DiscoverPurpose 'n Clarity with Petri Kajander
Purpose 'n Clarity with Petri Kajander

Purpose 'n Clarity with Petri Kajander

Author: Petri Kajander

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Description

We talk about startup life, the good, the bad, the insight, the experiences, the mistakes, the failures and everything between. The focus is on practical tips and tools to help you build your company from an idea stage, bootstrapping to investor funded growth companies.

We share everyday decision-making knowledge, situation and views so that you as a founder or CEO can avoid some of the mistakes and hardship along the way.

You can find more information at https://www.petrikajander.com/purposenclarity/.
75 Episodes
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Do you need an advisory board, or is the board enough? What do you want from external experts, and how can you get them?
What's the difference, and does it matter?

Recruitment doubts

2023-03-2705:19

What to do when you need to fill a key position but it's hard to find good candidates?
What to do when you feel that you cannot move forward or even black pilled with your decisions?

Dealbreakers

2023-03-1304:09

The things that make going further pointless and waste of time. What are your opportunity costs?

Rush

2023-03-0605:07

Founders are busy but can your business case be rushed?

Fundability

2023-02-2705:55

How's your case looking vis-a-vis other investment options at the moment? Brutally honest overview may save you time and effort, and you can make corrections accordingly.
Have you checked the numbers that you have a business case? 

Crowdfunding

2023-02-1312:00

When is a crowdfunding campaign a good choice for fundraising? What are the options, ways and important aspects to keep in mind?
How to avoid getting scammed or avoiding bad actors that are really convincing and highly recommended by others?

Who's your customer?

2023-01-3007:41

Is it the one paying for your product, the one using it or somebody else? 
When do you approach investors, what's your opening line? How are you telling your story and setting the expectations?
Simple is the best but it takes mastery to achieve it. Yet, many perceive complexity as sophistication when you don't understand issues deeply enough.
How to figure out whether you need to change your product or it's a market-related issue or it's just your sales process that needs fixing?
Convenience vs. business-first approach to your sales pipeline and lead generation
How much sorrow and tears will your customers shed if you stop doing what you're doing at the moment?

Back from the future

2022-12-1905:25

What's your take on future-proven your business?
Your branding and positions matter a lot. And it's hard to change the image if you're already in some customer-labelled box.

Opportunity cost

2022-12-0505:48

The conundrum of visible and the unseen: you know where you're spending your time but have you considered what you could have achieved by doing something else instead?

What are you doing?

2022-11-2806:00

How to understand your prospects, cooperation partners or anybody's line of business quickly? I give you the shortcut method.
When was the last time you checked your company website or contacted as a potential buyer via your marketing channels?

Do you care?

2022-11-1405:06

Actions speak louder than words. How far are you aiming at and how do you consider the consequences of your actions?
The qualities and skills that you can observe in successful startup founders. I also mentioned this thread in the episode: https://twitter.com/jarridvtingle/status/1574785414623264769.

59 seconds

2022-10-3105:20

Cut to the chase!

Bridges

2022-10-2403:55

Difference between a funding round and a bridge.

Waiting

2022-10-1703:00

Pausing your business is not a smart move.

The good customers

2022-10-1003:10

Who are the good customers?

Crickets

2022-10-0302:15

Why you're not getting a response from investors?

Business manners

2022-09-2603:12

What's with ghosting, no-shows and not keeping your promises?

VCs and trouble

2022-09-1908:05

When the markets are down why are the long-term investors (VCs) not investing?

Want vs. need

2022-09-1203:25

Wanting is overriding the need.

Fundraising 101

2022-09-0508:38

Tips for putting together your pitch, evaluating and approaching investors.

Empty words

2022-08-2903:33

Is your communication descriptive without saying anything?
What is smart and how to get the money?

No

2022-08-1503:32

Not all opportunities are worth pursuing.

Pricing

2022-08-0808:06

How to price your product in the early stages?

Cold call investors

2022-08-0111:24

Forget the intros, trust the sales process and don't wait for any conferences.

Excuses

2022-07-2502:34

What if we say yes and think of ways to expedite it ambitiously?
The answer you know without asking but dare not to address.
Sales are crucial, but the sales process yields the results.

Seen and unseen

2022-07-0404:47

 Unseen gives you the edge, but it's harder to see.

Bad coffee

2022-06-2708:30

Does the total user experience reflect company values, product quality and service level?

Change the people

2022-06-2003:06

Can you change your people?

First-hand experience

2022-06-1306:06

Eat your dog food but test your marketing and sales by verifying yourself.

Alignment

2022-06-0605:18

Are your motives and incentives overlapping enough for a good relationship?

Vanity metrics

2022-05-3003:41

What only looks good but is not worth your time or money spent?

Derisk

2022-05-2303:26

Do you know your biggest risks and how to deal with them?

Investor deck

2022-05-1606:57

Storytelling is part of any good presentation. How should you approach the investor presentation material?

Investor due diligence

2022-05-0907:59

Why you should shop around, establish criteria and consider carefully who qualifies as your investor.
Where do you start when you have a new business idea?
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