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Genius Marketing Solutions for Wedding Professionals

Genius Marketing Solutions for Wedding Professionals

Author: Kristina Stubblefield

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The Genius Marketing Solutions for Wedding Professionals Podcast will provide tools, tips and marketing solutions that help wedding professionals scale their businesses. The word scale can mean different things to different people. Maybe you want to scale your business and increase your revenue. Perhaps you want to scale your business to bring on a virtual assistant (VA) or maybe a full time employee. You may possibly want to scale your business to provide a better work life balance. During my podcast episodes, I want to focus on actionable steps, actionable tips, actionable tricks... and you are probably getting the point. I want you to be able to take action using the information that I share with you each week; as well as my incredible guests that are going to be joining on the podcast and sharing their knowledge and wisdom. My hope is that you will walk away with information you can implement immediately to make an impact on your business. I invite you to become a listener of the Genius Marketing Solutions for Wedding Professionals podcast where I will share years of knowledge gained through education, training, life and business experiences, and implementation of successful strategies. Each week, I promise you will hear bite size, digestible episodes that contain information to help you reach your business goals.
15 Episodes
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Your Backup Plan

Your Backup Plan

2021-05-0430:56

In this episode, Kristina talks about a recent technology failure incident that could have been catastrophic for business had she not had the proper back-up plans in place.Almost everything we do revolves around digital or smart technology. Do you have a plan in place should your technology fail you? Listen to this episode to hear about the plans to have in place and the technologies our team uses to save us time and resources should our devices fail us.We’ve established that technology can increase revenue and productivity… but what if it fails one day? Do you have a back-up plan in place to make this potential incident just an inconvenience and not a crisis situation? Kristina shares the importance of a back-up plan and how you can go about creating your own.Don’t miss this episode! Kristina is talking about client relationship management softwares, project management softwares, Dropbox, Carbonite backup systems, G-Suite and more… and how all of those cloud based technologies recently saved our business from a potential disaster that only took hours to recover from… not days or weeks!BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND that having a backup plan in place for when, not if, your technology fails will save you valuable time and resources and allow your business to make a speedy recovery when it happens to you.
In this episode, Kristina talks to Josh Suiter of The St. Matthews Chamber of Commerce in Louisville, Kentucky about the importance of consistently networking your business and offers several useful tips on how to go about it.Tune in to this episode to hear networking savant, Josh Suiter with the St. Matthews Chamber of Commerce in Louisville, KY, discuss networking and why you have to stay consistent with it and continue showing up to networking events... Connections lead to conversations and conversations lead to opportunities!Whether networking virtually or in person, you don’t want to miss the great tips offered up in this episode. Kristina sat down with a Chamber of Commerce networking expert to talk about how he kept his Chamber members involved during the pandemic by thinking outside of the box.Listen in to hear how building a network of a core group of people you can call upon will prove to be invaluable for your business and afford you access to opportunities you might not be able to find on your own.BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER that consistent networking will foster relationships and the exchanging of business resources, provide support from those in your industry and get referrals for your business.Join our free, private Facebook Group facebook.com/groups/gmswp where we post weekly teasers, podcast news, additional marketing tips and any of Kristina’s upcoming marketing offerings that can help you scale your business.Visit our website to send us a message or record a voicemail geniusmarketingsolutionspodcast.com and share with us your marketing pain points or any topics you would like to be considered for an upcoming episode.CONNECT WITH OUR GUEST: Josh SuiterWebsite: www.stmatthewschamber.comEmail: JoshS@stmatthewschamber.comFacebook: https://www.facebook.com/StMatthewsChamber
In this episode, Kristina dives into her favorite FREE Google productivity tools to help you increase revenue and add more hours to your day!Stay tuned to hear about all the free Google productivity tools that can save you time and energy and help you maximize your opportunities to scale your business to increase revenue.Listen to Kristina talk about her favorite time saving tools that are FREE to use… yes, FREE! She wants to help you save precious time… and any amount she can help you get back is more time you have to market and grow your business.In this episode, Kristina is talking about the array of Google tools available that are not only FREE to use but sync on all devices making life easier and more user-friendly.BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND the productivity tools that Google offers, how these tools sync on all devices and the abundance of softwares that integrate with these tools… and why using them can give you precious time back to work on your business instead of in it!
