Digital Dominators

In this episode of Digital Dominators, host Sooz Young and guest Suz Bird discuss the importance of effective content strategy over simply creating more content. Suz shares her journey in marketing and how she helps businesses repurpose content to maximize visibility without burnout. They explore the role of AI in content creation, the significance of authenticity, and the need for a mindset shift in approaching content marketing. The conversation emphasizes understanding your audience, the importance of engagement, and practical tips for developing a sustainable content strategy.EPISODE CHAPTERS00:00 Introduction to Content Strategy and Repurposing09:13 Suz Bird's Journey in Marketing and Content Creation18:30 Understanding Content Strategy vs. Content Creation27:46 Practical Tips for Effective Content Repurposing28:36 Understanding Control in Marketing Strategies30:46 The Importance of Audience Engagement34:08 Repurposing Content Effectively36:34 Creating and Splitting Long-Form Content43:32 Authenticity in the Age of AI51:58 Agility and Flexibility in Content StrategyKEY TAKEAWAYS– It’s not about creating more content, but using existing content effectively.– Understanding your audience is crucial for content strategy.– Repurposing content can save time and increase visibility.– AI can assist in content creation but should not replace human touch.– Authenticity is key in standing out in a saturated market.– Engagement rates matter more than follower counts.– Content should be a conversation starter, not just promotional.– Business goals should drive marketing strategies.– Experimentation is essential to find what works for your audience.– Mindset shifts are necessary for effective content marketing.RESOURCES SHAREDhttps://www.birdandemmy.co.ukhttps://www.instagram.com/suzabird/https://www.facebook.com/BirdandEmmyhttps://www.tiktok.com/@suz_a_birdhttps://www.linkedin.com/in/suz-bird/https://www.linkedin.com/company/multiply-tech/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to https://allmylink.me/tcelevenlabs

In this episode of Digital Dominators, Sooz Young speaks with Amanda Hutchinson, a branding photographer and storytelling strategist, about the importance of visual branding and personal storytelling in business. They discuss how first impressions are formed through visual content, the journey of transitioning from crisis management to branding, and the challenges business owners face in presenting themselves authentically. Amanda shares practical tips for effective branding photography, emphasizing the need for confidence, collaboration with photographers, and the significance of storytelling in connecting with audiences. The conversation highlights the mindset shifts necessary for entrepreneurs to show up authentically and engage their ideal clients.EPISODE CHAPTERS00:00 The Power of Visual First Impressions02:46 Amanda's Journey from Crisis Management to Branding05:37 Overcoming Camera Fear and Building Confidence08:17 The Challenges of Personal Branding11:02 Strategies for Effective Visual Storytelling13:41 Collaboration with Photographers for Authentic Branding16:27 Understanding Your Ideal Client and Values19:24 Creating a Visual Representation of Your Brand22:08 The Importance of Authenticity in Branding25:00 Consistency Across Platforms for Brand Recognition29:19 Connecting Through the Lens32:22 Investing in Your Brand's Visual Assets35:25 The Power of Storytelling in Personal Branding41:12 Creating Conversations Through Content47:46 Mindset Shifts for Authentic Engagement54:40 Practical Tips for Effective BrandingKEY TAKEAWAYS– Visual first impressions can make or break potential client connections.– Brand photos should reflect your best self and authenticity.– Confidence in front of the camera is crucial for personal branding.– Many business owners struggle with showing up authentically online.– Collaboration with photographers is key to effective branding.– Authenticity in branding builds trust and connection with audiences.– Storytelling is a powerful tool for engaging clients.– Consistency in branding helps build familiarity with your audience.– Investing in quality photography is essential for business growth.– Mindset shifts are necessary for overcoming fears related to personal branding.RESOURCES SHAREDhttps://www.akpbrandingstories.co.ukhttp://www.instagram.com/akpbrandingstorieshttps://www.facebook.com/AKPBrandingStories/http://www.instagram.com/akpbrandingstorieshttps://www.linkedin.com/in/amanda-hutchinson-brand-photographer/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to https://allmylink.me/tcelevenlabs

