Claim OwnershipPlanet Amazon Podcast
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© 2024 Planet Amazon Podcast
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The Planet Amazon podcast addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics. All the discussions in this podcast will be from our and our guests' perspectives, always considering how to successfully manage brands on the $600+ Billion Amazon marketplace and the other eCommerce platforms. This podcast is a must for all brands selling or looking to sell on eCommerce marketplaces. Planet Amazon is hosted by Adam Shaffer, President of Phelps United and a veteran/leader in the eCommerce industry.Phelps United offers brands comprehensive Amazon seller services in 5 key areas that save time and expense while sales and profits accelerate.
24 Episodes
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Unlock the secrets to thriving in the Amazon marketplace with insights from Todd Welsh, the visionary CEO and founder of Amazon Seller School. Discover Todd’s inspiring journey and the mission driving his educational platform, designed to guide sellers away from common mistakes and towards scalable success. Curious about the differences between Amazon wholesale and retail arbitrage? Todd breaks down these models, revealing why buying from brands and authorized distributors can offer a more su...
Can you imagine a world where traditional marketing rules no longer apply and user privacy reigns supreme? Join us on Planet Amazon as we sit down with Jeff Greenfield, CEO of Provalytics, to unravel the complexities of digital marketing in a cookie-less era. Jeff takes us on a journey from his early days in brand-side media buying to pioneering multi-touch attribution with C3 Metrics, providing an insider's look into the evolution of marketing analytics. Discover how Provalytics leverages cu...
Did you know that overlooking Amazon FBA reimbursements could be costing you up to 3% of your revenue? Join us as we chat with Alex Ryan, co-founder and CTO of Refundify, who shares his expertise on ensuring Amazon sellers recover every penny owed to them due to inventory mistakes. Alex's impressive background in software engineering has enabled him to develop a robust system that helps sellers manage these reimbursements with unprecedented efficiency. We dive into the substantial impact thes...
Neil Twa, CEO and co-founder of Voltage Holdings joined us in this riveting episode of Planet Amazon. Discover how Neil transitioned from product flipping to mastering Amazon's demand capture, utilizing his expertise from prestigious roles at Sprint and IBM. Neil's journey offers invaluable lessons for aspiring and seasoned sellers alike, detailing how to build and scale profitable brands in the ever-evolving e-commerce landscape.Neil discusses the major shift from the A9 algorithm engine to ...
Join us as we host Steven Pope, the visionary founder of My Amazon Guy, who has revolutionized the Amazon agency landscape by managing over $800 million in sales. Discover how Steven’s multifaceted background as a reporter, marketer, and educator has equipped him with the skills to navigate the complexities of the Amazon marketplace. Through his inspiring journey, including the launch of his soap brand Age of Sage, Stephen shares invaluable insights on the unique nature of Amazon branding and...
Ever wondered how to crack the code of Amazon Marketplace success? Join us as we sit down with Dan Brownsher, the mastermind behind Channel Key. Starting from humble beginnings selling men's accessories on eBay, Dan’s journey is nothing short of inspiring. He shares his evolution from reselling to private labeling and ultimately founding a full-service agency that helps brands thrive on Amazon. Prepare to uncover the secrets behind his success and gain invaluable insights into navigating this...
In this episode we are joined by Andy Craig, an Army veteran who's conquered the Amazon marketplace with his agency, Adhabit. Andy delves into his agency's tailor-made strategies that help clients shine in a crowded marketplace. Discover the art of optimizing conversion rates, the intricacies of A/B testing, and the shrewd game of bidding on competitor brand names. Andy generously lays out his playbook, from enhancing listings with compelling visuals to harnessing Amazon's own tools to soar i...
Unlock the full potential of your Amazon business with expert insights from Hymie Zebede, who skyrocketed a brand's revenues from $3 million to an astonishing $24 million. In this episode of Planet Amazon, we're pulling back the curtain on the Amazon marketplace, providing you with the insider strategies you need to succeed. From dissecting the Amazon algorithm to optimizing your product listings, Hymie's experience in scaling brands is a goldmine for any seller looking to boost their online ...
1Embark on an entrepreneurial adventure with Kusha Karvandi, a trailblazer in the realm of Amazon e-commerce, who joins us in this episode to unravel the secrets of his astounding success. From his initial step into the competitive world of Amazon with BFR Bands to his latest revolutionary software, Kazam, Kusha's journey is a testament to the power of innovation and strategic thinking. Discover how this Inc 500 entrepreneur transitioned from managing a health club to dominating the massage gu...
