Cubicle to CEO

Imagine if 4-day work weeks didn’t only occur when a holiday weekend rolls around. Beyond more free time, do shorter work weeks also create financial gain? Today’s case study explores that question with Erin Diehl, founder of B2B professional development company, Improve It and best-selling author of “I see You! A Leader’s Guide to Energize Your Team Through Radical Empathy.” After a life altering concussion last year, Erin knew she needed to prioritize her physical and mental health, which prompted her to research the logistics of working only 4 days per week. In October 2023, her company piloted this new structure for all internal staff for 90 days, creating benchmarks to help them determine if this trial had been a success. Now nearly a year later, they’re still going strong with 4 day work weeks and have hit their end of quarter revenue goals for three straight quarters, seeing as large as a 77% growth in a single quarter. Here’s the process Erin and her team used to successfully implement this. View the transcript for this episode at: https://otter.ai/u/z8Q-Ug-rJFly8kzcK5BKLxb-1Ag?utm_source=copy_url Thank you to our sponsor! Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Erin: https://www.learntoimproveit.com/ https://www.itserindiehl.com/ IG: https://www.instagram.com/improveitco/ IG: https://www.instagram.com/itserindiehl/ improve it! Podcast: https://podcasts.apple.com/us/podcast/improve-it-podcast-professional-development-through/id1508450538 I See You! book: https://www.amazon.com/See-You-Leaders-Guide-Energizing-Radical-Empathy/dp/B0CDJDP2S1/ref=monarch_sidesheet_title Links mentioned in the episode: Erin's 4 day work week blog post: https://www.learntoimproveit.com/podcast-content/episode-240-how-has-the-four-day-work-week-reshaped-work-life-balance-and-productivity-for-our-team 'Shorter' Book: https://amzn.to/4groa1E 'Traction' Book: https://amzn.to/3R1x0aD Suneera Madhani’s episode: https://link.chtbl.com/qCQA_e3b Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a replay of episode 117, one of our team-picked top 10 case studies that we felt deserved an encore. We’re dissecting the case study of how Kim used creative negotiation tactics to turn a “no, we can’t afford you” response into a client paying $15,000 more than what they initially offered. If negotiating makes you sweat, Kim’s advice will give you a MBA in negotiation in under an hour.  Keep listening to learn how you too, can get paid over your asking rate when you learn how to problem solve pricing objections WITH your clients. View the transcript for this episode at: https://otter.ai/u/AIu7WVT-VPX6vrnORv5G7q4fNn8?utm_source=copy_url Thank you to those who supported Ellen in the National Mrs. America Pageant! Yoga and Pilates with Ivory Howard: http://www.ivoryhoward.com Veronica Romney: veronicaromney.com Systems Saved Me: https://www.addtolisttool.com/collabs/ Lightbeamers: www.lightbeamers.com/formula Dishing up Digital: https://www.ellenmackenzie.com/Dishing-up-Digital-School The Abundance Group: www.theabundance.group Linda Sidhu: lindasidhu.com PassionBreakthrough: https://www.PassionBreakthrough.com/GiftsForYou When Heaven Meets Hell podcast: https://linktr.ee/whenheavenmeetshell Launch with Lacey Cribb: https://laceycribb.com Nomad Copy Agency: https://www.nomadcopyagency.com/copy-on-demand Come Plum: https://comeplum.myflodesk.com/build-your-brand-bundle Better Belly Podcast: Better Belly Podcast (https://betterbellytherapies.com/apple) Studio Sequin: http://studiosequin.com/ Victoria Davis: https://app.convertkit.com/creator_profile_v2 Dirty Copy: https://www.instagram.com/dirty.copy/ Celia Elisabeth Johnston-Hale: www.johnston-hale.com/en-us Simplify BS: www.simplifybs.com Business Babes Collective: https://www.businessbabescollective.com/podcast Connect with Kim: kimkaupe.com Instagram: @kimkaupe Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

