EP010 - Rohan Katyal - Yelp: A Story Of Building An Experimentation Program
Description
Rohan Katyal was the Senior PM, Experimentation at Yelp. He shares his personal story of building and growing the experimentation program from ground up at Yelp. Rohan’s approach to democratising experimentation is the subject of a Harvard Business School case study.
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Rohan is a Product Manager at Facebook (Meta) working in the New Product Experimentation (NPE) team with a focus on helping creators monetise.
Before working in Facebook’s NPE team, he led growth for Messaging Monetisation on Messenger and Instagram. He also led growth of Click to WhatsApp ads to over 1M monthly advertisers.
Previously, Rohan was a PM at Yelp where he grew "Request-A-Quote" by 25% leading to more than $500M in services revenue. He was also responsible for building and scaling the Yelp experimentation program.
Prior to Yelp, Rohan was a part of the new products team at Yahoo!. He also co-founded and spearheaded a 16 people non-profit called FindAWay focused on equitable access to education.
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