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Author: Justin Spaulding

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Justin Spaulding has grown from zero to $100,000,000+ in real estate in less than a decade. And The Justin Spaulding Show is all about sharing that wisdom and advice, from real life experiences, to help other achieve awareness, strategy and tactics around:
-Money
-Personal Finances
-Business
-Real Estate
-Entrepreneurship
-Negotiation
-Sales
-Health
-Mindset
& more!

Justin shares everything from how he has built a real estate empire valued at over $100,000,000; sales changed his life, and strategies to use to have success in whatever it is you want to be successful at in life.

Justin graduated college in 2012 and was an NCAA All-American football player. Throughout college he read over 100 books on real estate, money, finance, and more. He was determined to then implement what he learned.

After graduation he got involved in sales and grew his team to the top of a direct sales company. He saved all of those earnings and bought a couple of four unit apartment buildings. Others wanted to start investing with him.

Today he has over 60 investors who have invested $20,000,000 into his private equity companies and today they own over 700 apartments and multiple commercial health care properties.

Justin plans to grow his real estate holdings to over 50,000 apartments in the coming years.

In March 2020, Justin started a "Prime Painters". They focus on painting his apartments, as well as other residential and commercial painting projects in Southern Wisconsin and Northern Illinois.

Please subscribe to the podcast and checkout his book here: https://justinspaulding.com/products/build-wealth-in-real-estate-book-pre-order.
53 Episodes
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Joel Wallace sits down with actor Cory Jeacoma, known for his work in TV, film, Broadway, and beyond. Cory shares his journey from high school theater kid to professional performer, and the highs and lows that have shaped his career.In this honest and inspiring conversation, Cory opens up about:The early hustle—balancing school, music, and acting to chase the dreamChoosing the grind—sacrificing personal milestones to show up for the stageWhy surrounding yourself with the right people can elevate your journeyHow social media is shifting the casting world, and why he has mixed feelings about itThe importance of doing it for the right reasons—not fame, not money, but pure love of performance“It’s always someone’s first show… and someone’s last.”Cory reminds us that fulfillment in the arts doesn’t come with a paycheck—it comes with passion, consistency, and staying grounded through the chaos. A must-listen for anyone navigating the unpredictable path of the creative industry.
"From $3.9M to $8.5M: The Real Estate Strategy That Builds Generational Wealth"In this episode, Justin teams up with Joel Wallace to unpack powerful real estate investment strategies—no guest, just real talk.Justin breaks down how long-term real estate investing creates massive value over time. From buying undervalued properties and stabilizing them, to running 30-year projections, this episode gives a behind-the-scenes look at how he’s turning a $3.9 million property into an $8.5 million asset.You’ll learn how to: Find the right deals and reposition them for success Use 30-year underwriting to forecast long-term value Pull money out of a deal tax-free through refinancing Reinvest into the next opportunity to build momentum Strategically sell or hold properties for scalability Set yourself up to double your success year after yearJustin shares how his own portfolio has evolved—and how you can apply the same strategies to grow yours.Don’t miss next week’s episode, where he’ll break it all down visually with a whiteboard session to go even deeper into the strategy!Plus: November 4th at 5PM could be your last chance to attend Justin’s VIP Mastermind Dinner. Get access to 35 tools to learn property investing, weekly mentorship calls, and so much more.
While transitioning from professional soccer to real estate investing, Bret Halsey has built an impressive portfolio of over 40 units. This episode is packed with inspiring stories, from playing against Lionel Messi to acquiring properties for $50,000 per door. Bret shares his journey from MLS star to savvy investor, detailing his first real estate purchase, current strategies, and future goals. Listeners will gain valuable insights into house hacking, value-add renovations, and scaling up in real estate. Bret's perseverance through career-threatening injuries in soccer translates to his determined approach in real estate, making this episode a must-listen for aspiring investors and sports enthusiasts alike. Chapters:0:00 Intro: Bret Halsey's soccer career and transition5:18 Leaving professional soccer for real estate9:31 First real estate investments and house hacking15:47 Building a portfolio of 44 apartment units20:35 Strategies for turning around properties quickly26:52 Long-term goals and passion for real estate32:27 Keeping equity vs raising capital tradeoffs37:47 Exploring seller financing opportunities44:55 Overcoming major setbacks in soccer career51:41 Question for next podcast guest