This bonus episode is the perfect resource if you're trying to figure out ways to overcome your ideal clients' objections to your offer. Jocelyn Montemarano - founder of Scale Your Resonance - walks us through the 5 main objections your buyers may have, and how to overcome them. Jocelyn doesn't believe in coercion as a sales method, so listen in to find out how you can approach your sales with a dedication to service and evidence at the heart of your strategy. Increase your conversions and finally turn lurkers into paying clients with these insights from Jocelyn! Access the transcript of this episode HERE: https://otter.ai/u/8bEyL-0fzh_WRFhUVXBVdgcjCH4?utm_source=copy_url Connect with Jocelyn: Get the Free Training: 3 Elements of High-Converting Case Studies That Overcome Every Objection and Turn More Right-Fit Lurkers in Your Audience Into Best-Fit Clients or Students https://scaleyourresonance.com/ellenyin Apply for the Case Study Sprint: https://scaleyourresonance.com/case-study-sprint  Instagram: https://www.instagram.com/scaleyourresonance/ Scale Your Resonance Email Series: https://scaleyourresonance.com/email Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch? Today’s case study is a test of the perfect in between solution: selling a live cohort of an existing digital course with a low lift launch. Candice Ward, food photographer and monetization coach for other food bloggers and content creators, decided to put a poll up on her IG story asking her followers if they would be interested in a 12 week, implementation-focused VIP coaching cohort of her signature course. After receiving a positive response, she built out her new offer with minimal effort the very next day, selling only to those who had virtually raised their hand on her Instagram stories. By quietly launching only to this exclusive group through Instagram stories and DMs, Candice sold out of all spots, injecting $12K into her business in just 6 days! We’ve got the full scoop on this quiet launch and how you can replicate something similar to refresh your digital courses (and revenue). View the transcript for this episode at: https://otter.ai/u/iW3DYSUsrr6u1S2FGLQfCpF5YY4?utm_source=copy_url Thank you to our sponsor! Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/ Connect with Candice: 6 strategies to pitch with confidence: https://candiceward.mykajabi.com/pl/2147605776 Get coached by Candice: https://candiceward.mykajabi.com/business-coaching  @theconfidentpitch @eatmorecakebycandice Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

When is the right time to exit your business? For Suneera Madhani, it was after taking her fintech startup, Stax, from idea to unicorn - a moniker coined for the rare privately-held company that reaches a billion dollar valuation. After selling to private equity and finding a new CEO to lead the company’s next stage of growth, Suneera knew she wanted to return back to the building phase of business. Taking everything she knew about building a billion dollar business, Suneera’s set out to do it again, this time with Worth AI - a company creating the first ever credit score for businesses. In today’s case study on lessons from building a billion dollar brand, Suneera shares the wisdom she took from her exit that she’s applying to this new venture, so you can borrow her hard-earned lessons & hindsight as well. View the transcript for this episode at: https://otter.ai/u/2TQtOkZEtS02epBZPV61RS8MbY8?utm_source=copy_url Thank you to our sponsors! Access Sandra Chau's cheat sheet to the 10 must have strategic photos and videos that grow, nurture and increase your sales and bookings at https://schoolofvisualbranding.com/10-must-have-visuals Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/ Connect with Suneera: Get your business' credit score: https://worthscore.com  The CEO School podcast: https://theceoschool.com/the-podcast/ Big Business Energy newsletter: https://theceoschool.co/email-list Instagram: @suneeramadhani Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

