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Blue Square SEO & Digital Marketing

Blue Square SEO & Digital Marketing

Author: Paul Birkett

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Blue Square SEO & Digital Marketing is here to help businesses with their online marketing. We will be providing hints, tips and advice on all things digital marketing and help you and your business get more customers, clients, patients or sell more products.

We will be covering such internet marketing topics as:
- SEO (Search Engine Optimisation)
- Local SEO (Getting your business into Google Maps 3 Pack)
- Reputation Management & Marketing (how to build a 5 star online reputation)
- Social Media
- PPC (Pay Per Click) Advertising
- Video Marketing with YouTube
- Plus much much more.
18 Episodes
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Welcome to episode 18 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about email marketing tips, and why and how they are more important than you think. Email marketing can easily be overlooked with most businesses concentrating on social media marketing. Who uses email these days? More people than you think. In fact, THREE times as many people use email than Twitter and Facebook combined. So, as a business owner you would be pretty foolish to ignore it. As the saying goes, the MONEY IS IN THE LIST! Listen to this email marketing tips podcast to discover why you should be developing you own list of potential customers, clients or patients. Get Your FREE Digital Marketing Magazine Blue Square Management have created a free monthly digital marketing magazine that aims to help small businesses get more customers, clients, or patients, increase sales and help grow their business. It provides useful hints and tips on all online marketing topics, including: SEO Pay Per Click Advertising Social Media Marketing Review and Reputation Management Video Marketing Web Design And much more To get this free digital marketing magazine sent to your email inbox each month, just go to www.bluesquaremanagement.com and subscribe. Contact us Digital Marketing Agency Blue Square Management 9 Grange Rd, Orpington BR6 8ED Tel: 01689 602248 https://bluesquaremanagement.com/ Opening Hours Mon : 0900 - 1700 Tues: 0900 - 1700 Wed: 0900 - 1700 Thurs: 0900 - 1700 Fri: 0900 - 1700 Sat: CLOSED Sun: CLOSED Blue Square Management : Digital Marketing Agency
Welcome to episode 17 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about local SEO tips and why business listings and directories matter as part of your local search engine optimisation strategy. The most popular trends in digital marketing today are social media and content marketing. This is understandable as content marketing is the “white hat” SEO strategy that Google loves. While social media marketing takes advantage of the ongoing fascination of the masses for Facebook, Twitter, YouTube, etc. However, you should not forget about rudimentary marketing techniques, such as the use of local online listings and directories. We are talking about Yelp, Yell.com, Yahoo Local etc. This is especially true if you are a local business or have a brick and mortar shop or store. Listen to our latest digital marketing podcast to learn more. Need Help Getting Your Business Found? Do you want to get more customers, clients or patients? We can help get your business found when people are searching for the products or services you provide by improving your Google rankings with local SEO services. Contact Blue Square Management, a Kent digital marketing agency, to learn more. Blue Square Management 9 Grange Rd, Orpington BR6 8ED Tel : +44(0)1689 602248 https://bluesquaremanagement.com/ Opening Hours Monday 09:00–17:00 Tuesday 09:00–17:00 Wednesday 09:00–17:00 Thursday 09:00–17:00 Friday 09:00–17:00 Saturday Closed Sunday Closed
Welcome to episode 16 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about review and reputation management tips and when you should remove negative reviews. There are plenty of good reasons why your business should be listed on review sites. Most importantly, it is the customer reviews on these review sites that makes them so important. However, review sites can hurt your business as well as make it thrive. Positive reviews can do wonders for your business, as review websites are considered more credible than any form of advertising. But negative reviews can have a disastrous consequence to your bottom line. The complaint can be serious enough to significantly derail your business. In this podcast you will learn whether or not you should remove negative reviews. Would you like help getting your customers, clients, or patients to give your business online reviews? We have an online review and reputation tool that can help. If you would like to learn more, please contact Blue Square Management by visiting our website www.bluesquaremanagement.com or calling us on +44(0)1689 602 248. Review & Reputation Management Agency : https://bluesquaremanagement.com/online-reputation-management/ Blue Square Management 9 Grange Rd, Orpington BR6 8ED Tel : +44(0)1689 602248 https://bluesquaremanagement.com/ Opening Hours Monday 09:00–17:00 Tuesday 09:00–17:00 Wednesday 09:00–17:00 Thursday 09:00–17:00 Friday 09:00–17:00 Saturday Closed Sunday Closed
