Utilizing Drip Campaigns - Chris Frate - Pasquale Floors
Description
How many times do you follow up with a potential client before you move on? What kind of follow up system do you have? Does any of it involve education? Did you know that the average buying cycle for flooring is 6 to 12 months? How are you staying in front of your prospects so they will use you when they are finally ready?
Chris Frate, owner of Pasquale Floors in Cleveland, OH, has grown his business to have multiple crews offering sand and finish services. Started in 2001, its been a journey to get the system and processes in place that allow Chris to now focus on the business instead of the sanding and finishing. Wanting to develop a better way to close leads and stay in front of clients Chris went looking into drip campaigns to have an automated way to educate his prospects as well as stay top of mind with them.
Listen in to this week’s episode of the Floor Academy Podcast as Chris and I discuss what a drip campaign is, how to set one up, and some ideas to get you started on your own.
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