In this episode, Kristina talks with Kari Johnson of mypennytracker.com about bookkeeping and financial tracking for small business owners. They discuss how most businesses could make more money if they knew where their finances stood and could focus their energy on the things that generate profit. You will gain many valuable insights and tips with this episode! Kristina talks with Kari Johnson from mypennytracker.com about all things bookkeeping and financial for small business owners.One of the smartest things a small business owner can do is have a cash reserve! Does your business have one? Tune into this episode to understand why it is so important, how to go about creating one, how much you should have in the reserve and much more!Could your business benefit from accurate bookkeeping? Of course it could! In this episode, Kristina talks with Kari Johnson of mypennytracker.com about how paying attention to your finances can give you an advantage… and how accurate bookkeeping and knowing where you stand will help you sleep better at night.BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER how most businesses could make more money if they knew where their finances stood and could focus their energy on the things that generate profit. ABOUT OUR GUEST: Kari Johnson is a small business owner, just like you. She understands the challenge of trying to juggle all the hats you're asked to wear. She has an expert-level knowledge of all areas of small business from her time as an owner AND as a Business Advisor for the Indiana Small Business Development Center, hosted by the SBA. She doesn't just "keep your books." She provides guidance and insight into any areas of your business that you lack training and confidence. She is an all-around business coach, disguised as a bookkeeper...and priced at a bookkeeper level. She specializes in QuickBooks Online and QuickBooks Self-Employed. She currently holds a QuickBooks Online Advanced Certification. Kari works virtually, so she can take clients from anywhere in the country.WEBSITE: www.mypennytracker.comFACEBOOK: https://www.facebook.com/mypennytracker
In this episode, Kristina talks extensively about social media marketing, the benefits of using it to reach the 3.8 billion active users and the first 3 things to consider before you utilize social media to reach your target audience.Don’t miss this episode! Kristina dives into all the benefits of social media marketing and the benefits of utilizing it. From better brand awareness and loyalty to improved SEO rankings and conversion rates to connecting with your customers, this episode is packed full of great information to help you gain knowledge to properly market your products or services.If you have been searching for a proven way to actually generate leads without spending a lot of time or money, you have to listen to this episode! Social Media Marketing is undoubtedly the most effective way to increase sales, online presence and brand loyalty and Kristina tells you all about it in this episode!Could your business benefit from increased brand loyalty, referrals and better conversion rates? Well of course, it would! Tune into this podcast episode to hear all about social media marketing, the benefits of using it to reach the 3.8 billion active users and the first 3 things to consider before you utilize social media to reach your target audience.BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND that if potential customers can't find you, they can’t become your customer… and the most cost-effective & efficient way to help them find you is through social media marketing!ACCESS THE FREE SOCIAL MEDIA MARKETING BOOTCAMP: http://bit.ly/gms-smmoverview 
In this episode, Kristina talks to her friend and Wonder Woman or Jack of All Trades, Christy Smallwood, about being strategic when marketing your business and “thinking it through before you do!”Fasten your seatbelts and hold on for this episode! Kristina chats with Christy Smallwood, a self proclaimed jack of all trades in the digital marketing world, about marketing strategy and thinking it through before you do!Are your marketing efforts creating awareness in the marketplace? Do you desire to be the market share of your industry in your area? Then listen to this episode to hear about actionable steps you can take right away.Do you know who your target audience is? Are you consistent with posting content? Do you have an action plan? Tune in to this episode to hear why it is important to understand that there isn’t just one magic piece to the marketing puzzle.BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND why marketing is not sales and awareness is not referrals and how you can be more strategic when you have a marketing plan in place. Join our free, private Facebook Group facebook.com/groups/gmswp where we post weekly teasers, podcast news, additional marketing tips and any of Kristina’s upcoming marketing offerings that can help you scale your business.Visit our website to send us a message or record a voicemail geniusmarketingsolutionspodcast.com and share with us your marketing pain points or any topics you would like to be considered for an upcoming episode.Connect with the host:Kristina Stubblefield - www.kristinastubblefield.com social media @kristinastubblefield  About Our Guest: Christy Smallwood is the CEO & Chief Strategic Guide of Eagle Eye Strategies - a strategy-first business that educates and empowers business leaders to new heights of success. She helps people solve problems strategically to maximize time, effort, and money. Her background includes 20+ years in media, marketing and advertising, consumer behavior, leadership training and design, and executive business coaching.She is also author and speaker of the message of "Being Super - How to be super through turbulent times."Christy’s mission is to break the status quo of small business, bring order to chaos clearing the clutter of stinking thinking, spark the inspiration of big ideas and audacious goals for purpose-driven entrepreneurs and light a fire under their asses to bring it all to life.Website: https://eagleeyestrategies.biz/Instagram: https://www.instagram.com/eagleeyestrategies/YouTube: https://www.youtube.com/channel/UCQN5A5G2-E2bQyhOINY-G1w?view_as=subscriberFacebook: https://www.facebook.com/EagleEyeStrategies1/LinkedIn: https://www.linkedin.com/company/eagle-eye-strategies/