In this episode of Digital Dominators, host Sooz Young speaks with Nikki Oliveira, CEO of Honour Digital, about the complexities of running effective Meta ads. They discuss common misconceptions, the importance of proper setup, and the five key mistakes that small business owners often make when advertising on platforms like Facebook and Instagram. Nikki shares her journey into the world of digital marketing and provides valuable insights on budgeting, targeting, and the significance of a consistent customer journey. The conversation emphasizes the need for patience and strategic thinking in digital advertising, making it clear that success requires a well-thought-out approach rather than quick fixes.EPISODE CHAPTERS00:00 Introduction to Meta Ads and Common Misconceptions06:21 Nikki Oliveira's Journey to Honour Digital12:04 Fundamentals of Setting Up Meta Ads17:50 Common Mistakes in Running Meta Ads31:09 Understanding Ad Spend and Budgeting for Success34:39 Understanding Meta Ads Learning Periods37:31 Strategies for Effective Ad Targeting41:24 Optimizing Customer Journey and Experience46:15 Common Mistakes in Ad Campaigns51:00 Creative Approaches to Ad Content55:57 Key Tips for Running Successful Meta AdsKEY TAKEAWAYS– Meta ads can feel like a money pit for small businesses.– Nikki Oliveira emphasizes the importance of a strategic approach to ads.– Setting up ads properly is crucial to avoid account issues.– Boosted posts often lead to ineffective advertising results.– Targeting the right audience is essential for ad success.– Ad spend should be sufficient to allow for effective learning.– Consistency in messaging across ads is key to customer engagement.– The customer journey must be optimized for better conversion rates.– Patience is necessary when running ads; results take time.– Understanding the data and metrics is vital for improving ad performance.RESOURCES SHAREDhttps://honourdigital.com/https://honourdigital.com/meta-ads--lead-generation-that-works-1952http://www.instagram.com/honourdigitalhttp://www.facebook.com/honourdigitalhttps://www.linkedin.com/in/nikki-oliveira-pm/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to https://allmylink.me/tcelevenlabs

In this episode of Digital Dominators, Sooz Young speaks with Samantha Hanreck, founder of Data Sync Global, about the intersection of AI, automation, and business systems. They explore the importance of understanding data, the human element in technology, and the need for a mindset shift to embrace the future of work. Samantha shares practical tips for implementing AI and automation in businesses, emphasizing the value of team buy-in and the agility of smaller companies. EPISODE CHAPTERS00:00 The Rhythm of Business and Digital Transformation02:33 Samantha's Journey and Data Sync Global08:12 Understanding Business Systems and AI Integration16:02 Starting the AI and Automation Journey29:33 Mapping Processes for Business Efficiency33:21 Mindset Shift in Business and Technology35:03 Human-Centric Technology Adoption36:23 Bridging the Gap: Technology and Human Understanding39:09 Empowering Teams Through Technology Training45:31 Establishing a Rhythm in Business Processes47:58 Getting Ready for AI and Automation57:08 Practical Tips for AI and Automation Success00:00 The Rhythm of Business and Digital Transformation02:33 Samantha's Journey and Data Sync Global08:12 Understanding Business Systems and AI Integration16:02 Starting the AI and Automation Journey29:33 Mapping Processes for Business Efficiency33:21 Mindset Shift in Business and Technology35:03 Human-Centric Technology Adoption36:23 Bridging the Gap: Technology and Human Understanding39:09 Empowering Teams Through Technology Training45:31 Establishing a Rhythm in Business Processes47:58 Getting Ready for AI and Automation57:08 Practical Tips for AI and Automation SuccessKEY TAKEAWAYS– AI is a tool that enhances human capabilities, not replaces them.– Understanding your data is crucial for effective AI implementation.– The rhythm of business involves continuous iteration and improvement.– Team buy-in is essential for successful technology projects.– Smaller businesses have the advantage of agility in adopting new technologies.– Investing in technology training is as important as the technology itself.– Outsourcing specialized skills can enhance business efficiency.– Creating a supportive environment for technology adoption is key.– Using AI tools can streamline processes and save time.– A mindset shift is necessary to embrace the future of work.RESOURCES SHAREDhttps://www.datasync.globalhttps://www.instagram.com/scamantrix/https://www.facebook.com/samantha.hanreckhttps://www.linkedin.com/in/samantha-hanreck/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

