EP008 - Justin Porcano - How Upwell Design Hacked IKEA To Test The Walhub
Description
Justin Porcano share how he creates experiments and experience prototypes to quickly understand user needs and use cases for solving problems. In this episode, we learn how Justin hacked IKEA to perform an experiment to test a new product idea, the Walhub.
Justin Porcano is a Senior Industrial Design Manager at Fjord/Accenture. He has 13 years-experience designing consumer electronics, connected devices, contract furniture and small-scale architecture. Justin has worked with many leading design firms and a wide range of clients including Belkin, HP, Teague, Lunar and Sol Republic.
His philosophy is that design should support how we interact with each other and our surroundings and improve on these experiences. Solutions are conceived by researching, observing, testing through hands on experimenting and building.
Prior to Accenture, for seven years Justin owned and operated design consultancy Upwell Designs. He is also the Co-Founder of Save Sight Now Foundation, an organisation dedicated to finding a treatment for Usher Syndrome Type 1B.
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