In this episode, Kristina talks about the varied ways customers can communicate with your business and why your communication style may be getting you or costing you clients!How many ways can your clients reach out to you? Besides phone, email & text, you also need to consider that someone may be trying to reach you through social media direct messaging. Are your notifications turned on? Do you even know? YOU MAY BE MISSING OUT ON BUSINESS!Your communication - through all channels - should be a reflection of your business’s personality and branding. Does your current communication style, response time, follow-up, tone and helpfulness reflect that? Response time can get you or cost you clients! If you can’t respond right away, do you have automated systems in place to give potential new clients realistic expectations of when they will hear back from you?BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER why your business’s communication style may be getting you or costing you new customers!Join our free, private Facebook Group facebook.com/groups/gmswp where we post weekly teasers, podcast news, additional marketing tips and any of Kristina’s upcoming marketing offerings that can help you scale your business.Visit our website to send us a message or record a voicemail geniusmarketingsolutionspodcast.com and share with us your marketing pain points or any topics you would like to be considered for an upcoming episode.Connect with the host:Kristina Stubblefield - www.kristinastubblefield.com social media @kristinastubblefield  
In this episode, Kristina talks about the importance of Google My Business and why it is a game changing marketing tool that every business should utilize.Tune in to hear about a FREE game changing marketing tool that you can set up immediately to help make a positive impact on your business. YES! It is THAT important!Listen to this episode to hear Kristina discuss Google My Business listings; setting them up, why they are important, consistent posting, insights & traffic report availability and more!Take note of this episode! Kristina shares her wisdom about a FREE tool that needs to be at the top of your weekly marketing plan... and how if you work it regularly, you will see an increase in how your business shows up in Google searches.BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER why having a Google My Business listing for your business will be a game changer marketing tool that is FREE, easy to implement and gives your business the power to show up in Google searches.Join our free, private Facebook Group facebook.com/groups/gmswp where we post weekly teasers, podcast news, additional marketing tips and any of Kristina’s upcoming marketing offerings that can help you scale your business.Visit our website to send us a message or record a voicemail geniusmarketingsolutionspodcast.com and share with us your marketing pain points or any topics you would like to be considered for an upcoming episode.
In this episode, Kristina talks to Clinical Psychologist, Author and Procrastination Coach, Dr. Christine Li, about becoming the master of your time and emotions by jumping off the procrastination hamster wheel!Would you like to learn four core principles of being productive and mastering your time? Then tune into this episode to hear Kristina discuss this subject in detail with Procrastination Coach, Dr. Christine Li.Lacking focus and feelings of overwhelm can keep us paralyzed from forward momentum. Listen to this episode to understand how we control what has our attention and how a simple mind shift and breaking things down into manageable segments can make all the difference in your productivity.Did you know that becoming more productive is in your power to create? Don’t believe me? Then tune in to this episode to hear how you get to decide what you do with your time; you get to define your own style of productivity; you get to determine what works for you… and how something as simple as consistency will enable you to see enormous rewards and what you’re really made of!BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND why forgiving yourself, pushing past your fears, focusing on your purpose and allowing flow/consistency will allow you to overcome your procrastination tendencies and get you on a productivity cycle where you become the master of your time!Join our free, private Facebook Group facebook.com/groups/gmswp where we post weekly teasers, podcast news, additional marketing tips and any of Kristina’s upcoming marketing offerings that can help you scale your business.Visit our website to send us a message or record a voicemail geniusmarketingsolutionspodcast.com and share with us your marketing pain points or any topics you would like to be considered for an upcoming episode.