Welcome to episode 15 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about content marketing tips and how to write amazing blog content for your business. You have probably heard the phrase that ‘Content is King’.  Google loves fresh, quality content.    Content Marketing is an amazing strategy to find and engage with loyal customers, clients, or patients. It is only increasing in popularity because 90% of customers prefer to learn about a brand through content rather than ads.    Simply knowing that you need great content is one thing – creating relevant and high quality content is another!    Content marketing is simply a new name for a very old concept. By publishing interesting and engaging content for your website visitors, which converts a percentage of them into regular visitors while at the same time, attracting new ones too.  The ultimate purpose of content marketing is to get your visitors to do something that you want them to do. Such as, sign up for your newsletter, visit your brick and mortar shop or store, or buy your products & services.   But that begs the question: what is ‘interesting’ content?  A lot of people get it all wrong when it comes to blog content.  Too much self-promotion is the fastest way to get a visitor to click the back button. So, what should you feature instead? In this digital marketing podcast you will discover a content marketing strategy and digital marketing tips that help you create great content. Do you want more customers, clients, patients or sell more products? Do you want to improve your rankings in the search engines to achieve this? If you answer 'yes' to either of these questions, then book a FREE strategy consultation session today. Blue Square Management 9 Grange Rd, Orpington BR6 8ED Tel : +44(0)1689 602248 https://bluesquaremanagement.com/ Opening Hours Monday 09:00–17:00 Tuesday 09:00–17:00 Wednesday 09:00–17:00 Thursday 09:00–17:00 Friday 09:00–17:00 Saturday Closed Sunday Closed
Welcome to episode 14 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about SEO Strategies for 2021 that will help improve your search engine rankings and get you more leads, customers, clients, patients, sell more products and grow your business. 2021 is quickly approaching and businesses everywhere are hoping this will be the best year yet! Saying that, any year is going to better than 2020! Today every business’ online strategy needs to include a good helping of SEO or search engine optimization, to help gain exposure and bring in new traffic and customers from the web. What is an SEO strategy? An SEO strategy (also known as 'search engine optimization strategy' or 'SEO approach') is all about planning and implanting those SEO strategies to help improve your search engine rankings. If you are not sure what is SEO, check the link out to learn more. To learn more about SEO strategies and tips for 2021, to help you improve your search engine rankings for your website, listen to the SEO Strategy 2021 podcast! Do you want more customers, clients, patients or sell more products? Do you want to improve your rankings in the search engines to achieve this? If you answer 'yes' to either of these questions, then book a FREE strategy consultation session today. Blue Square Management 9 Grange Rd, Orpington BR6 8ED Tel : +44(0)1689 602248 https://bluesquaremanagement.com/ Opening Hours Monday 09:00–17:00 Tuesday 09:00–17:00 Wednesday 09:00–17:00 Thursday 09:00–17:00 Friday 09:00–17:00 Saturday Closed Sunday Closed
