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The leading resource for product experimentation. Learn practical tips, methods and techniques from world-leading experts in experimentation. Design better experiments, lead with more confidence and have more impact in your organisation. Learn faster. Make better decisions.
15 Episodes
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Send us FeedbackIn this episode of the podcast, Jason van der Merwe, Director of Engineering and Growth at Strava, provides some practical tips and lessons on performing negative experiments. Jason shares how Strava use negative experiments to remove elements of the user experience to measure impacts on customer behaviour. Negative experiments are a great way to dispel organisational assumptions, identify new value creating opportunities and amplify customer experiences.---Jason van der Merwe...
Send us FeedbackLukas Vermeer is widely acknowledged as a global leader in the field of online experimentation. He is best known for his work establishing the world-leading experimentation program at Booking.com. Lukas is an expert at establishing and scaling experimentation and is currently the Director of Experimentation at Vista. ---Lukas has co-authored many influential academic papers on experimentation and is a highly sought-after conference speaker. He is an experimentation pract...
Send us FeedbackPicking up from Part One of this episode, Vishal Kapoor discusses why you need to be more surgical with experimentation when testing big bets, how marketplace experiments can set off a vicious cycle and why it's difficult to use scenario modelling to predict real-world marketplace outcomes. All this, on top of more practical experimentation tips and techniques.---Vishal Kapoor is Director of Product at Shipt. Shipt, owned by Target Corporation, is a marketplace that facilitate...
Send us FeedbackVishal Kapoor is the Director of Product at Shipt. Vishal has built, launched, and scaled next-generation consumer products that have generated billions in revenue at Zynga, Lyft and Shipt. In this episode, he provides a practical masterclass on Marketplace Experimentation.---Vishal Kapoor is Director of Product at Shipt. Shipt, owned by Target Corporation, is a marketplace that facilitates delivery of groceries, home products and electronics. With more than 300,000 Shipt shop...
Send us FeedbackSebastien Polis is the Experimentation Lead at Dojo. Sebastien knows a thing or two about creating impact with experimentation in startups and large enterprise. Hear how he has established and scaled experimentation at high-growth B2B2C FinTech Dojo.----Sebastien Polis is the Experimentation Lead at Dojo. Dojo is a UK based Fin Tech company that provides payment services to Small and Medium businesses. Dojo is a sub-brand of Paymentsense, one of Europe’s fastest growing F...
Send us FeedbackRohan Katyal was the Senior PM, Experimentation at Yelp. He shares his personal story of building and growing the experimentation program from ground up at Yelp. Rohan’s approach to democratising experimentation is the subject of a Harvard Business School case study.----Rohan is a Product Manager at Facebook (Meta) working in the New Product Experimentation (NPE) team with a focus on helping creators monetise.Before working in Facebook’s NPE team, he led growth for Messaging M...
Send us FeedbackDenise Visser is the captain of the award winning experimentation program at bol.com. In this episode, we learn how Denise established and grew the bol.com experimentation program from less than 100 experiments in 2018, to more than 1,000 experiments p.a. in 2022.Denise Visser is the Product Experimentation Manager at bol.com. bol.com is the largest eCommerce business in the Netherlands, generating €5.5 B in revenue in 2021. The business serves more than 12 million customers i...
Send us FeedbackJustin Porcano share how he creates experiments and experience prototypes to quickly understand user needs and use cases for solving problems. In this episode, we learn how Justin hacked IKEA to perform an experiment to test a new product idea, the Walhub.Justin Porcano is a Senior Industrial Design Manager at Fjord/Accenture. He has 13 years-experience designing consumer electronics, connected devices, contract furniture and small-scale architecture. Justin has worked with ma...
Send us FeedbackRuben de Boer uses the principles of behavioural psychology to elicit organisational transformation to successfully embed experimentation programs in complex businesses . In this episode, we discuss Ruben's four quadrant framework for effective experimentation program change management.Ruben is Lead Conversion Manager and consultant at Online Dialogue. He has been working in experimentation and optimisation for 10+ years. He has worked with world-class clients such as Vodafone...
1Send us FeedbackMichael Luca is an Associate Professor at Harvard Business School and co-author of the book The Power of Experiments: Decision-Making in a Data-Driven World. In this episode we learn how eBay saved $50M by stopping paid advertising, how Airbnb overlooked second and third order effects of experimentation and why Uber changed their experimentation strategy.Michael's research, teaching, and advisory work focuses on the design of online platforms, and on the ways in which data can...
Send us FeedbackJames Slayter knows how to successfully navigate large, complex organisations to create impact with experimentation . In this episode, we discuss how he established experimentation at REA Group, Australia's #1 online real estate advertiser (realestate.com.au).James is the Head of Product (Membership) at REA Group. For the past 10 years he has held a variety of Digital Leadership and Product roles. James has extensive experience in Experimentation, Personalisation, CRM, and Big...
Send us FeedbackJonny Longden knows how to implement and scale experimentation programs in complex matrix organisations. In this episode, we discuss how he established and scaled the experimentation team at Sky, including some of the hurdles and challenges he encountered along the way.Jonny Longden is Conversion Director at Journey Further, a performance marketing agency that works with the world’s leading brands, including ASDA, Virgin Money, Moet Hennessy and Airtasker.During his 15-year ca...
Send us FeedbackEden Bidani knows how to get businesses noticed, drive traffic and convert more customers. In this episode, she teaches us how to develop a value proposition, why customer research is critical in forming a strong proposition and strategies for testing your value proposition.Eden Bidani is the founder of Greenlight Copy, an agency that helps companies develop smart messaging strategies, and copywriting, to support user journeys and increase conversion rates across the funnel.&n...
Send us FeedbackKate Sutton knows what it takes to solve some of the world's toughest humanitarian challenges. In this episode, she teaches us how to innovate successfully in the public sector, how to use experiments to create learning loops and why sustainable scaling is so important.Kate Sutton is the Head of Innovation Centre, Bangkok, for the United Nations Development Program (UNDP). Prior to working for the United Nations, Kate founded a business development consultancy in Malawi, estab...
Send us FeedbackExperimentation Masters PodcastThe leading resource for product experimentation.Learn practical tips, methods and techniques from world-leading experts in experimentation.Design better experiments, lead with more confidence and have more impact in your organisation. Learn faster. Make better decisions.
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