In this episode, Kristina talks about websites being the foundation of your company and why you may be losing out on new clientele if you aren’t paying attention to a few fundamental elements about your business’s website.Is your website such a great representation of your business that you are shouting it from the rooftops? If not you are missing out on utilizing the most powerful marketing tool in your toolbox. Tune in to this episode to hear how you may be losing out on new clientele if you aren’t paying attention to a few fundamental elements about your business’s website.Your business is being judged by the look of your website. Is it fresh and clean? Is it updated regularly? Do you have a clear Call To Action? Tune in as Kristina discusses why these elements are important when engaged couples land on your website and make an instantaneous decision on whether or not they want to do business with you.Does  your website offer  “About” information on your home page? Does your site load quickly? What does it look like on a mobile device? Do you have reviews & testimonials? Listen up as Kristina talks about why each of these things are so important.BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER why your website is the foundation of your business and why it should be fresh and clean, updated regularly, have a clear CALL TO ACTION and more!WEBSITE GRADER LINK REFERRED TO IN EPISODE: https://website.grader.comJoin our free, private Facebook Group facebook.com/groups/gmswp where we post weekly teasers, podcast news, additional marketing tips and any of Kristina’s upcoming marketing offerings that can help you scale your business.Visit our website to send us a message or record a voicemail geniusmarketingsolutionspodcast.com and share with us your marketing pain points or any topics you would like to be considered for an upcoming episode.Connect with the host:Kristina Stubblefield - www.kristinastubblefield.com  instagram: @kristinastubblefield_facebook: @kristinastubblefieldpage
In this episode, Kristina talks about your online reputation, what it means, why it is important and how consumers are making decisions about your business based on what they can find out about you in online searches.Consumers are making decisions based on the information available about your business when they do an online search. How does your business rank to your competitors? Tune in to this episode to hear why it is important to keep your online presence up to date.If consumers have to jump through hoops online to find your product or service, they are moving on! Is your business easily found and identifiable? Tune in to hear Kristina talk about why ensuring how your business is found and portrayed online makes an impact on your bottom line.There are 60+ search engines out there! Is your business information consistent and accurate across all of these platforms? Find out how you show up and rank by tuning in to this episode.BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND why building a solid foundation with your online presence will boost your presence, your reputation and help consumers make an informed decision when choosing to do business with you.LINKS REFERRED TO IN EPISODE:Google My Business link to start your business listing: https://business.google.comBusiness listing report link: http://bit.ly/soin-listingreportJoin our free, private Facebook Group facebook.com/groups/gmswp where we post weekly teasers, podcast news, additional marketing tips and any of Kristina’s upcoming marketing offerings that can help you scale your business.Visit our website to send us a message or record a voicemail geniusmarketingsolutionspodcast.com and share with us your marketing pain points or any topics you would like to be considered for an upcoming episode.Connect with the host:Kristina Stubblefield - www.kristinastubblefield.com instagram: @kristinastubblefield_facebook: @kristinastubblefieldpage  
In this episode, Kristina talks with Lead Wedding Planner, Sharon Rumsey of A Perfect Plan Events, about wearing many hats as wedding business owner and how she learned about digital marketing, where to spend her marketing dollars, how to work her leads, the right social media platforms to use… and why she has doubled her fees for planning weddings.Struggling with boundaries when working with your wedding clients? Tune into this episode to hear how wedding planner Sharon Rumsey learned to set them and has increased her revenue and created more work/life balance.Do you work your leads from wedding shows or other sources? Tune in to hear how one wedding planner learned how to streamline that process to make it more manageable and increase her R.O.I.Digital marketing is a puzzle… and some pieces are BIGGER than others. Tune in to hear about the puzzle pieces that are most important and where your time should be allocated as a wedding professional.BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND how to work your leads, where to spend your marketing dollars and how processes and automation can play a HUGE role in your R.O.I.Join our free, private Facebook Group facebook.com/groups/gmswp where we post weekly teasers, podcast news, additional marketing tips and any of Kristina’s upcoming marketing offerings that can help you scale your business.Visit our website to send us a message or record a voicemail geniusmarketingsolutionspodcast.com and share with us your marketing pain points or any topics you would like to be considered for an upcoming episode.Connect with the host:Kristina Stubblefield - www.kristinastubblefield.com instagram: @kristinastubblefield_facebook: @kristinastubblefieldpage