Welcome to episode 13 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about outsourcing digital marketing and why businesses should outsource their online marketing services. Marketing your business online is an incredibly powerful way to increase your visibility and attract more new customers, clients or patients. The cost of online marketing is relatively low compared to other types of marketing, such as newspaper, magazine, radio or even TV ads. With digital marketing, you can create more impactful and engaging campaigns with people who are actually looking for your products or services. Seeing as most of us now find companies we want to buy from on the web, it stands to reason that this should be the logical place to spread the word when promoting your own business. The question then, is not whether to market yourself online but how to go about it. Here, you have two main options: Option 1 : managing your own online marketing and doing everything in-house, or  Option 2 : outsourcing the process to a digital marketing consultant or online marketing agency, who can take care of it for you. To learn more about outsourcing your digital marketing listen to the podcast. Blue Square Management 9 Grange Rd, Orpington BR6 8ED Tel : 01689 602248 https://bluesquaremanagement.com/ Opening Hours Monday 09:00–17:00 Tuesday 09:00–17:00 Wednesday 09:00–17:00 Thursday 09:00–17:00 Friday 09:00–17:00 Saturday Closed Sunday Closed Blue Square Management - Digital Marketing Agency London
Welcome to episode 12 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about customer retention and 10 tips and hacks on how to keep your customers, clients or patient loyal to your business. As a business owner, you are most probably trying hard to get more new customers, clients or patients for your business. You may be doing this through online marketing, whether that be SEO (Search Engine Optimization), pay per click advertising (such as Google Ads, Facebook advertising etc) or social media marketing. Or you may even be doing offline marketing, such as newspaper, magazine, radio or TV ads, going to networking events. This is no doubt costing you money and hopefully is working.  BUT ... you already have many opportunities at your finger tips. If you have a website you're focusing all of your energy on getting new people to visit it, then you are likely missing out on a lot of potential business from your current customers, clients or patients. It is much easier to get someone to buy from you who has already done business with you in the past. So that's actually the smartest place to focus your efforts on.  Press play and discover 10 tips on how to keep your customers, clients or patient loyal to your business. Digital Marketing Agency London Blue Square Management 9 Grange Rd, Orpington BR6 8ED Tel : 01689 602248 https://bluesquaremanagement.com/ Opening Hours Monday 09:00–17:00 Tuesday 09:00–17:00 Wednesday 09:00–17:00 Thursday 09:00–17:00 Friday 09:00–17:00 Saturday Closed Sunday Closed
Welcome to episode 11 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about 10 ways to get more customer, client or patient reviews online. Your business is online. You have a website, you have claimed your free Google My Business listing, You are even using social media now for your business.  But do you really need to worry about online reviews from your customers, clients or patients?  The simple answer is YES! We all do it. Whether we are buying a new TV, washing machine, booking a holiday, going to a new restaurant, hiring a local business, such as a plumber, we look for reviews. Let me ask you a simple question. If you had severe neck pain and were looking for a local chiropractor, you would probably use you smartphone, tablet or PC and search for 'chiropractor near me'. 3 local chiropractors would showup in Google Maps (assuming you are using Google). One has no star review, one has a number of 5 star reviews and the third has a number of 3 star reviews. How are you going to contact first? Probably like most people, the chiropractor with the 5 star reviews. This just shows how powerful and important online customer reviews are. One caveat - make sure they are GENUINE reviews and not fake. Never, ever add fake reviews. If found out, your business will not be trusted. So, in this short digital marketing podcast, you will learn 10 ways on how to encourage your customers, clients or patients to leave your business online reviews. Are you struggling to get customer, client or patient reviews? If you are finding it difficult or just don't have the time to get reviews from your customers, clients or patients, our review and online reputation management service can help. Contact us to learn more. Find Us online Digital Marketing Agency Blue Square Management 9 Grange Rd, Orpington BR6 8ED Tel: 01689 602248 https://bluesquaremanagement.com/ Opening Hours Mon : 0900 - 1700 Tues: 0900 - 1700 Wed: 0900 - 1700 Thurs: 0900 - 1700 Fri: 0900 - 1700 Sat: CLOSED Sun: CLOSED