I always say, the best business ideas come from looking outside your own industry. Today’s case study affirms just that. In 3 short years, this CEO has 3Xed her revenue without increasing her marketing spend AT ALL. In fact, she’s spending a fraction of what her competitors’ are, with greater success. The client acquisition engine that grew her business from $1 to $6 million? A robust, mostly automated referral network. Vanessa Rissetto is the co-founder and CEO of Culina Health, a revolutionary clinical nutrition care company, giving best-in-class virtual nutrition care covered by insurance. Instead of selling their services directly to the patient, they’ve structured a referral system with doctors and physicians who send their patients directly to them. This referral program has grown by 9x in the last 3 years, generating 85% of the company’s overall revenue. Here’s the kicker though: there are no financial incentives involved for the referral partners. So what motivates the referral partners to keep sending new clients their way? Keep listening to find out. View the transcript for this episode at: https://otter.ai/u/y9T7HJatL2JnUoAPmuukHXjDPPE?utm_source=copy_url Thank you to our sponsors! Discover the neuroscience of Flow through an entire library of curated flow playlists! Get immediate access to all existing and future Flow playlists for FREE at: https://www.drjuliacolangelo.com/playlists/ Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Vanessa: https://culinahealth.com/ Vanessa's IG: https://www.instagram.com/vanessarissettord Culina's IG: https://www.instagram.com/culinahealth Vanessa's LinkedIn: https://www.linkedin.com/in/vanessarissettoms/ Culina Health's LinkedIn: https://www.linkedin.com/company/culinahealth Vanessa's Twitter: https://x.com/vmrissetto Culina's Twitter: https://x.com/culinahealth Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Is it ever a good idea to work for free? Many entrepreneurs wouldn’t consider it, especially after being in business for years, but this CEO makes a solid case for why selective pro bono work pays off - sometimes more than you would have even netted from charging for the original service. Tracy Marlowe, founder of marketing agency Creative Noggin, has consistently taken on 1-2 pro bono projects a year. In today’s case study, Tracy details how she’s made MILLIONS of dollars in ROI over the years with this unconventional marketing strategy, either landing paid contracts with satisfied pro bono clients, or referrals from other businesses who were impressed with her work. View the transcript for this episode at: https://otter.ai/u/BziZqzdteytTGuT3X37PW8nCgeo?utm_source=copy_url Thank you to our sponsor! FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen Connect with Tracy: Email her 👉 tracy@creativenoggin.com https://www.creativenoggin.com/ Instagram: @creative_noggin @tracymmarlowe Connect on LinkedIn: https://www.linkedin.com/company/creative-noggin https://www.linkedin.com/in/tracy-marlowe/ Facebook: https://www.facebook.com/creativenoggin YouTube: https://www.youtube.com/TheCreativeNoggins Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

