EP005 - James Slatyer - Accelerating Experimentation at Australia’s #1 Online Real Estate Marketplace
Description
James Slatyer knows how to successfully navigate large, complex organisations to create impact with experimentation . In this episode, we discuss how he established experimentation at REA Group, Australia's #1 online real estate advertiser (realestate.com.au).
James is the Head of Product (Membership) at REA Group. For the past 10 years he has held a variety of Digital Leadership and Product roles. James has extensive experience in Experimentation, Personalisation, CRM, and Big Data across eCommerce, B2B, B2C and customer experience.
He was responsible for implementing and scaling experimentation at REA Group, working across the business to deliver personalised customer experiences across apps, website, content, and communication channels. REA Group is one of Australia’s biggest digital businesses, leading the charge with experimentation for more than a decade.
Prior to REA Group, James worked for Jetstar Airways (Qantas) developing new digital products and services in Adjacent and Emerging Channels, also managing Personalisation, Optimisation and CRM for the airline.
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