Episode 10 : Web Design Tips and Tricks To More Customers, Clients and Patients Welcome to episode 10 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about 10 web design tips for small business to get more customers, clients or patients in 2021 and beyond. For many businesses, your website is there to get attract and get more customers, clients or patients. A good website, therefore, should inform the viewer about your business and what services and/or products you offer. In this podcast, I will discuss 10 website design tips that will help your business get more customers. These include: Funnelling Minimal Design Contrast The Colour Red Social Media Integration Provide Value Lead Capture Use Pop-ups Beautify Your Website Split Test You can find out more about ideas to attract customers on our blog by clicking the link. Contact us Digital Marketing Agency Blue Square Management 9 Grange Rd, Orpington BR6 8ED Tel: 01689 602248 https://bluesquaremanagement.com/ Opening Hours Mon : 0900 - 1700 Tues: 0900 - 1700 Wed: 0900 - 1700 Thurs: 0900 - 1700 Fri: 0900 - 1700 Sat: CLOSED Sun: CLOSED
Welcome to episode 9 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about email marketing tips, concentrating on newsletter marketing for businesses. If you’re not marketing your small business with newsletters, then you really should consider it. It is an opportunity to build your customer base. Tell them about your business, offer tips and advice, promote the services and/or products you provide, as well as promote any sales or events you may be having. In this podcast, I will discuss 4 tips to consider that will help you get your newsletter marketing off the ground. These include: Statistics Who do you email? Add useful content What not to do Contact us Digital Marketing Agency Blue Square Management 9 Grange Rd, Orpington BR6 8ED Tel: 01689 602248 https://bluesquaremanagement.com/ Opening Hours: Mon : 0900 - 1700 Tues: 0900 - 1700 Wed: 0900 - 1700 Thurs: 0900 - 1700 Fri: 0900 - 1700 Sat: CLOSED Sun: CLOSED
Welcome to episode 8 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about how to be successful on Twitter for business in 2021. As a business owner, you may be thinking how can Twitter help my business? Social media marketing has proven itself as an effective digital marketing strategy for both large and small businesses. In this podcast, I will discuss 5 tips on how to use Twitter to market your business. These include: Connect with your customers, clients or patients Brand awareness Build Relationships Informational marketing Immediate feedback Twitter and social media is not going away. Embrace the potential of social media marketing and make it part of your online digital marketing strategy to help get more customers, increase sales and grow your business.  Contact us Digital Marketing Agency Blue Square Management 9 Grange Rd, Orpington BR6 8ED Tel: 01689 602248 https://bluesquaremanagement.com/ Opening Hours Mon : 0900 - 1700 Tues: 0900 - 1700 Wed: 0900 - 1700 Thurs: 0900 - 1700 Fri: 0900 - 1700 Sat: CLOSED Sun: CLOSED
As confusing as local SEO may be, many small business owners, just like you, are often led to believe that they can conduct their local marketing SEO the same way as the national brands.  What works for national brands will not work for your local small business trying to beat your local competition. In this podcast, I’m going to be talking about Local SEO for Small Businesses and 10 Local SEO Myths in 2020/21. Need Help Getting Customers For Your Local Business? If you are struggling to get local customers or not ranking in Google Maps or Google My Business contact us today to learn more about our local SEO services and how we can help you. Blue Square Management 9 Grange Rd, Orpington BR6 8ED Tel: 01689 602248 https://bluesquaremanagement.com/ Opening Hours Mon : 0900 - 1700 Tues: 0900 - 1700 Wed: 0900 - 1700 Thurs: 0900 - 1700 Fri: 0900 - 1700 Sat: CLOSED Sun: CLOSED
5 Killer YouTube Marketing Strategies For Success in 2021 As a small business owner there are a lot of different ways to market your business. But one of the best marketing strategies that has a high ROI is YouTube marketing. Video is hot and only getting hotter and you need to be doing to ensure you are connecting with your current and potential customers, clients or patients. In this YouTube marketing podcast I will be going through 5 YouTube marketing strategies for businesses that will help get you more customers, clients or patients. YouTube Marketing Agency Blue Square Management 9 Grange Rd, Orpington BR6 8ED Tel: 01689 602248 https://bluesquaremanagement.com/ Opening Hours Mon : 0900 - 1700 Tues: 0900 - 1700 Wed: 0900 - 1700 Thurs: 0900 - 1700 Fri: 0900 - 1700 Sat: CLOSED Sun: CLOSED Blue Square Management is a Kent digital marketing agency providing SEO services, web design, PPC Management, Review & Reputation Management and Video Production and Marketing services.