This bonus episode on securing brag-worthy bylines pairs perfectly with Monday's case study on creating viral content for major publications using AI. Ericka Andersen - founder of Pitch and Publish Writing Co. - walks us through exactly how to pitch and get paid by media outlets to write content for them in your area of expertise or interest. Ericka makes six figures a year doing exactly this! Ericka gives us the insider scoop on how to pitch the right person, why it's important to have a strong thesis statement for your proposed article, and the reasons writing your own articles is better than being interviewed or featured in a story. Access the transcript of this episode HERE: https://otter.ai/u/AdK0LzKYHDfSsT7aIi_Doo9NsdA?utm_source=copy_url Connect with Ericka: http://pitchandpublish.co/ http://bragworthybylines.com/  Instagram.com/pitchandpublish  Tiktok.com/@pitchandpublish Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Just in time for the release of the new Deadpool & Wolverine movie, you’ll love the story of how our guest caught the attention of Entrepreneur Magazine with a Wolverine costume and has since built a 9 years-strong content partnership with their publication. Ben Angel is an award-winning and bestselling author, entrepreneur, and influencer with over two decades of experience leveraging emerging technologies for competitive advantage, including AI. In today’s case study, Ben gives us his behind the scenes process for how he leverages AI to create viral content that has garnered more than 5 million views, including one video that grew his email list by 10,000 subscribers. Keep listening to borrow his exact framework for creating headlines designed to trend on whichever publication you create content for (whether you want to be a guest contributor like Ben, or on your own website) and his top tips for leveraging AI - without sounding like everyone else. View the transcript for this episode at: https://otter.ai/u/wZsgs46BHPQUtS-n7Nt-c8G8D1g?utm_source=copy_url Thank you to our sponsors! Want to uncover what you need to one-up your next campaign effortlessly? Download your FREE post-launch guide at https://isabellesarley.myflodesk.com/postlaunchguide Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com Connect with Ben: https://www.thewolfofai.co/  https://www.entrepreneur.com/author/ben-angel Facebook: https://www.facebook.com/yourwaytothetop Instagram: https://www.instagram.com/benangelauthor/ Youtube: https://www.youtube.com/benangel Twitter: https://twitter.com/benangel LinkedIn: https://www.linkedin.com/feed/ Tiktok: https://www.tiktok.com/@benangelauthor Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Our Q2 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating. For more in-depth, behind the business case study episodes from within our business, check out the C-Suite: https://ellenyin.com/csuite View the transcript for this episode at: https://otter.ai/u/OUJFnhtmBbrs2sbaBPXL6ZGQjOU?utm_source=copy_url Thank you to our sponsors! Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com Links mentioned in this episode: Our previous Income Report episodes: https://ellenyin.com/incomereport Try 30 days of Flodesk (our favorite email marketing platform for unlimited subscribers & emails at one low, flat monthly rate): https://flodesk.com/c/ELLEN50 Connect with @paige.hulse.law Business valuation teaser: https://link.chtbl.com/wVYzFuYy Connect with Worttth: https://worttth.com Mrs. Oregon America episode: https://link.chtbl.com/-mRkSgZr Selling out our business retreat teaser: https://link.chtbl.com/nwl_VGEE Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes every month! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s case study embraces experimentation on several fronts - new audience, new content platform, and new offer. Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build trust with a new audience of creative freelancers. Within 6 months, Amy had attracted 708 LinkedIn followers and added 414 people to her email list - all organically. She then launched a new program to them, selling out the first round in just 2 weeks and generating over $45K in revenue - most impressive, all but one were first-time buyers in her ecosystem who had found her through LinkedIn. This is the step by step LinkedIn content strategy that Amy plans to continue, and encourages you to borrow and test for yourself. View the transcript for this episode at: https://otter.ai/u/qqKGX5Xgk1hNYBaL2LaaVRcqZu8?utm_source=copy_url Thank you to our sponsor! FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen Connect with Amy: Check out Amy's LinkedIn + Newsletter copy HERE: https://docs.google.com/document/d/162Yea9XBh1BXuTj_ZbfUY14wEyixvGf0o4Lu3TlCHvM/edit https://amyposner.com/  Instagram: @amyrposner Linked In:https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/  Podcast: https://podcasts.apple.com/us/podcast/business-badassery-podcast/id1534359419  Breakthrough Clients: https://amyposner.com/breakthrough-clients/#bc-opt  Breakthrough Sales Calls: https://amyposner.com/breakthrough-sales-calls/  Complete Breakthrough Freelancer: https://amyposner.com/complete-breakthrough-freelancer/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re rounding up our 8 best tips and guest insights on all things hiring, from pre-hiring essentials, to successful delegation, to finding the right people to bring on your team. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also be linked for you in the show notes below for easy access. View the transcript for this episode at: https://otter.ai/u/STlBAzdKb67YsLqZdHomcO_m1v0?utm_source=copy_url Thank you to our sponsor! Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Want to increase your financial competence? Go to https://kickstartaccountinginc.com/gift to get your free gift! Links to the featured episodes: EP 93 w/ Say Gabriel: https://link.chtbl.com/8suBwwrB EP 252 w/ Emily Reagan: https://link.chtbl.com/TAw4NxBb EP 223 w/ Rachel Harris: https://link.chtbl.com/lU-TYwCw EP 123 w/ Tyler J. McCall: https://link.chtbl.com/mWPAAkAO EP 195 w/ Heather Brown: https://link.chtbl.com/38TylNUR EP 168 w/ Daina Trout: https://link.chtbl.com/xVpIp6ZI EP 254 w/ Danielle Hayden: https://link.chtbl.com/oAH9rkyw EP 201 w/ Pauleanna Reid: https://link.chtbl.com/7d_PuYjh Check out our previous roundup episodes: Email Marketing Roundup: https://link.chtbl.com/zW5tKLM2 Podcast Roundup: https://link.chtbl.com/CUa_hAXC Launching Roundup: https://link.chtbl.com/jz5RbIv0 Pitching Roundup: https://link.chtbl.com/sllNCKMT Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1 Conversion Roundup: https://link.chtbl.com/AYNw_c2w Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY Marketing Roundup: https://link.chtbl.com/AkgrDVmg Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

The media tends to portray women as over-spenders who are bad with money, causing Kickstart Accounting founder Danielle Hayden to notice that many of her new clients would come in asking “where can I cut back?” But Danielle, who runs a 7 figure bookkeeping and accounting agency, challenges that narrative by examining where women are actually underspending in their businesses in a way that is prohibitive to reaching their goals. In this case study, we dissect how Danielle is spending $113,223 on outsourced services for her business this year to drive growth, and why she has no desire to bring these roles in-house. We’ll itemize every outsourced service, how much return she gets on these investments, and the process she uses to discern which roles should be hired in-house versus outsourced to an expert. View the transcript for this episode at: https://otter.ai/u/UhFUoVcYoCFZ8XHV8H4YB5V-wMo?utm_source=copy_url Thank you to our sponsor! Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com Connect with Danielle: FREE GIFT: https://kickstartaccountinginc.com/gift/ IG: https://instagram.com/kickstart accounting LinkedIn: https://www.linkedin.com/in/danielle-hayden-kickstartaccounting/ Podcast: https://kickstartaccountinginc.com/businessbythebooks Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