This is a special end-of-year episode of the Digital Dominators Podcast.Instead of a guest interview, I’m taking you behind the scenes of the podcast and sharing the moments that mattered most since we launched earlier this year.Using real engagement data from our most-watched and most-shared podcast clips, this episode brings together highlights from conversations with Digital Dominator experts across business, marketing, AI, cyber security, and digital skills.Not as a “best of”.But as a guided walkthrough of the ideas that actually help people feel more confident in a digital world.In this episode, we explore the six core Digital Mindset skills:Innovation – curiosity, problem-solving, and human-centred thinkingWeb Presence – being findable, trusted, and clear onlineSocial Media Marketing – visibility without pressure or performanceCyber Security – protecting what you’re buildingAI & Automation – using tools responsibly and intentionallyMaking Decisions with Data – thinking clearly and choosing what mattersYou’ll hear short clips from multiple podcast guests, with context, reflections, and connections between the skills - all brought together through the Digital Mindset and the Tekunoji Method.Why this episode?At Technology Coaching, we talk a lot about practising what we preach.So this episode is built using data:What people stopped scrolling for.What they replayed.What they shared.And what stood out wasn’t hype or trends - it was clarity, confidence, and practical skills.If you’re new hereI’m Sooz Young, founder of Technology Coaching.I work with business owners, teams, and organisations to build digital confidence through skills-first learning.Everything you’ll hear in this episode is designed to help digital feel lighter, clearer, and more intentional.Want to go deeper?If you’re curious about your own Digital Mindset, you can take the Digital Mindset Quiz to see how strong you are across all six skills and where a small shift could make a big difference.Here's the link: https://technologycoachingonline.com/quiz/Thanks for listening and welcome to the world of Digital Dominators.

In this episode of Digital Dominators, Sooz Young and Emily Gardner discuss the evolving landscape of remote work and facilitation. They explore the importance of redesigning remote sessions to enhance engagement and collaboration, emphasizing that remote work can be as effective, if not better, than in-person interactions. Emily shares her journey into facilitation, the philosophy behind effective remote engagement, and practical tips for designing impactful online experiences. The conversation highlights the necessity of human skills in a digital world and the potential role of AI in facilitation, while also providing actionable insights for anyone looking to improve their remote interactions.EPISODE CHAPTERS00:00 Introduction to Digital Dominators Podcast08:27 Transitioning from In-Person to Remote Facilitation16:47 Designing Effective Remote Sessions23:11 Human Skills in Remote Facilitation29:09 The Future of Facilitation: AI and Avatars37:02 The Importance of Mindset in Facilitation42:29 Facilitation Skills for the Future of Work49:46 Tips for Redesigning Remote EnvironmentsKEY TAKEAWAYS– Remote work can be better than in-person when done right.– Facilitation is a crucial skill for the future of work.– Designing for remote sessions requires a different mindset.– Engagement in remote sessions is key to success.– Understanding different learning styles enhances remote training.– Human skills are essential in a digital environment.– AI cannot replace the human touch in facilitation.– Every session should have a clear intention and structure.– DigiMindful practices can improve focus in remote settings.– Fun and interactive elements can enhance remote learning experiences.RESOURCES SHAREDhttps://www.emilyfacilitates.com/https://www.emilyfacilitates.com/training-productshttps://www.linkedin.com/in/emilygardnerfacilitator/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, Sooz Young and Rebecca Leppard discuss the growing trend of fractional work, particularly for women seeking flexible leadership roles. They explore the differences between fractional roles and traditional employment, the demand for fractional talent, and the importance of community in supporting fractional workers. The conversation also touches on the future of work, emphasizing the need for adaptability and the potential for a more inclusive and diverse workforce.EPISODE CHAPTERS00:00 Rethinking Success: The Fractional Model09:59 Understanding Fractional Roles vs. Freelance and Consulting15:16 The Rise of Fractional Roles in Various Industries19:53 Empowering Women Through Fractional Work35:34 The Future of Work: Global Opportunities and Flexibility41:18 Final Thoughts: Embracing Change and CommunityKEY TAKEAWAYS– Fractional work offers a flexible alternative to traditional employment.