Claim OwnershipThe Freelance Ads Club Podcast
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© 2023 The Freelance Ads Club Podcast
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Whether you're a seasoned freelance ads manager or are just thinking about taking the leap, this podcast is for you. The bite-size episodes will help you whichever platform you specialise in and no matter your niche. We will give you tips on how to find, win and retain your ideal clients, hear from other freelancers in our 'Freelancer Spotlight' episodes and help keep you up to date as the ad industry goes through some of its biggest changes in a decade.
36 Episodes
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If you're a lead gen ads manager, you're probably aware of application funnels. If you're more ecomm, they may not be as familiar.If you have a client application process for your own freelance business, it would probably make sense to brush up on this strategy to help you with your own pipeline.In today's episode, Alice Bjorkstrand, Meta Ads Manager and Funnel Strategist, does a deep dive into application funnels. Learn:What they areWhen to use them for your own businessWhen a cl...
One of the most common reasons that freelancers drop their own marketing?They don't know what to post!In this week's episode, I am joined by Georgia Williams, Ray of Social, to talk about all things content and why having a clear strategy is important to never run out of ideas.Georgia has worked in social media marketing for the last 10 years both in-house and agency side. She now owns her freelance business "Ray of Social" creating content for people who provide a service. Her aim is to insp...
One of my most frequently asked questions is how to win clients from cold outreach.It's not something I do so, I called the only person I know who has grown his agency quickly in a year by learning the skills to implement a cold outreach strategy effectively.In this episode, Charlie explains how his dropshipping side hustle, while playing football in Australia, became his new obsession. Soon after discovering eCommerce, it became Charlie's passion and he quit football. The rest is history.Cha...
One of the perks of freelance life? Total freedom over your schedule! Whether you like to jet off to different time zones or have caring responsibilities you need to work around, freelancing can make it possible to earn a decent living on your own terms.In this episode, Lianne Harris, Founder, Pinned Social, discusses how she manages her client work around her other responsibilities and some tricky client situations that taught her lessons in how to enforce boundaries.******************...
The first year as a freelancer can be a rocky ride. Tune in to listen to SJ Thomson's freelance experience as her business turns one.SJ shares her biggest lessons and biggest surprises since taking the leap as a freelancer.Tune in to hear all about it!SJ Thomson is a Social Media and Digital Marketing Consultant with over a decade of experience working at brands like NET-A-PORTER and Covent Garden. SJ specialises in supporting brands to achieve their objective through creative storytell...
Aggie during this episode talks about how she is prepping herself and her retainer clients for her imminent maternity leave ✨All the blogs she read and podcasts she listened to were by freelancers doing project work. If you have retainer clients, preparing for maternity leave is a whole different ball game.This is not a 'this is how you should do it' podcast episode. Just an honest account of what the challenges have been so far and what steps have been taken mid-way through her p...
Aggie, Founder of The Freelance Ads Club Membership, discusses whether there is 'a right way to run a business.👀Sparked by a previous conversation with a high-profile ads manager, Aggie gives her view on how businesses should be run (spoiler alert... the answer isn't what you think!)🤍Take a listen - do you agree?✨***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training ...
Introducing the first Freelancer Spotlight of Season 2, featuring Danni Osborne, the Founder of DO Digital, Danni is a member of The Freelance Ads Club Membership and an experienced digital e-commerce manager and online marketing specialist.Having spent the last 18 years working for some of the biggest e-commerce retailers such as NET-A-PORTER and MATCHES, along with smaller start-ups, Danni learned to blend data analysis with fashion aesthetics to create impactful on-brand experiences for he...
Aggie, the founder of the freelance ads club, shares her journey of discovering the "F*ck off fund" and explains how she incorporated it into her business. She emphasises the benefits of utilizing this fund and strongly advocates other businesses as using it as well 🧐Have you got a F*ck off fund? 👀***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads managemen...
Influencer marketing is going nowhere and as an ads manager, the probability your client has asked if you'll 'find' them an influencer to work for free, is high.In this chat with Jessica Audsley, Founder, We Have Agency, we talk about what's the latest in the influencer world, what influencers expect from outreach and what you should expect as a freelancer from your clients if influencer management suddenly falls on your to-do list.To reach out to Jess:https://www.instagram.com/we.have.agency...
One day you're at capacity, the next day, 3 of your clients give notice on the same day and you're suddenly in panic mode about replacing them. In today's episode, Charlotte Sheridan, Founder, The Small Biz Expert, shares why client churn is inevitable and why instead of burying our heads in the sand and being in denial that client relationships will come to an end, forecasting how long they may stay and keeping a constant pipeline to stay fully booked.Freelancer feast and famine ...
Today I chat about the launch of The Freelance Ads Club Membership.I'm always interested to hear in other people's launches and what went well, what didn't go well and what they learnt.If you're thinking of launching something, I hope it helps. If anything surprised you, let me know!If you want to join the membership next time doors open, click here!***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our wai...
The free Freelance Ads Club Slack Channel is getting an upgrade.It's been a valuable resource for many multi-platform ads managers since May 2022 but it could be soooo much more.Currently, it is difficult to navigate or get to know other members well and this is blocking referrals from happening (NO ONE refers work to someone they don't know and trust, their reputation is on the line after all!)Listen in to why I want to help more freelancers earn more for their expertise and why the changes ...
Referrals have been key to me building my freelance business and in this episode I talk about how I got the ball rolling. Learn what strategic partnerships I build and how I increase my chance of a glowing referral.***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing...
If you've ever wondered whether you should set goals for your business, in this mini solo episode I discuss the pros and cons of goal setting and why it's not always simple.Tune in to see whether goal setting will work for you. ***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already...
Hello, welcome to episode 15 of the freelance Ads Club Podcast. Today I'm joined by Rachael Nichols, who is the Founder, Artistic Director and generally all-round amazing designer who's behind my website. Today we're going to be talking about what you need to think about when you're briefing a designer with your ad creative. It's become very apparent, that creative drives ad performance. And now more than ever, designers are becoming more and more involved in the actual ad creativ...
Today I am talking about how I deal with pricing objections. I don't receive them too often but one I got out of the blue made me reflect on why it happened and the processes I have in place that usually stop it from happening. Hopefully, this episode will be useful if you face the same situation I found myself in and it will give you some tools on how to handle them or avoid them entirely!***************************************************************************Keen to join the T...
In today's episode, I'm going to be talking about how I generate leads for my business. It's probably the thing I'm asked the most in my DMs.Whilst there's no magic formula and everyone has different methods and personalities, it may spark some new ideas of things to try next.If you enjoy this episode, don't forget to subscribe so you never miss another one.***************************************************************************Keen to join the The Freelance Ads Club Membership? Join...
Today, I'm talking about the secret no one told me about niching. And it's probably not what you expect.Now, the thing that has prompted me to talk about this today is finding my first-ever business card for White Bee Digital. It honestly looks so amateur now, but it's a good lesson. Everyone starts somewhere. And the thing that struck me most was not my old DIY branding, which I knocked up on Canva, which looks horrendous. But that I was calling myself. Aggie Meroni, Digital Marketing ...
In the freelance ads club, we often have agencies approach us with opportunities for contracts and looking for talent. Not all freelance ads managers have white labelled for agencies before, or unfortunately, they've heard some dubious things, or they've had negative experiences themselves. In this episode I wanted to share some of my experiences of what it's been like white labelling for agencies, the pros and the cons, and also some things I've managed to avoid, and how I've manag...
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