In this episode, Kristina dishes about branding, your brand identity, your brand’s recognition, your brand’s awareness; what all of this is and why it is essential when marketing your business.Branding is a process and requires getting in touch with the heart of your customers and your business. Did you know that shoppers actively buy from brands they know? Tune in to this episode to learn more about branding and how to make your business memorable.Brand identity is the personality of your business! How is your business being portrayed? Is it an accurate reflection of you and your brand? Tune to to hear Kristina discuss why branding leads to awareness and recognition and keeps your business top of mind.Branding is NOT just your logo. It conveys your business’s voice! What is your brand saying to consumers. Tune in to this episode and learn why developing and applying a distinctive feature or set of features to your organization will help consumers associate with your brand… your product or service.BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND why branding and being consistent with your brand is essential when marketing your business.Join our free, private Facebook Group facebook.com/groups/gmswp where we post weekly teasers, podcast news, additional marketing tips and any of Kristina’s upcoming marketing offerings that can help you scale your business.Visit our website to send us a message or record a voicemail geniusmarketingsolutionspodcast.com and share with us your marketing pain points or any topics you would like to be considered for an upcoming episode.Connect with the host:Kristina Stubblefield - www.kristinastubblefield.com instagram: @kristinastubblefield_facebook: @kristinastubblefieldpage
In this episode, Kristina talks about social media page basics that will make a difference when engaged couples are searching for you!Social media is a great avenue for marketing your wedding business! Are you using it in your marketing efforts? Tune in to hear why consistent and updated information is vital for your business’s social media performance.Are your social channels up to date with your business information, products or services? Do you post regularly or have you abandoned your business page? Listen in while Kristina discusses a few social media basics that will make a difference when engaged couples are searching for your business.Did you know that 75-80% of traffic to your social channels comes from mobile devices? And, consumers are making purchasing decisions based on the information available about you and the content you post! Hear all Kristia has to say on this topic by tuning into this episode.BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER why consistent activity and up-to-date information on your social channels is vital for your business’s page performance.Join our free, private Facebook Group facebook.com/groups/gmswp where we post weekly teasers, podcast news, additional marketing tips and any of Kristina’s upcoming marketing offerings that can help you scale your business.Visit our website to send us a message or record a voicemail geniusmarketingsolutionspodcast.com and share with us your marketing pain points or any topics you would like to be considered for an upcoming episode.Connect with the host:Kristina Stubblefield - www.kristinastubblefield.com instagram: @kristinastubblefield_facebook: @kristinastubblefieldpage
The Genius Marketing Solutions for Wedding Professionals Podcast will provide tools, tips and and marketing solutions that help wedding professionals scale their businesses. The word scale can mean different things to different people. Maybe you want to scale your business and increase your revenue. Perhaps you want to scale your business to bring on a virtual assistant (VA) or maybe a full time employee. You may possibly want to scale your business to provide a better work life balance. During my podcast episodes, I want to focus on actionable steps, actionable tips, actionable tricks... and you are probably getting the point. I want you to be able to take action using the information that I share with you each week; as well as my incredible guests that are going to be joining on the podcast and sharing their knowledge and wisdom. My hope is that you will walk away with information you can implement immediately to make an impact on your business.My name is Kristina Stubblefield. I am a marketing strategist with over 15 years of experience using my unique expertise to help wedding professionals. In addition to my marketing background, I am also an IT specialist and previous wedding professional. I have walked the walk and have hands on experience. My husband Josh and I own a digital marketing business that has been servicing small businesses and entrepreneurs for 10 years. I am also a co-host with 2 of my good friends on another podcast called The Ring The Bling and All The Things. We talk about wedding planning tips and all things from engagement to married life!I invite you to become a listener of the Genius Marketing Solutions for Wedding Professionals podcast where I will share years of knowledge gained through education, training, life and business experiences, and implementation of successful strategies. Each week, I promise you will hear bite size, digestible episodes that contain tools, tricks, tips and much more to help you reach your business goals.
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