You could have a great following on Facebook for your business but struggle to turns those followers and fans in customers, clients or patients. In this podcast episode from Blue Square SEO & Digital Marketing, you will learn How To Turn Facebook Followers into Customers. In the podcast I will go through 5 strategies that you should consider to help turn those followers and fans into paying customers, clients or patients. Digital Marketing Agency Bromley Blue Square Management 9 Grange Rd, Orpington BR6 8ED Tel: 01689 602248 https://bluesquaremanagement.com/ Opening Hours Mon : 0900 - 1700 Tues: 0900 - 1700 Wed: 0900 - 1700 Thurs: 0900 - 1700 Fri: 0900 - 1700 Sat: CLOSED Sun: CLOSED You can find us here : https://www.google.com/maps?cid=14601470471782996433
In this episode I give 7 LinkedIn tips for businesses.  Make Valuable Connections Build Your Authority by Showcasing Your Knowledge Get Endorsements on LinkedIn Get Recommended and Build Authority Host an Event and Keep People Up to Date Use Sponsored Updates Reach Out and Make the Personal Connection Blue Square Management is a Kent digital marketing agency, helping local businesses get more customers, increase sales and grow their businesses. Blue Square Management 9 Grange Rd, Orpington BR6 8ED Tel: 01689 602248 https://bluesquaremanagement.com/ Opening Hours Mon : 0900 - 1700 Tues: 0900 - 1700 Wed: 0900 - 1700 Thurs: 0900 - 1700 Fri: 0900 - 1700 Sat: CLOSED Sun: CLOSED
In this episode is all about a beginners guide to Google My Business and how all local businesses should be using it to attract customers. Whether you offer local services, such as plumbers, accountants, landscape gardeners, etc, or you have a local shop, you MUST add your business to Google. It's FREE. Adding your business to Google My Business, also known as GMB, is a vital part of local SEO and getting your business found when your potential customers, clients or patients are searching for the products and/or local services you provide. Blue Square Management is a digital marketing agency in Kent, helping local businesses get more customers, increase sales and grow their businesses. Blue Square Management 9 Grange Rd, Orpington BR6 8ED Tel: 01689 602248 https://bluesquaremanagement.com/ Opening Hours Mon : 0900 - 1700 Tues: 0900 - 1700 Wed: 0900 - 1700 Thurs: 0900 - 1700 Fri: 0900 - 1700 Sat: CLOSED Sun: CLOSED
In this podcast episode you will discover if your business website is costing you customers, sales and money! We will talk about: Does your website have clear Call To Actions (CTA's) Poor web design layout Is your web site outdated No Social Media links Your website is not mobile friendly Web Design Agency Kent Blue Square Management 9 Grange Rd Orpington BR6 8ED Tel: 01689 602248 https://bluesquaremanagement.com/ Opening Hours Mon : 0900 - 1700 Tues: 0900 - 1700 Wed: 0900 - 1700 Thurs: 0900 - 1700 Fri: 0900 - 1700 Sat: CLOSED Sun: CLOSED 51.373326, 0.076021 You Can Find Us on the Web: Blue Square Management : Hotfrog Blue Square Management : Yell.com Blue Square Management : Bromley Pages
Learn How To Protect Your Businesses' Online Brand and Reputation In this SEO and Digital Marketing podcast episode, we will be talking about tips on how to protect your business online reputation. We will talk about Set Up Profiles on Social Media Build Links Online Reviews Google My Business Please subscribe to get further tips, hints and advice on how to promote and market you business with internet marketing. Blue Square Management 9 Grange Rd Orpington BR6 8ED Tel: 01689 602248 https://bluesquaremanagement.com/ Opening Hours Mon : 0900 - 1700 Tues: 0900 - 1700 Wed: 0900 - 1700 Thurs: 0900 - 1700 Fri: 0900 - 1700 Sat: CLOSED Sun: CLOSED 51.373326, 0.076021
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