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The Marketing Guide

The Marketing Guide

Author: Laura O'Mahony

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The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.


From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.


With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.


If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.


Website: www.lauraomahony.com 

Instagram: instagram.com/lauraomahonydotcom/

154 Episodes
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If you’ve ever felt stuck, overwhelmed, or ready to quit then this episode is the permission slip you didn’t know you needed. We’re breaking down the real reason consistency feels so hard… and the surprising shifts that make it easier than you think. Inside, I uncover: ✨ What consistency actually is (it’s not what you’ve been told) ✨ Why it matters more than motivation ✨ How to link your consistency to goals that truly move the needle ✨ The mindset shift that will finally stop the al...
In this episode of The Marketing Guide, Laura breaks down how to use storytelling to create more connection, engagement, and impact on social media. It’s an easy-to-listen, practical deep dive into why stories work, and how to use them in your marketing without overthinking it. Here’s what we cover: What storytelling really means for social mediaWhy stories cut through the noise (and outperform “tips” content)The simple elements every good story needsHow to tell stories across platforms lik...
In this episode of The Marketing Guide, Laura O’Mahony breaks down one of the most important, and often confusing, decisions business owners face: knowing when to pivot. If your business feels stuck, misaligned, or in need of a new direction, this episode will help you understand what a pivot really is and why it can become one of the most powerful tools in your growth. You’ll learn the different types of pivots businesses make, the key signs that it might be time for a change, and how to app...
Black Friday and Cyber Monday can feel overwhelming, especially for small business owners juggling marketing, sales, and day-to-day operations. In this episode, Laura breaks down simple, stress-free ways to prepare for the biggest shopping weekend of the year. From setting intentional goals to warming up your audience and planning your content, these tips will help you show up confidently and create offers that feel good for both you and your customers. If you want a calm, clear approach to B...
In this episode, Laura shares how having a simple morning routine can completely change the way you show up each day. If you often feel like you’re chasing your tail or running from one thing to the next, this one’s for you. You’ll learn how to set yourself up for a calm, focused, and productive day, starting the night before. Laura breaks down her personal morning routine step-by-step, explains the science behind small habits like making your bed and getting morning sunlight, and share...
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