While transitioning from D1 soccer to network marketing, Sara Kolloff built a multi-million dollar sales empire and now drives over $2 million in monthly revenue. This episode is packed with powerful insights on rebounding from setbacks, scaling sales performance, and developing a success mindset. Sara shares her journey of losing 90% of her income overnight and bouncing back stronger, emphasizing the importance of seeking counsel and seizing new opportunities. The siblings discuss the critical role of persistence, vision, and handling rejection in achieving high-level success. They also delve into practical strategies for time management and delegation, crucial for business growth. This conversation is full of actionable advice and inspiring stories of resilience in the face of adversity.
While building a multi-million dollar real estate empire, David Toupin ventured into the paving industry and mastered the art of flying planes. This episode is packed with invaluable lessons on entrepreneurship, from creative deal-making to operational excellence. David shares his journey from mowing lawns at 13 to closing major real estate deals with no money down, offering a masterclass in business growth and personal development. Listeners will gain insights into work ethic, passion-driven success, and the mindset required to close the gap between current reality and ultimate potential. The conversation spans David's diverse ventures, including his ambitious plans to dominate the Texas paving market, providing a roadmap for aspiring entrepreneurs across industries.Chapters: 0:00 David Toupin's Journey: From Landscaping to Real Estate4:53 Aviation Goals: Plane Upgrade8:49 Early Work Experiences in Family Business12:50 Vision and Potential: Expanding Goals17:22 Career Shift: From Dentistry to Real Estate Investment21:50 Proof of Funds Discussion for Large Deals26:00 Preferred Return Explanation: 8% Structure30:36 Learning Property Management: Hands-on Experience35:05 Financial Discipline and Sacrifices39:25 Company Growth and Restructuring44:34 Business Strategy: Focus on Active Clients and Paving Company49:11 Private Equity's Impact on Paving Industry53:19 Cross-Industry Strategies: Airline Tactics in Multifamily Operations57:38 Property Deal Progress Update1:01:20 Moral and Business Alignment1:05:44 Mastermind Program: Weekly Calls1:09:42 Closing the Gap to Personal Potential1:13:46 First Class and Private Flight Experiences1:18:31 Industry Standards and Fresh Perspectives in Business1:22:56 Safety Features of Cirrus Planes1:26:42 Discussion on Landing a Plane Manually
This episode of "Let's Get It" dives deep into the world of high-speed real estate investing. The host shares game-changing strategies for rapid property turnaround, from pre-leasing tactics to standardized renovations. Listeners will discover how to execute deals with lightning speed, maximize operational efficiency, and potentially achieve near-zero vacancy rates. The discussion covers innovative marketing approaches, the financial benefits of accelerated timelines, and how these methods can lead to exponential portfolio growth. This episode is packed with actionable advice for real estate investors looking to supercharge their returns and operate with the efficiency of top entrepreneurs like Jeff Bezos and Elon Musk.Chapters:0:00 Intro: Executing with speed in real estate5:04 Accelerating stabilization and pre-leasing strategies10:09 Aggressive marketing and building momentum15:14 Standardizing finishes for efficiency and sales20:19 Eliminating vacancy and increasing property value25:22 Compressing timelines to recycle capital faster
In this episode, we sit down with Jeff Gardner, co-founder of Bucked Up, a thriving supplement company. Jeff shares his journey from humble beginnings on a farm to building a multimillion-dollar business empire. The conversation explores the origins and growth of Bucked Up, highlighting how Jeff and his brother capitalized on market opportunities to expand their product line. We delve into Jeff's real estate ventures, discussing strategies for maximizing returns and the importance of long-term investments. The episode also covers the significance of quick decision-making in business, balancing entrepreneurship with family life, and the rewarding experiences of coaching youth sports. Packed with insights and personal stories, this episode offers valuable lessons for aspiring entrepreneurs.Chapters: 0:00 Intro: Guest Jeff Gardner of Bucked Up supplements5:16 Transitioning from sales to lead generation business9:07 Discovering deer antler spray opportunity13:32 Developing best-tasting pre-workout supplements19:23 Rapid growth to $300 million in annual sales25:38 Importance of hiring the right team members32:11 Partnering with celebrity athletes like Conor McGregor44:42 Learning from other businesses and industries50:54 Balancing work and family life as an entrepreneur56:35 Coaching daughter's soccer team as fulfilling experience1:04:48 Taking quick action on business opportunities1:10:20 Question on exiting vs holding companies/properties1:13:20 Final question for next podcast guest