On this episode, Ben Smith from Seller Candy promises a treasure trove of strategies and insights as Ben unveils the less glamorous yet utterly essential aspects of thriving on Amazon. From the art of crafting winning appeals to the daily grind of managing listing issues and seller support tickets, the conversation is a must-listen for any brand aiming to conquer the digital shelves of the world's largest online retailer.Ben dissects the nuanced approach to handling challenges like Amazon's c...
Prepare to navigate the treacherous terrain of Amazon Seller suspensions with none other than Lesley Hensell, co-founder of Riverbend Consulting. As we chat, Lesley shares her wealth of knowledge and practical tips, from her impressive career in business consulting to her hands-on Amazon selling experiences. Her insights are a beacon for sellers lost in the Amazonian jungle of complex regulations, guiding them back to the path of success. We also delve into her admirable humanitarian en...
Ready to conquer new horizons with your Amazon business? Unravel the mystery of international expansion with our esteemed guest, Piero Perera, the Strategy and Growth Account Manager at AVASK. We promise you an episode brimming with insights and practical advice that could be game-changing for your Amazon selling journey.Navigating the VAT registration landscape, understanding the ins and outs of tax compliance, and getting to grips with the upcoming environmental taxes in Europe - we've got ...
Ever wondered how combining Amazon and Shopify could skyrocket your e-commerce success? We've got Claus Lauter, the e-commerce savant and powerhouse behind the Ecommerce Coffee Break Podcast, to unravel the ins and outs of this synergistic partnership. Claus brings his extensive experience from advising numerous direct-to-consumer brands, and his expertise as a certified Shopify partner, to enlighten us on how to leverage Amazon and Shopify for maximum gain.From enhancing conversion rates wit...
In this episode, we are joined by James Thompson, a managing partner at Equity Value Advisors, and a veteran Amazon strategist who has helped brands sell billions on Amazon, co-authored two Amazon books, co-founded one of the most important conferences for Amazon Sellers, The PROSPER Show, and serve as a CSOat Buy Box Experts. Having spent two decades navigating the Amazon ecosystem, James is here to share the secrets of how brands can truly succeed on this ever-evolving platform. The convers...
Have you ever wondered why a trademark is your golden ticket to success on Amazon and how to effectively navigate the Accelerator program for early access to the Amazon Brand Registry? Janet Moreira, our guest from Caldera Law, joined us in this Planet Amazon podcast to answer these questions, explain the legal protection a trademark offers, and advise on avoiding brand name conflicts.We also tackled the tricky subject of registering a trademark outside the United States. International seller...
We welcome the bright mind of Scott Needham, founder& CEO of SmartScout and host of the Smartest Amazon Seller Podcast, on our show. In this episode, we delve into his fascinating journey from starting a humble reselling bookstore with his brother to becoming, at one point, the head honcho of an empire with the world's largest catalog of Amazon FBA products. As the man behind SmartScout, Scott generously shares the expertise gained from his software development background, which has been ...
In this episode, Sammy Akthar from Regro Media brings his wealth of experience as an Amazon seller to our show, shedding light on the intriguing process of crafting a brand that serves as a problem-solver for customers. He walks us through the fascinating facets of expanding to global marketplaces, highlighting the universality of Amazon's algorithm and the unique challenges of advertising on Amazon.Sammy guides us as he demystifies what it takes to understand your target audience and tailor ...
In this episode, Gent Nemani from Joan by Visionect, shares his experience of how this B2B company has successfully managed channel conflict and pricing by entering the Amazon world with their revolutionary Joan conference product line. Gent walks us through the challenges and complexities of logistics, reconciliation, and customer service when working directly with Amazon and how they found a solution by choosing the right partner to help manage the intricacies of Amazon, all while ensu...
In this episode, Juha Mikkola, founder of Usko Privacy, explains his revolutionary idea of connecting Amazon brands and sellers directly with their customers. This is a new way of doing off-Amazon advertising where the customer agrees to get contacted by the seller.Usko aims to give sellers and brands the ability to communicate directly with their customers while also empowering consumers to take ownership of their data and monetize it.With Usko, consumers can gain insights into their shoppin...
In this episode, we're joined by Andrew Dragotta and James McMath, from HPE Aruba Networking, a worldwide channel-led organization, to discuss how they successfully leveraged the Amazon marketplace to sell their commercial products, particularly the Aruba Instant On. Many people assume that Amazon is only for consumer products, but our guests explain how it's also a fantastic platform for commercial customers. Amazon's constant availability and awareness enable SMB customers to purchase ...
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