Maximizing Strategic, Ethical Data to Win Consumers

Maximizing Strategic, Ethical Data to Win Consumers

Update: 2024-01-31
Share

Description

Tina Allan, Global Chief Data & Intelligence Officer at FCB, Brady Gadberry, SVP, Products, Data & Identity at Acxiom and Kyle Hollaway, SVP, Head of Global Identity Products at Acxiom join CI Conversations host Jen Sain to discuss how using consumer data ethically and strategically can help brands create marketing messaging that cultivates loyal consumers.

For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.



For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Maximizing Strategic, Ethical Data to Win Consumers

Maximizing Strategic, Ethical Data to Win Consumers

Interpublic Group of Companies (IPG)