In this episode, we sit down with Jeremy Barker, the visionary behind Murphy Door, to explore his remarkable entrepreneurial journey. From launching his first business at 18 to revolutionizing the concept of hidden spaces, Jeremy shares his innovative approaches to manufacturing and real estate investments. He offers a unique perspective on work-life balance, advocating for hard work early in life to enjoy freedom later.Jeremy also unveils his ambitious plans for Murphy Lifestyle, aiming to empower consumers with customizable home furnishings. Packed with insights and advice for aspiring entrepreneurs, this episode is a treasure trove of inspiration and practical wisdom.Chapters:0:00 Intro3:58 Theater Room and Hidden Door Concept7:46 Entrepreneurial Journey13:26 Entrepreneurial Journey and Lessons Learned18:29 Business Challenges and Mistakes24:12 Execution and Goal Setting29:20 Work-life Balance Perspective34:12 Work-Life Balance and Unrealistic Expectations39:03 Business Mindset and Real Estate45:22 Commercial Real Estate Ventures49:33 Real Estate Arbitrage54:19 Real Estate Strategies1:04:17 Overcoming Bankruptcy and Entrepreneurial Insights1:10:12 Teaching Kids Financial Literacy1:15:08 Learning and Understanding Financial Matters1:20:25 Money and Happiness1:25:12 Onshoring Opportunities and Automation1:31:05 Business Vision: Customizing Lifestyle through Local Manufacturing1:36:15 Discussion on Murphy Door1:40:20 Market Insights1:44:36 Travel Mishap and Community Support
In this compelling episode of the "Let's Get It" podcast, host Justin engages in a heartfelt dialogue with his mentor and friend, Brad Kiora. Brad, a former strength and conditioning coach, shares his profound influence on Justin's athletic journey, highlighting the significance of mindset and discipline in achieving success. The conversation takes a poignant turn as Brad recounts his battle with a rare form of cancer, offering insights into maintaining a positive outlook amidst adversity.Listeners will gain valuable lessons on perseverance, the power of daily routines, and the resilience required to navigate life's toughest challenges. This episode is rich with inspiration and practical wisdom, making it a must-listen for anyone seeking motivation and guidance.Chapters:0:00 Intro1:34 First workout experience with Brad6:50 Mindset Discussion16:57 Standardization Challenges in Remodeling22:11 Personal health scare27:24 Funny story about biopsy experience32:14 Urgent medical advice42:55 Emotional experiences with cancer47:26 Personal cancer experiences and survival mindset52:49 Intense cancer treatment journey1:00:07 Daily diet during cancer treatment1:03:13 Memory Loss and Chemo Impact1:07:53 Personal growth and cancer survival1:14:03 Mindset and Resilience1:18:48 Keep Moving Forward1:23:21 Coping with Bad Days1:28:37 High Achiever's Mindset1:33:19 Career Change Aspirations1:39:03 Survivorship and its challenges1:44:31 Personal resilience and mindset during cancer
In this episode of the "Let's Get It" podcast, host Justin Spalding engages with George Diekelman, a rising star in real estate investing. George shares his inspiring journey from owning a few single-family homes to acquiring a 30-unit multifamily property. The discussion highlights his innovative strategies for finding off-market deals, including direct outreach and leveraging platforms like Facebook Marketplace. George delves into the specifics of his first major acquisition, detailing the financial structuring and value-add potential. The conversation also explores property management techniques and the benefits of diversifying into small businesses, such as George's recent venture into a home care agency. This episode is packed with actionable insights and motivational stories for aspiring real estate investors.Chapters:0:00 Intro: Justin introduces guest George Dieman5:04 Finding deals through Facebook Marketplace listings10:16 The importance of understanding your business15:00 Breaking down George's 30-unit townhome deal20:32 Adding in-unit washers and dryers increases retention31:53 The benefits of townhome-style rental units37:15 Justin's aversion to laundry and packing42:56 Small business acquisition as cash flow strategy48:31 George's dream job: college basketball coach
