Welcome to episode 19 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about pay-per click marketing strategies and 7 PPC Marketing Tips For Beginners To Safe You Money in 2021.

Attracting visitors to your website takes time and a great strategy. This is especially holds true when you are using SEO, also known as search engine optimization. What a lot of small business owners are finding to be quicker and just as effective are pay-per-click advertising. The biggest of which is Google Ads. Then you have other platforms that include Bing, Facebook, Instagram, LinkedIn and Twitter. By implementing PPC marketing ads into your digital marketing campaign, you can target specific people at certain times of the day right away. With SEO, you have to wait months before you get a chance to achieve a ranking that will allow your site to be found by your potential customers, clients or patients. 

PPC marketing can be highly effective for small businesses, especially those that have shops or stores, since they can target local audiences. Just keep in mind that SEO is part of building a successful PPC campaign. While you are creating your ppc strategy, make sure not to make these seven common beginner mistakes, otherwise you could find that you are spending your budget on wasted clicks!

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