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In this episode of the podcast, Erin Weigel, Senior Group Design Product Manager provides an overview of the journey and challenges of writing her new book Design for Impact: Your Guide to Designing Effective Product Experiments. We discuss some of the key points that stood out when reading Erin's book.

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Erin Weigel is currently Senior Group Design Product Manager, responsible for product design management across many business areas, including Partner Advertising, Product Design, Design Operations and Design Systems

Erin spent eight years working at Booking.com in Product Owner, Senior Designer and Principal Designer roles. While at Booking.com, Erin designed and coded more than 1,200 A/B tests. She analysed and learned from thousands more. Her unique approach to product design and development combines a service mindset, customer-centric thinking, and A/B testing to deliver highly converting products that customers love. 

Erin has a Bachelor’s Degree in Fine Art Painting from The Maryland Institute College of Art (MICA), and she has studied at Konstfack University College of Art & Design in Stockholm, Sweden. Nowadays, she shares what she learns about design and experimentation at conferences and workshops around the world.

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Want more? Head to the First Principles website for the episode transcript, resources and reading lists - https://www.firstprinciples.ventures/ep017-erin-weigel-how-to-design-effective-product-experiments

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