In this episode, we sit down with Jeff Driskel, a former NFL quarterback who has successfully transitioned into the world of business acquisition. Jeff shares his journey from the gridiron to founding Four Pillars Group, a company dedicated to acquiring and operating small businesses.He delves into the nuances of his transition, highlighting the differences between professional sports and entrepreneurship, and the self-education process that fueled his passion for small business investing. Jeff also provides insights into the structure of his deals, including the use of SBA loans and the self-funded search model, while discussing the challenges athletes face when moving into the business realm. This episode is full of valuable lessons on leveraging soft skills, structuring successful business deals, and planning for sustainable growth.Chapters:0:00 Intro: Jeff Driscoll joins the podcast5:35 Starting Four Pillars Group while playing NFL11:47 Challenges of acquiring first small business15:50 Analyzing culture when buying a company20:49 Capital structure for small business acquisitions34:46 Using SBA loans to fund acquisitions41:09 Breakdown of ownership structure in deals47:41 Balancing investor returns and business growth54:09 Outro: Wrapping up and contact information
In this episode, we sit down with Chris Wormley, an accomplished NFL player and savvy real estate investor. Chris shares his journey from playing for the Michigan Wolverines to becoming a seasoned NFL veteran, all while building a robust real estate portfolio. He opens up about his early interest in property management, sparked during college, and how he strategically invested his NFL earnings. The conversation highlights the challenges and rewards of managing 13 apartment units, emphasizing the importance of hands-on involvement and market understanding. Chris and the host explore the benefits of real estate over other investments, discussing high returns and tax advantages. The episode concludes with insights into the mindset needed for success in both sports and business, underscoring the power of self-belief and ambitious goal-setting. This episode is full of valuable lessons and inspiring stories of determination and success.Chapters:0:00 Intro3:13 Academic Challenges and Career Shift6:19 Transition and Team Changes9:23 Real Estate Internship Experience11:22 Spring Break Plans Disrupted14:37 Draft and First Contract18:07 Real Estate Investment Motivation20:26 Future Property Management Plans22:32 Valuing Time Over Material Possessions25:10 Financial Education for Children28:13 Market Differences: Ann Arbor vs. Toledo31:34 Trusting Others in Property Investment35:20 Multifamily Student Housing Investment40:33 Investment Strategy and Equity Growth44:03 Real Estate vs. Other Investments46:25 Real Estate Operations and Profitability51:24 Determination and Real Estate Ambitions56:01 Delusional Belief and Success58:58 Real Estate Regrets1:01:28 Discussion on Cinnamon Rolls
In this episode of the "Let's Get It" podcast, listeners are treated to an engaging discussion with Steve and Luke, the dynamic duo behind Avenue Capital Partners. The conversation navigates through their journey in the luxury real estate sector, highlighting their expertise in high-end renovations and strategic operations. From their beginnings in California's foreclosure market to their current focus on Boston's luxury homes, Steve and Luke share insights into the complexities of renovating historic properties, the importance of cultural fit in hiring, and the role of technology in project management. They also delve into financial strategies, investor relations, and future aspirations, including potential ventures into multifamily properties. This episode is packed with valuable lessons and practical advice for anyone interested in the intricacies of luxury real estate development.Chapters:0:00 Intro: Avenue Capital Partners and luxury renovations5:42 Sourcing deals and broker incentives10:45 Origins of the business partnership18:22 Evolving roles and expertise over time29:46 Lessons learned from market changes35:28 Hiring for culture fit over experience41:32 Balancing speed and quality in projects47:09 Future plans and lead generation focus51:59 Final question for next podcast guest
In this episode of "The Let's Get It Podcast," we dive into the world of real estate investing with Ryan Manning, a seasoned investor from upstate New York. Ryan shares his inspiring journey from purchasing his first duplex in 2017 to managing a thriving portfolio of over 60 units. Listeners will gain valuable insights into creative financing strategies, including the use of FHA loans and hard money, as well as the challenges of scaling a real estate business. Ryan opens up about the operational hurdles he faces, such as managing multiple renovations and building strong contractor relationships. They touch on the personal side of entrepreneurship as Ryan discusses the delicate balance between work and family life. This episode is packed with actionable advice and motivational stories, offering a comprehensive look at the life of a successful real estate investor.Chapters:0:00 Intro: Ryan Manning joins the show5:07 Buying first property and learning lessons10:13 Leveraging previous deals to fund new ones15:36 Balancing growth and operations in real estate21:10 Rapid portfolio growth over past few years26:41 Overcoming challenges in real estate investing38:54 Learning from "failures" and keeping perspective45:16 Doubling units with each new acquisition51:13 Balancing business growth and personal life57:27 Wrapping up and looking to the future
Adding Value