A lot of expert-based online businesses and coaches start with 1:1 client services, myself included. But what happens when you’ve reached your capacity and want to transition from a one-to-one to one-to many business model? Dani Marenburg of Mindin’ My Macros successfully restructured her 1:1 service into a scalable offer suite that 2Xed her revenue in just one year! In today’s case study, we go through Dani’s process of shifting her individual client work into scalable programs, which halved her working hours from 60 to 30 hours a week. View the transcript for this episode at: https://otter.ai/u/GjnaJOA4DNT5yl2CXcQHsK0itlQ?utm_source=copy_url Thank you to our sponsor! Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com Connect with Dani: IG: @mindinmymacros Mindin’ My Wellness Podcast: https://mindinmymacros.com/podcast Free Macros Training: https://mindinmymacros.com/masterclass Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

When you start a business, you wear all the hats - everything from operations to accounting to marketing to customer service. Eventually, you become your own roadblock to growth - so how do you get out of the weeds and hire the right people to join your team? To answer this question, we’re joined by Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, a program training women to become successful freelance marketing assistants and specialists every online business owner wants to hire. Stay tuned to hear how Emily recommends you prep your business for hiring, the difference between hiring contractors vs employees, what pay rates you should expect for certain roles, and her take on why you should avoid agencies and UpWork when looking for talent. View the transcript for this episode at: https://otter.ai/u/24r7KfgyO1lVnymlRavuHcsHijc?utm_source=copy_url Thank you to our sponsor! Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com Connect with Emily: IG: @emilyreaganpr YT: @emilyreaganpr TikTok: @emilyreaganpr LinkedIn: Emily Reagan FB Page: @emilyreaganpr FB Group: Emily’s Unicorn Digital Marketing Assistant Lab Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re a longtime listener, you know getting in front of borrowed traffic is our favorite audience growth strategy, and today’s case study on hosting roundtables affirms why. Women’s leadership expert and founder of Safi Media, Eleanor Beaton, has successfully hosted 14 roundtables since Q4 2021, inviting aligned speakers to join her for hot button conversations and growing her email list by 2655 highly vetted subscribers in the process. The roundtables may be free to attend, but they have collectively driven $884,000 in post-event sales from attendees. We ask Eleanor all the questions you want to know to replicate this strategy in your own business, from the logistics of promoting, inviting speakers, and facilitating roundtable conversations, to which roundtable topics drew the biggest crowds and how to best approach the post-event sales process without scaring your new leads away. View the transcript for this episode at: https://otter.ai/u/AUzgzZdRZJWN7Jrwsu956FWs-Bw?utm_source=copy_url Thank you to our sponsors! Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo Transform your business and take your sales to the stratosphere with Coming Up Roses' course and marketing community, "Launch Your Own Way": https://cominguproses.co/lyow Listen to Kelsey's case study: https://link.chtbl.com/NXHQOVSv Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Eleanor: www.safimedia.co/roundtable  Instagram: @eleanorbeaton Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size. Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops to quizzes. But she recently discovered that the best way to get intentional buyers for her $1500 program was to identify the people in her community who were serious about the transformation she offered AND had buying power! She did this by creating a limited series private podcast priced at $99 to access. This strategy converted 30% of listeners into program students, generating $108,000 in sales between two live launches! In today’s case study, we dig into the data from Kelsey’s January and May launches to uncover the private podcast content, structure, and timelines that move listeners to take action. View the transcript for this episode at: https://otter.ai/u/5n3bIqnb8yGt_nwkAiRkIYZDW4w?utm_source=copy_url Thank you to our sponsor! FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen Connect with Kelsey: Get an episode of 'The Warm Up' for free: https://unique-frost-816.myflodesk.com/h96k3n8n50 https://cominguproses.co Instagram: https://instagram.com/cominguproses.co Try Kajabi free for 30 days: https://ellenyin.com/kajabi Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