– Women are increasingly seeking fractional roles to balance work and personal responsibilities.– The pandemic has blurred the lines between work and life, prompting a reevaluation of career paths.– Experience in the corporate world is invaluable and cannot be replaced by formal education.– Building a community for fractional workers can provide support and resources.– The future of work is global, allowing talent to be sourced from anywhere.– Hiring should focus on cultural fit as well as expertise.– The gig economy is evolving, with more emphasis on long-term fractional roles.– Employers need to adapt to the changing landscape of work and talent acquisition.– It's essential to prioritize mental health and work with people you enjoy.RESOURCES SHAREDhttp://www.rebeccaleppard.com/https://bit.ly/JoinFractionalsMatchhttps://www.instagram.com/rebeccaleppard/https://www.tiktok.com/@rebecca.leppardhttps://www.linkedin.com/in/leppard/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, Sooz Young speaks with Tamryn Dicks, a burnout prevention coach and founder of multiple digital businesses. They discuss the prevalence of burnout among entrepreneurs, the signs to recognize it, and the steps to overcome it. Tamryn shares her personal journey from experiencing burnout to helping others avoid it, emphasizing the importance of building a business that supports personal well-being. The conversation also covers the significance of purpose, effective processes, and leveraging technology to create a sustainable work environment, especially in remote settings.EPISODE CHAPTERS00:00 The Importance of Health in Business Success09:16 Recognizing and Overcoming Burnout18:18 Building a Business That Supports Life24:32 The Role of Technology in Managing Burnout33:50 Creating a Supportive Remote Work Environment42:54 Implementing Effective Systems and Processes52:20 Next Steps After Recognizing BurnoutKEY TAKEAWAYS– Success shouldn't come at the cost of your health.– Burnout is common among entrepreneurs and can be debilitating.– Recognizing the signs of burnout is crucial for recovery.– Building a business that supports your life is essential.– Purpose and process are foundational to a successful business.– You are the company's biggest asset; prioritize self-care.– Effective communication is key in remote teams.– Technology can help streamline processes and reduce burnout.– Creating a supportive network is vital for business owners.– Toxic clients can contribute to burnout; know when to let go.RESOURCES SHAREDhttps://www.pharsyde.co.uk/https://www.instagram.com/humanedgerhttps://www.instagram.com/humanedgerhttps://www.facebook.com/profile.php?id=61576309680579https://www.facebook.com/PharsydeSolutionsUKhttps://www.linkedin.com/in/pharsyde/?originalSubdomain=za🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, host Sooz Young speaks with Lucy McCarraher, a seasoned author and publisher, about the intricacies of writing and publishing a book, and using the AI tool Lucy created called BookMagic AI. They discuss the importance of positioning, planning, and the writing process, as well as how AI tools like BookmagicAI can enhance the writing experience. Lucy shares her journey in the publishing industry, the challenges authors face, and offers valuable tips for aspiring writers. The conversation emphasizes the balance between utilizing technology and maintaining the human touch in the writing process.Lucy created BookMagic AI with Daniel Priestly, and have recently won an award in the AI category of the Great British Entrepreneur Awards. EPISODE CHAPTERS00:00 Introduction to Book Writing and AI02:10 Lucy McCarraher's Journey to Publishing10:02 The Importance of Positioning Your Book11:31 The WRITER Framework for Book Creation22:52 The Writing Process and AI Integration27:51 The Writing Journey: Embracing AI Tools30:45 Enhancing User Experience: Customer-Centric Design33:12 Marketing Your Book: Beyond Writing36:47 AI for Good: Balancing Technology and Human Touch39:06 Empowering Women: The Mission Mastermind43:26 Making an Impact: Purpose-Driven Work46:54 Practical Tips for Aspiring AuthorsKEY TAKEAWAYS– Writing a book is about sharing your message and building credibility.– Positioning your book for your ideal audience is crucial.– Planning your book can prevent writer's block.– AI can assist in the writing process but should not replace the author's voice.– Creating a writing habit can significantly speed up the process.– Emotional ups and downs are normal during the writing journey.– Using a structured approach can simplify the writing process.– Engaging stories and case studies enhance the reader's experience.– Feedback from beta readers is essential for refining your manuscript.