Adding Value

2025-04-0130:38

In this episode of the Let's Get It Podcast, host Justin Spalding dives into the world of multifamily real estate investments, sharing strategies to rapidly boost revenue and property value. He begins by discussing a 64-unit property that saw its monthly revenue soar from $48,000 to $80,000 in just a few months, with projections reaching $110,000 by the end of the year. Justin emphasizes the critical role of planning and swift execution in renovation strategies to enhance property value quickly.Listeners will learn about the five-tier renovation packages—Bronze, Silver, Gold, Gold Plus, and Diamond—each offering specific upgrades to streamline property turnarounds. The episode also highlights the importance of being available for property showings every day, including evenings and weekends, and the benefits of self-guided tours for potential tenants.Justin shares insights on performing partial unit upgrades while tenants remain in place, a strategy that accelerates improvements and reduces costs. He stresses the significance of speed in executing business plans, comparing current 8-12 month turnaround goals to previous 2-3 year timelines, illustrating how this approach fosters faster growth and reinvestment opportunities.This episode is packed with actionable advice and inspiring stories, including notable quotes from Justin on the necessity of a proactive mindset in real estate investing. Concluding with details on an upcoming real estate mastermind event, this episode is a must-listen for anyone looking to excel in the real estate market.Chapters:0:00 Intro: Increasing revenue on a 64-unit property5:06 Bronze package: Basic upgrades and improvements10:13 Silver and gold packages: Appliances and renovations15:49 Planning and executing renovations with speed21:25 Completing in-unit rehabs with tenants present26:30 Overcoming resistance to rapid improvements30:04 Mastermind event details and benefits
In this episode, we explore the inspiring journey of Geoff Stuhr, a former college football player who transitioned from a corporate sales role to a thriving career in real estate investing. Geoff shares his experiences, from his initial investments in duplexes to navigating the complexities of syndication deals and fund structures.Their conversation highlights the importance of leveraging sales skills in real estate, the strategic focus on industrial properties, and the nuances of team management and leadership. With valuable insights and actionable advice, this episode is packed with lessons for aspiring investors looking to make their mark in the real estate industry.Chapters:0:31 Transitioning from high-paying job to real estate3:32 Career transition into sales6:11 Benefits of 100% commission sales9:47 Business growth and real estate investments13:34 Early real estate investment reflections16:43 Challenging syndication deal20:05 Real estate challenges and financial struggles23:20 Overcoming initial fears in property rental26:42 Balancing full-time job with property investments29:44 Real estate syndication and investment strategy33:29 Transition to industrial real estate in Wisconsin37:32 Mistakes in initial investment deals40:39 Legal costs and business strategy43:55 Seven-year hold strategy and flexible investment options47:36 Investment tiers and returns51:21 Family investment and profit interests54:38 Navigating unexpected aspects in property deals57:18 Leadership and problem-solving methods1:00:41 Property management strategy for occupancy and revenue improvements1:02:12 Project management strategies for remodels and efficiency1:04:37 Leadership and efficiency in business growth1:09:23 Learning from failures in business... See more
In this episode, Justin Spalding engages in a captivating conversation with Cody Wiseman, the visionary behind Wiseman Capital. The discussion centers on Cody's remarkable journey from a construction background to becoming a prominent figure in real estate investing. Listeners will gain insights into Cody's ambitious hotel conversion project in Madison, Wisconsin, where a former Super 8 is being transformed into 129 studio apartments. This episode is packed with valuable lessons on overcoming challenges, securing financing, and the importance of perseverance in the face of adversity. Cody and Justin also share actionable advice for aspiring real estate investors, emphasizing the power of commitment and the potential for transformative change.Chapters:0:00 Intro: Cody Wiseman joins to discuss projects5:40 Importance of energy and effort in events10:16 Hotel conversion project overview and background15:43 Challenges with utilities and deed restrictions23:53 Biggest surprises and overcoming obstacles37:55 Raising capital and investor relationships44:29 Lease-up projections and marketing strategies48:14 Advice for aspiring real estate investors
Cap Rates Uncovered

