Hello, welcome to episode 15 of the freelance Ads Club Podcast. Today I'm joined by Rachael Nichols, who is the Founder, Artistic Director and generally all-round amazing designer who's behind my website.  

Today we're going to be talking about what you need to think about when you're briefing a designer with your ad creative. It's become very apparent, that creative drives ad performance.  And now more than ever, designers are becoming more and more involved in the actual ad creatives.  

As freelancers, some of us are in charge of the ad creative for our clients, but others work with designers who create the ads to a design brief. I've had so many questions about what I include in my design briefs and how I get over any miscommunications, so I thought, why not just bring in an expert, a designer that I've worked with in the past to talk this all through? So listen in and see what Rachael had to say. 

Rachael is a Graphic Designer, Illustrator & Inventor of great ideas, and has serviced a variety of clients from both a consumer and B2B background, including Aggie & the White Bee Digital's team.   

After spending her childhood glued to a pencil and sketchbook, Rach channelled her passion for creativity into design. As a graphic designer, she has a knack for intuitive discoveries and turning them into visual assets, bringing concepts to life. For the past 8.5 years, Rach has worked for a number of award-winning PR, advertising and creative agencies, working with a range of clients from small businesses to international brands. She is also skilled at a range of digital disciplines including web design, hand-coded HTML email, social assets and animation.  Her superpowers are being razor focussed on tight deadlines, working really well under pressure and quickly adapting to specific client needs.

If you want to contact Rachael please take a look at:

Website: rndesign.co.uk
LinkedIn: https://www.linkedin.com/in/rachmnic/

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To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers Matrix™ - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/