– Combining AI tools with human insight creates a powerful writing experience.RESOURCES SHAREDhttps://bookmagic.ai/https://bookmagic.ai/pricinghttps://www.instagram.com/lucymccarraher/?hl=enhttps://x.com/LucyMcCarraherlinkedin.com/in/lucymccarraherhttps://www.facebook.com/LucyMcCarraher/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, Sooz Young and content strategist Kate Llewellyn discuss the challenges of content creation, emphasizing the importance of confidence and consistency. Kate shares her journey into content consultancy, the significance of setting clear goals, and the difference between content creation and marketing. They explore strategies for effective multi-channel content planning, the impact of vanity metrics, and the necessity of purpose-driven content. Kate also introduces her Content Confidence audio series, designed to help business owners overcome self-doubt and find their voice in content creation.EPISODE CHAPTERS00:00 Introduction to Content Creation Challenges02:55 Kate Llewellyn's Journey to Content Consultancy05:19 The Role of Confidence in Content Creation08:43 Understanding Consistency vs. Constant Posting12:41 Defining Content in the Digital Age15:19 Distinguishing Content Creation from Marketing19:14 Planning with Purpose in Multi-Channel Strategies23:58 Content Purpose and Repurposing Strategies26:46 Balancing Personal and Business Content31:30 Understanding Vanity Metrics35:24 Defining Content Purpose and Strategy40:02 Tools for Consistent Content Creation43:57 Top Tips for Content ConfidenceKEY TAKEAWAYS– Many business owners feel overwhelmed by content creation.– Confidence is crucial for effective content strategy.– Consistency in content doesn't mean constant posting.– Content can take many forms beyond social media.– Marketing should always start with a clear goal.– Vanity metrics can mislead business owners about success.– Purpose-driven content helps engage the audience effectively.– Planning with purpose simplifies content creation.– Using tools can streamline the content creation process.– Finding joy in content creation boosts confidence.RESOURCES SHAREDhttps://thecontentconsultancy.com/about-kate/https://www.instagram.com/thecontentconsultancy/https://www.linkedin.com/in/katellewellyn/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, Sooz Young and Danielle Thompson delve into the toxic culture of success porn and its impact on business owners' mindsets. They discuss the importance of ethical marketing, recognizing personal values, and the need for authenticity in a digital-first world. Danielle shares her journey from corporate burnout to becoming a values-led business support expert, emphasizing the significance of understanding one's own success and the dangers of comparing oneself to curated online personas. The conversation also touches on the rise of fractional support in business and the importance of building credibility in this space.EPISODE CHAPTERS00:00 The Illusion of Success in the Digital Age02:57 Danielle's Journey: From Corporate Breakdown to Empowerment05:43 The Ethics of Marketing and the Dangers of Success Porn08:26 Defining Personal Success: Beyond Six-Figure Income11:04 Finding Your Values and Resetting Your Business Mindset14:03 Listening to Your Intuition: Recognizing Discomfort and Jealousy16:43 Visualizing Your Future: Creating a North Star for Your Goals19:53 The Balance of Authenticity and Marketing in Business22:32 Intent vs. Perception: The Ethics of Sharing Success Stories29:28 Navigating the Fractional Landscape31:50 The Shift from Corporate to Fractional Roles34:55 Challenges in the Fractional Workforce37:12 Building Credibility in the Fractional Space40:25 The Confidence Gap in Women Entrepreneurs43:03 Creating a Supportive Community for Fractional Workers45:23 Ethics and Authenticity in the Age of AI47:31 Empowering Future Generations54:39 Top Tips for Ethical SuccessKEY TAKEAWAYS– Success myths can harm your mindset.– Ethical marketing is crucial for sustainable success.– Recognizing discomfort can lead to personal growth.– Jealousy can indicate your true aspirations.– Your values should guide your business decisions.– Social media can distort perceptions of success.– Authenticity is key in a digital world.– Building credibility is essential in fractional support.– Empowering future generations is vital.