Cap Rates Uncovered

2025-03-1120:27

In this episode of the "Let's Get It" podcast, host Justin dives into the intricacies of cap rates in real estate investing, challenging the conventional wisdom of relying solely on these figures. He shares insights on why cap rates can be misleading and emphasizes the importance of a comprehensive approach to evaluating properties. Through detailed examples, Justin illustrates how focusing on multiple factors can uncover hidden gems in the market. This episode is packed with practical advice and real-world scenarios, offering listeners valuable strategies to enhance their investment decisions.Chapters:0:00 Intro: Cap rates and whiteboarding session5:06 How cap rates can be manipulated10:13 Real-world example: 246-unit property analysis15:22 Importance of looking beyond cap rates19:56 Evaluating deals from multiple angles
In this episode, we explore the transformative journey of Brian Keller, owner of QBC, a leading construction company. Brian candidly shares his evolution from a self-proclaimed "shitty boss" to a visionary leader who prioritizes employee development and company culture. Listeners will gain insights into QBC's innovative leadership programs, strategic hiring practices, and ambitious growth plans. Brian's commitment to engaging youth in the construction industry highlights his dedication to fostering the next generation of leaders. This episode is full of valuable lessons and inspiring stories that underscore the importance of caring for people to drive business success.Chapters: 0:00 Introduction to episode and guest Brian Keller3:44 Employee-Focused Business: Starting a company prioritizing employees' needs6:53 Realization and Business Challenges10:19 Importance of listening to team members12:16 Understanding labor burden and continuous learning15:31 Business Growth Strategies: Goal setting and learning from others18:52 Investment Strategy: Discussing a major investment for growth21:39 Leadership Development: Self-growth for effective leadership24:37 Leadership Development: Joel's journey from carpenter to business development28:43 Autonomy and Decision-Making: Empowering employees31:47 Alignment and Growth Strategy: Focus on mergers and acquisitions35:01 Employee Perspective: Company culture and growth opportunities38:30 Culture and Fit: Importance of aligning with company values41:14 Interview Process and Team Fit44:41 Task-Oriented Approach: Shifting focus from roles to tasks48:18 Right person, wrong seat: Role changes and their impact on strategy51:43 Weekly Meetings and Team Motivation54:54 Election Impact on Projects: Contingency plans based on election outcomes57:34 Company Strategy: Focus on field relationships1:01:10 Leadership Program for Young Graduates1:04:03 Concerns about employee disengagement1:07:17 Employee Retention and Culture: Becoming a 'Tigger' and employee loyalty
In this episode of the "Let's Get It" podcast, Justin dives into the art of effective goal-setting and maintaining motivation. The discussion begins with the pitfalls of New Year's resolutions, highlighting why waiting for a specific date to initiate change often leads to failure. Instead, listeners are encouraged to pursue goals whenever inspiration strikes, emphasizing the importance of setting meaningful long-term visions. The host shares personal insights on achieving ambitious goals ahead of schedule, underscoring the value of writing down objectives regularly to maintain focus.The conversation shifts to the necessity of action over mere daydreaming. While having a vision is crucial, the host stresses that progress requires ground-level work, such as taking tangible steps toward achieving goals. Breaking down long-term objectives into smaller, actionable steps is presented as a strategy for creating a clear roadmap and ensuring consistent progress.The episode concludes with a focus on setting energizing goals that fuel passion and motivation, even on tough days.
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