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Description
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm.
Here, you turn your business into a client-attracting gem and become a high-performing CEO.
About the Host:
Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.
With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.
This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."
"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."
Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.
Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.
To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
318 Episodes
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In this episode of the Diamond Effect podcast, Maggie Perotin, an international business and leadership coach, discusses how business leaders and entrepreneurs can achieve more in less time. She emphasizes the importance of personal growth in three key areas: skill set development, time (focus) management, and emotional capacity. Maggie explains that tasks become more complex as businesses scale, requiring leaders to continuously improve their skills, manage their time effectively, and enhanc...
You'd love to double your business in 6-12 months. Yet, everytime you think about it, you get confused as to where to start.The first thing that comes to your mind is to add.Add more leads. Add new offer.Add people.But what if adding first it not the right step?In today's Maggie's Moment, I offer you a 2-minute crash course on deciding what actually would be the first right step to double your business. Tune in to find out what it is for you.Work with me to double your service business withou...
In this episode, Maggie interviews one of her clients Dan Wowk, a successful mortgage broker, and the owner of Zoom Mortage Brokerage. They delve into Dan's entrepreneurial journey, exploring the stages of his business growth, overcoming challenges, and key learnings from our coaching relationship. Key Moments in the Episode:1. Introduction to the Guest: The episode kicks off with Dan sharing his background, explaining his passion for the industry, and the reasons behind choos...
Who wants their business to stagnate?Not me and I bet you don’t want that either.In today’s Maggie’s Moment, I explain why relying only on client referrals for business growth will not ensure your continuous growth.I also share what you must do to prevent stagnation and stay competitive in your industry.And if you want to ensure your business keeps growing short-term and long-term, I can help you. Book a sales call with me here, https://calendly.com/maggie-s2l/discovery-call, and let's ...
In this episode of the Diamond Effect podcast, international business and leadership coach Maggie Perotin shares strategies for doubling your business and finishing work by 4 pm. She emphasizes the importance of elevating one's CEO mindset, strategic planning, and prioritizing impactful actions. Maggie highlights the role of business owners as leaders and the necessity of personal growth for business success. She discusses effective delegation, outsourcing, and the development of leadership s...
If you're thinking that to grow your sales, your marketing and sales expenses will proportionally increase as well (in which case what's the point?), know that that doesn't have to be the case.in Today's Maggie's Moment, I share with you 3 strategies that can help you double your sales permanently without spending extra money on marketing or advertising.When I work with my client, I help them double their business in ways that allow them to keep growing. The benefits of my coaching compound e...
Successful level setting of expectations with your clients and/ or employees is at the core of creating win-win results for all.It’s a process of ensuring that everyone involved in a relationship has a common understanding of key facts, goals, and objectives of that relationship and their respective responsibilities.Today’s Episode # 156 of the Diamond Effect podcast teaches you how to do it well.If you're ready to double your business without doubling your work, book a sales call with me her...
Summer is here, and you dream about taking some time off from your business, but you're scared of losing income. So you're going back and forth on whether you should go on vacation?If that's you, this Maggie's Moment is for you. Also, check out Episode # 107 - 5 Ways Vacation Helps You Grow Your Service Business to help you take some well-deserved time off.And if you're ready to double your business without adding more work, book a sales call with me here - https://calendly.com/maggie-s2l/dis...
In this episode, I sit down with one of my clients, Gabriele Pizzale, the founder of Pizzale Design Inc., to discuss her inspiring journey from starting a business to achieving 7-figure success. We explore the key components of business growth, the importance of investing in personal development, and the delicate balance between business leadership and personal life. Gabriele shares incredibly valuable insights and practical tips for all entrepreneurs.Episode Highlights:1. Introduction and Bu...
In Today's Maggie's Moment, I talk about 3 Reasons Why the Bigger the Business, the Simpler and Easier It Should Be.1) It's impossible to scale when everything is complicated and custom. Scaling can be done with standardization. To standardize certain aspects of your business, you need to simplify to create processes you and your team can follow. 80/20 is a great rule. 80% streamlined because it's standard and a maximum of 20% special and custom.2) Standardization and streamlining reduce mist...
Summer doesn't have to be a slow season for your service business. And at the same time, you can enjoy nice weather and more time off. In this episode of the Diamond Effect podcast, I talk about how to avoid a catch-22 situation: - where you don't have enough clients to fully enjoy the times you're not working (because you're thinking about not having enough sales);- but then on days when you're working in your business, you wish you were at teh beach with family and friends.Tune in to learn ...
When you don't have a system that allows you to invest focused time into growing your business, you're making the scaling impossible.Lack of focus creates becoming distracted by:Shiny Object Syndrome - there are always more opportunities that seem the WAY to a million dollars than you can handle. You won't be able to say YES to the right ones without the space and time to assess the best ones and strategically make decisions.Fear of Missing Out - when you don't have a Winning Strategy a...
A business cannot scale without processes and systems. In today's episode, I talk about 3 core systems that you'll need to implement in your service business to scale sustainably. And when you do it strategically, those systems will save you time, and money and streamline how you acquire, service, and retain clients. It takes a strategy and planning to know which system to implement first, to define requirements and to choose the right technology. If you're thinking of systemizing anything in...
Needing a quick influx of cash to pay an unexpected bill?Or would you love to make more money this month and consistently going forward?Here are three simple ways you can increase your sales in less than seven days:1) Follow up.Don’t discount the opportunities you’ve created for yourself in the past months. Follow up on them today. It doesn’t matter you got busy or that you were scared and told yourself that people were not interested anymore. Did you know that 80% of sales happen at the...
In this episode, I talk about the critical importance of sales follow-up and how it can significantly impact your business's success. We'll explore three types of follow-ups that every business owner should master:Post-Conversation Follow-Up: Learn why you should follow up after an initial conversation with a potential client who needs time to think about their purchase. Discover the best practices to stay top of mind, without being intrusive.Cold Lead Follow-Up: Understand the techniqu...
A new client saying yes and starting to work with you isn’t the end of selling.It’s just the beginning.Delivering what you promised is where you either confirm they made the right choice hiring you or lose their business along with all the referrals they could have brought. And it can get challenging when you grow fast and get busy with clients.I learned that lesson in one of the companies I used to work for and I'm sharing that story with you in today's Maggie's Moment.To spare my clients su...
How do you lead a sales conversation without feeling like a pushy salesperson? It's about mastering the skills to ask the right questions and guide clients toward informed decisions that are best for them. In today's podcast episode, we go over these techniques, emphasizing the service mindset over the sales pitch. Join me to learn how to turn your conversations into opportunities to help.Important sections: Understanding the True Nature of Selling (00:01:08) Exploring the perception of sales...
You don’t need to hustle, overwork, do it all, and be visible everywhere to grow your business fast. On the contrary, all of those things are slowing you down. Because you end up spending a lot of time and energy throwing spaghetti at random walls, watching it fall, without having a clue why it doesn’t stick. I have been doubling my business since its inception not by hustling or doing it all. In today's Maggie's Moment, I share how I've been able to do it. When you work with m...
This show and episode are dedicated to helping small service-based businesses thrive.Today we're exploring the topic of business continuity and teh way I use it and interpret it for the work I do with my clients. We’ll be discussing essential strategies to ensure your business continues to operate smoothly and is not dependent on:1) One key individual (yourself as the CEO and owner included because you do need vacation)2) One or two large clients3) One contractor, agency, or supplierYour busi...
Even if you’ve run your business for 10 or more years and you think you can’t grow it much more, you can. Especially if your growth has been minimal or non-existent in recent years.You haven’t tried everything yet. There are still more tactics you could apply in a strategic way to grow further and faster. I'm illustrating this in today's Maggie's Moment by sharing my story of when right before I immigrated to Canada, I worked as a sales representative in the fashion industry in Poland. S...
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