– Always be true to yourself.RESOURCES SHAREDhttps://goldpsunsupport.comhttps://www.instagram.com/goldspunsupport/https://www.facebook.com/goldspunsupporthttps://www.tiktok.com/@goldspunsupporthttps://www.linkedin.com/in/daniellethompson-goldspunsupport/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, host Sooz Young speaks with Kim Scotland, a website accessibility strategist, about the importance of creating inclusive and accessible websites. They discuss Kim's journey into the field of accessibility, the legal requirements for website accessibility, and practical tips for improving website usability for all users. The conversation emphasizes the moral obligation of businesses to ensure their websites are accessible and the benefits of doing so for both users and businesses alike.EPISODE CHAPTERS00:00 Introduction to Website Accessibility02:01 Kim Scotland's Journey into Accessibility09:00 Fundamentals of Website Accessibility14:17 Legal Requirements for Accessibility19:05 Best Practices for Accessible Links24:34 SEO and Accessibility: A Symbiotic Relationship27:10 The Importance of Plugin Selection29:53 Accessibility Testing and User Experience32:45 The Journey Towards Website Accessibility34:34 Utilizing Analytics for Website Optimization37:58 E-commerce Accessibility Considerations41:19 Building Accessible Templates for Websites43:25 Choosing the Right Tools for Your Business47:30 Supporting Businesses with Tech SolutionsKEY TAKEAWAYS– Website accessibility is not just a legal requirement but a moral obligation.– Small changes can significantly impact website accessibility.– Continuous learning is essential for staying updated on accessibility best practices.– Color contrast is crucial for readability and accessibility.– Using descriptive link text improves user experience and SEO.– Headings help structure content for both users and search engines.– Templates can streamline the process of maintaining accessibility on e-commerce sites.– Analytics tools are vital for understanding user behavior and improving websites.– Choosing the right tools for your business is essential for success.– Accessibility should be a priority in web design and development.RESOURCES SHAREDhttps://kimscotland.comhttps://kimscotland.com/audit/https://instagram.com/kim_scotlandhttps://www.facebook.com/kimscotland0https://www.linkedin.com/in/kim-scotland-155902161/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, host Sooz Young speaks with Ilaria Sambi, an online business strategist and automation expert. They discuss the common pitfalls entrepreneurs face when trying to manage their businesses alone, the importance of systems and automation, and how to choose the right tools for your specific business needs. Ilaria shares her journey from a corporate scientist to a business automation expert, emphasising the need for tailored solutions rather than one-size-fits-all approaches. The conversation also touches on the role of AI in business, ethical considerations in technology use, and practical tips for entrepreneurs to streamline their operations and enhance client experiences.EPISODE CHAPTERS00:00 Introduction to Digital Dominators and Overwhelm in Entrepreneurship01:38 Ilaria Sambi's Journey from Science to Automation07:24 Understanding Systems and Their Importance for Businesses11:21 Choosing the Right Tools for Your Business16:22 The Role of Technology as a Team Member19:59 Simple Automations to Free Up Time23:52 Identifying Bottlenecks and Time Suckers in Business26:54 Understanding Business Needs and Custom Solutions28:39 The Role of AI in Business Automation31:37 Embracing AI: Opportunities and Challenges34:25 Ethics and Sustainability in AI Usage37:06 Navigating AI Tools and Automation Strategies39:58 The Importance of Human Expertise in Tech45:36 Creating Effective Systems for Business Success48:20 Key Takeaways for Simplifying Business ProcessesKEY TAKEAWAYS– Many entrepreneurs struggle with doing everything themselves.– Automation can simplify business processes and improve client experiences.– Choosing the right tools is crucial for effective automation.– Understanding your business needs is more important than the tools themselves.– AI is making technology more accessible to non-tech-savvy individuals.– Small tasks can add up and should be automated to save time.– Investing in expert advice can save time and reduce stress.– Technology should enhance human capabilities, not replace them.– Ethical considerations are important when using AI and technology.– Every business is unique, requiring tailored solutions.RESOURCES SHAREDhttps://www.ilariasambi.comhttps://ilaria-sambi.formaloo.me/systems-quizhttp://www.instagram.com/ilariasambihttps://www.facebook.com/Ila.samb/https://www.tiktok.com/@ilariasambiobmhttp://www.linkedin.com/in/ilaria-sambi/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, Sooz Young speaks with Naomi Rose, a content marketing strategist, about the essential strategies for creating impactful content that converts. They discuss Naomi's journey from classical music to content marketing, the importance of authenticity, and how to navigate misinformation in the digital space. Naomi emphasizes the need for businesses to build trust and connections with their audience, the role of