asked. Most of the time we are finding guys and gals from current employees, online posts, or the fact that the neighbor kid needs some work. This works to a point but it doesn’t help us grow a mainstream presence or grow a larger reach for our industry.Jim Tsigos of Tsigos Construction in Delran, NJ has been in construction for 24 years. No stranger to hir...
Send us a Text Message.Traditionally in the trades, boys will follow in their father’s footsteps and pick up the family business. This is a timeless tale. Only in modern society has it begun to change where kids run off with their own ideas of what they want to become and accomplish. It’s not so bad overall, but how can we create the next generation of flooring professionals while still giving freedom of choice?Dennis DiCarlo has built up a strong retail business and is now looking to expand ...
Send us a Text Message.Starting a business is rough. Just because you know how to do something does not mean you know how to sell it. From there is only gets more complicated as you have to learn how to market yourself, what to charge, how to manage a schedule, and so much more. Everyone is told there is no money in construction unless you go out on your own and yet no one is telling you how to do it. Natalie Hall, owns and operates Artistry in Tile in Hudson, WI. From the age of 12 she ...
Send us a Text Message.What’s the difference between being a painter, welder, plumber, framer, flooring installer, tile setter, or stone mason? What’s the difference between the country you live in compared to others around the world? Do you really think that your individual location, clientele opportunities, education opportunities and other conditions have that big of an effect on what you can accomplish? Tom Cockerill is the co-owner of Cockerill & Co with his wife Sarah. They own and ...
Send us a Text Message.How much is too much? The pricing debate is proposed again. What should you be charging to complete your projects? Ken Ballin made a post about a bid for a $2500 backsplash and part of Facebook lost their minds. Listen in as we discuss why it is priced the way it is and how you need to price your work.Support the Show.
Send us a Text Message.How do you deal with pushy clients? How do you handle them controlling the project, materials, schedule, etc? Are you not the professional? What happens when trust is lost or not established? Sometimes you just have to fire your client and there is nothing wrong with that. Contracts have natural breaking points in them for a reason and it is ok to use them.Sarah Thelen came up as a finish carpenter before moving into doing remodels under her company S. Thelen Constructi...
Send us a Text Message.I can’t trust anyone to do it as well as me. No one does it how I train them to do it. If I’m not there, they take shortcuts. No one will ever take as much pride in the company as I do. These are all complaints I see consistently from contractors who are struggling to grow their business and find a way to not only add additional crews but not be stuck in the field consistently.Matt Garcia is the owner of Craftsman Hardwood Flooring in San Angelo, TX. Over the last 24 mo...
Send us a Text Message.As a leader it can be hard to relate to your team at times. Whether it be because of interests, age gaps, maturity levels, or personality, it is something we need to learn to overcome. A team is only as good as their leader and if the leader is unable to find a way to connect, motivate, encourage, and build up their team, there isn’t going to much of a team for very long.Alison Mullins is the author of “The Art of Selling: We Make Order Makers, Not Order Takers” & t...
Send us a Text Message.Do you have competition locally or do you have trusted partners? What about nationally? Internationally? Are you utilizing your relationship building skills to get to know your product reps? Distributor employees? How are you growing your network to better empower your business?Join Daniel and Jose Gonzalez of Preferred Flooring and Paul Stuart of Go Careera and myself as The Huddle and Floor Academy collide in this team up episode. We discuss the power of networking, h...
Send us a Text Message.With over 3 billion dollars of failures annually in the flooring industry alone, the flooring tile and stone industry could stand a face lift. From the image of contractors and the level of respect they get, to the technical skills they display, and how their companies are run. The bar is easily stepped over these days by just showing up on time and doing what you say you will do, when you say you will do it. This doesn’t even yet include doing it right, sadly. Not a go...
Send us a Text Message.Taking yourself to the next level on social media is no easy task. There are any number of ways to grow your audience from paying for followers to interacting with those around you, or even just putting your posts up and letting it grow organically. The views really come when people that want to see your content interact with it more often.Shawna Bouchard is a Sr. Marketing Specialist for GoBoard at JohnsManville, we will be discussing the challenge growing your audienc...
Send us a Text Message.I can’t find reliable help. How do I write a job description to attract people? How are you all finding employees? Everyone keeps quitting on me. What kind of SOPs do you all have in place? These questions and statements are some that I consistently see week after week in online flooring groups. One of the biggest issues small companies face are exactly these. Attracting and retaining good team members is a constant struggle even for the largest businesses, but there ar...
Send us a Text Message.It's one of the largest hurdles in small business. How do you build past yourself? How do you get that second crew up and running and trust them when you can't be there? Where do you find them? What needs to be in place to hold them accountable?Kara Allen is part owner of Spiegel's Flooring in Sandy Lake, PA since 2020, alongside her husband, Jason, who is the lead installer. While Kara runs the showroom, is the designer and project manager, Jason is out doing the...
Send us a Text Message.The internet will have you believe that if you hustle hard enough that you can accomplish anything. You can build a great business, you can have multiple successful side hustles, and plenty of time for your family as well. This attitude is super toxic and leads to a mindset that stops you from actually growing. If you work 16 hours a day or even 20 hours a day, then you can get 80 to 100 hours in a five day week. I'll even give you 7 days because you are a hustler, so t...
loading
Comments (1)

Fred Zurfluh

so, I'm an apprentice in Missouri, thr problem that I've run into is journeymen that think I'm out to take their jobs. I buy a tool or 2 a week and every Friday I ask hey what do I need to pick up or what should I get, and for thr longest time I was told oh don't worry your fine. I'd ask a question and would be told don't worry you don't need to know that yet. when I'd ask a question

Jan 30th
Reply