You may be overcomplicating your launches… While in the midst of a health scare juggling appointments, surgeries, and literally being unable to speak for periods of time, list-building expert and business matchmaker Linda Sidhu still pulled off a $330K launch. She didn’t use any of the traditional methods during her launch to promote her offer, like ads, webinars, social media posts, or email blasts. All of her new buyers were referred by her network of clients, peers, and mentors. Linda is a testament to why community is the greatest lifeline for your business, and in this case study, she details exactly how she supercharged word of mouth sales to enroll 98 members for a $3500 offer. View the transcript for this episode at: https://otter.ai/u/CebrhCr66Sp3Ih3Tr-QyppCDbBk?utm_source=copy_url Connect with Linda: QUIZ: What’s Your Visibility It-Factor? https://www.lindasidhu.com/quiz Magic Match Workshop: https://www.lindasidhu.com/magicmatch Instagram: https://www.instagram.com/iamlindasidhu/  Facebook Group (Super Connected): https://www.facebook.com/groups/813848232379718 Links mentioned in the episode: Linda's quiz case study episode: https://link.chtbl.com/9i_s2XIR Hear more about her Mixermind: https://link.chtbl.com/xbfR6x4V Veronica Romney's Open House strategy: https://link.chtbl.com/rvhMPSCo Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

I was recently crowned Mrs. Oregon America! Curious what led me to compete in (and win) my first pageant? Many of you have been witness to my personal growth as a founder over the last 6 years, so in line with our usual practice of building in public, I’m sharing my experience as Mrs. Oregon America so far and how I plan to use my role to further our mission of championing women entrepreneurs. View the transcript for this episode at: https://otter.ai/u/wzwYJr0dRqg1W0bOgw03ufS7WG0?utm_source=copy_url Thank you to our sponsor! Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/ Links mentioned in the episode: Crowning Video: https://www.instagram.com/p/C6k2dqQuQDb/ KATU Live Interview: https://katu.com/afternoon-live/special-guests/mrs-oregon-america-2024-ellen-yin# Salem Reporter Interview: https://www.salemreporter.com/2024/05/14/salem-business-owner-named-mrs-oregon-america/?fbclid=IwZXh0bgNhZW0CMTEAAR0cDQR5pCq-JVcC0UOV7VDcNRkGBZh_aHKQThuXvMhaRyxvKm-1g9jiyPo_aem_Aft3RYJ3Qo59Q0D-cItR5tj_dztJRxIe-pvl9staLWFGWrHXjToazHbuIzUNZ0BjLcY5L7TvdTpI81HlDs4qhkjL Corvallis Gazette-Times: https://gazettetimes.com/news/local/corvallis-native-crowned-mrs-oregon-america/article_89e59ad6-162c-5d3c-9869-a66a4bee8d0d.html Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

As humans, we are subconsciously attracted to or trusting of things that feel familiar. Today’s case study examines how executive assistant Kiri Mohan, who also doubles as a coach for freelancers who work corporate jobs, used this to her advantage to double her revenue in one year - all while working 25 hours a week as a solopreneur. By implementing a simple reflection framework, Kiri studied the brand colors, imagery, copy, social media, and website of her ideal clients, and started reflecting similar qualities in her own brand presentation and messaging. Doing this not only attracted the exact kind of clients that Kiri wanted to work with, but it allowed her to increase her pricing - going from working $40 per hour trading time for money to $5K per month retainer contracts. This reflection process is brilliant, let’s dig in. View the transcript for this episode at: https://otter.ai/u/MIP2e93j4NJhvurHEpGYF6gwEo0?utm_source=copy_url Thank you to our sponsors! Want to add another podcast to your queue? Listen to episode 63 of Organized & Productive with The Organized Flamingo: https://theorganizedflamingo.com/63-letting-go-of-mental-physical-clutter-with-colleen-blake-miller/ Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Kiri: https://www.corporate2contract.com/ LinkedIn: https://www.linkedin.com/in/kirimohan/ Instagram: @thekirimohan Her Balanced Hustle Podcast: https://link.chtbl.com/CtC Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices