#153: The Storytelling Shift: How to Make Social Media Actually Work for You
Update: 2025-12-01
Description
In this episode of The Marketing Guide, Laura breaks down how to use storytelling to create more connection, engagement, and impact on social media.
It’s an easy-to-listen, practical deep dive into why stories work, and how to use them in your marketing without overthinking it.
Here’s what we cover:
- What storytelling really means for social media
- Why stories cut through the noise (and outperform “tips” content)
- The simple elements every good story needs
- How to tell stories across platforms like Instagram, TikTok, LinkedIn & more
- Seven story types that work for every business (motivating, selling, connecting, explaining & more)
- Real examples of brands using storytelling brilliantly
- How to start using stories even if you feel like you “don’t have any”
Perfect for:
Small business owners, creators, and anyone who wants their content to feel more human, memorable, and meaningful.
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