Claim OwnershipCollective Intelligence: Marketing Insights & Ideas to Help Brands Thrive
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© 2024 Collective Intelligence: Marketing Insights & Ideas to Help Brands Thrive
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Fresh perspectives on categories, consumers and culture from IPG's global network of marketing experts. For more information, visit Interpublic.com.
29 Episodes
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For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Jarrod Martin, Global CEO of KINESSO, joins CI Conversations host Jen Sain to discuss where KINESSO’s goals align with industry disruptions in retail media and AI, and the recent restructuring to include MatterKind and Reprise in its brand umbrella.For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Tina Allan, Global Chief Data & Intelligence Officer at FCB, Brady Gadberry, SVP, Products, Data & Identity at Acxiom and Kyle Hollaway, SVP, Head of Global Identity Products at Acxiom join CI Conversations host Jen Sain to discuss how using consumer data ethically and strategically can help brands create marketing messaging that cultivates loyal consumers.For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Tina Allan, Global Chief Data & Intelligence Officer at FCB, and Adam Simon, SVP, Managing Director, IPG Media Lab, join CI Conversations host Jen Sain to discuss not only the latest tech innovations hitting the market, but also the digital trends that will drive advertising and marketing into the future. For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Chris Perry, Chair, Weber Shandwick Futures and author of Perspective Agents, joins CI Conversations host Jennifer Sain to discuss The Weber Shandwick Collective’s AI Accelerator , finding clarity in the overwhelming noise surrounding AI and how companies can use that clarity to take action. For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Tate Olinghouse, Chief Revenue Officer at Acxiom, joins CI Conversations host Jen Sain to discuss how brands can strategically leverage Customer Intelligence data to drive their business into the future.For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
1Description: Julie Batliner, president of Carmichael Lynch and Carmichael Lynch Relate, Erica Samadani, executive director of PR for MullenLowe PR and cofounder of Momternships and Val DiFebo, CEO of Deutsch, New York join CI Conversations host Jennifer Sain to discuss three recruitment programs created to facilitate DE&I-friendly hiring in the advertising industry. For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
The Martin Agency’s Allie Ballard, Katie White, and JT Taillon join CI Conversations host Jen Sain to discuss sustainability, climate change and The Martin Agency’s Sustainability Tension Map, an open-source tool designed to understand paint points and the disconnect between intent and action when it comes to going green. Tracking the Sustainability Intention-Action Gap - IPG (interpublic.com)For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Jerlyn O’Donnell, Director, Experience Design at FCB Health New York and Franklin Williams, EVP, Director, Experience Design, AREA 23 join CI Conversations host Jennifer Sain to discuss the plus sides, the down sides, the uncertainties and the myriad possibilities of generative AI. For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Ida Gronblom, Executive Creative Director at FCB New York, Maria Pazos, Group Planning Director at Carmichael Lynch and Sam Chotiner, Executive Strategy Director at McCann join CI Conversations host Jennifer Sain to discuss Super Bowl LVII, where ads embraced the irreverent, funny and fun. For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Rebecca Roussell, Senior Vice President of DE&I Communications at Current Global, Danielle Cornejo Calhoun, Vice President of Inclusive Practices at Weber Shandwick and Freddie Sheffield, Research Executive at Truth Central, McCann World Group's Global Intelligence Unit, join CI Conversations host Jennifer Sain to discuss what it means to challenge our preconceptions of disability.For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Michelle Tang, McCann’s Chief Growth Officer, Brian Hughes, MAGNA’s EVP of Intelligence and Audience Strategy and Chad Stoller, Global Chief Innovation Officer at UM join CI Conversations host Jennifer Sain to discuss how CES 2023 surprised with a focus on tech for practical uses over tech to impress. For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Channing Martin, IPG’s Chief Diversity and Social Impact Officer and Bonnie Smith, SVP and head of ViVi, Jack Morton’s diversity-driven, inclusive marketing practice, join CI Conversations host Jennifer Sain to discuss using DE&I to transform organizational cultures, communities and societies, starting with challenging the way we work together. For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
On the heels of NYC Climate Week 2022, Nadia Tuma-Weldon, EVP, Global Head of Thought Leadership, McCann Worldgroup, Truth Central and Jaclyn Kaminski, VP, Global Director of Sustainability, McCann Worldgroup join CI Conversations host Jennifer Sain to discuss sustainability from both the consumer and brand perspective. For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
In this episode of CI Conversations, we chat with Tom Morton, the global chief strategy officer for R/GA, to find out what is in store for the typical consumer and how brands can respond.For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Carmichael Lynch’s Stacy Janicki, Director of Account Management, Senior Partner, and Carol Haynesworth, Head of Multicultural Strategy and Inclusion, Senior Partner, discuss the future of Diversity, Equity, Inclusion, Belonging and Accessibility (DEIB&A) in our industry, along with the future of ad marketing innovation, which may prioritize product development, along with creativity. For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
MAGNA’s Brian Hughes and Rogers & Cowen PMK’s Lisa Vu talk about the surprising and not-so surprising trends at this year’s Upfronts, where the conversations steered away from tradition and pivoted to an exciting, if still-evolving, future of content and measurement. For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
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