personal branding, and how to effectively use AI in content creation. The conversation also covers the customer journey, changing mindsets around investment, and the significance of relationship-building through content. EPISODE CHAPTERS00:00 Introduction to Content Marketing Strategies01:51 Naomi Rose's Journey to Content Marketing06:49 The Importance of Authenticity in Content Creation11:28 Navigating Misinformation in the Digital Space13:59 Strategies for Authentic Audience Engagement17:10 Building Personal Brands Authentically21:17 The Challenge of Polarizing Content25:39 The Role of AI in Content Creation29:12 Harnessing AI for Content Creation32:13 Strategic Content Planning with AI38:00 Understanding Content Conversion to Sales44:19 Building Trust and Overcoming Skepticism49:42 Using AI as a Relationship Builder52:25 Key Tips for Creating Effective ContentKEY TAKEAWAYS– Visibility without conversions is just noise.– People buy from people, not polished content.– Content should be boring; say the same things repeatedly.– AI can help you plan and create content.– It's about being consistent and reliable.– People want to see behind the scenes.– You need to talk to the symptoms, not the problems.– Success takes consistency and time.– Your ideal clients are your success.– Keep it simple for you to show up consistently.RESOURCES SHAREDhttps://www.naomicrose.co/http://www.instagram.com/iamnaomicrosehttp://www.facebook.com/naomiclairerosehttp://www.linkedin.com/in/iamnaomicrose🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, Sooz Young and Rebecca Miller discuss the critical importance of maintaining an authentic voice in the age of AI-generated content. They explore how individuals can navigate their identity and voice in business, emphasizing the need for clarity of thought and the courage to express unique opinions. The conversation also touches on the role of communication skills in leadership and how AI can be utilized as a tool to enhance, rather than replace, personal expression. Key takeaways include the importance of finding the threads that connect various aspects of one's work and the necessity of being true to oneself in order to stand out in a crowded marketplace. EPISODE CHAPTERS00:00 The Importance of Authentic Voice in AI Era06:56 Finding Your Identity and Voice12:07 Strategies for Effective Communication17:59 Navigating Multifaceted Identities24:02 The Role of Communication in Leadership26:35 The Power of Storytelling28:37 The Impact of Technology on Human Connection30:33 Authenticity in Communication33:03 Navigating Personal and Professional Identity36:12 Leveraging AI as a Tool40:32 Finding Your Voice and Core ValuesKEY TAKEAWAYS– Your voice is your brand's most powerful asset.– AI-generated content can dilute personal expression.– Finding your unique voice requires confidence and introspection.– Communication skills are essential for effective leadership.– AI should be used as a tool, not a replacement for personal voice.– Clarity of thought is crucial for effective messaging.– Identify the threads that connect your various roles and interests.– People connect with authentic stories and experiences.– Pursue what you want to be known for with courage.– Your business reflects your values and beliefs.RESOURCES SHAREDhttps://www.blocandrose.comhttps://theartoffiguringshitout.substack.com/https://www.linkedin.com/in/rebecca-mackay-miller/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, host Sooz Young speaks with marketing strategist Niki Hutchison about the common mistakes business owners make in their marketing efforts. Niki shares her journey in the marketing field, emphasizing the importance of prioritizing marketing, overcoming procrastination, and simplifying social media strategies. The conversation also covers the significance of visibility, networking, and building trust in business relationships. Niki introduces her events, Adventures in Marketing and Launch Like a Pro, aimed at helping business owners enhance their marketing skills and strategies. The episode concludes with actionable tips for listeners to improve their marketing efforts.EPISODE CHAPTERS00:00 Introduction to Marketing Challenges02:25 Niki's Journey in Marketing05:38 Common Marketing Mistakes07:46 Overcoming Procrastination in Marketing13:14 Simplifying Social Media Marketing15:39 Platform-Specific Marketing Strategies18:53 The Importance of Multi-Channel Marketing21:00 Leveraging AI in Marketing26:37 Going Detective Mode in Market Research27:56 Collaborative Marketing Strategies30:45 The Power of Collaboration in Business31:56 Visibility as the Engine of Growth33:50 Building Trust in Business Relationships38:07 Adventures in Marketing: A Unique Event Experience43:13 Launch Like a Pro: Redefining Product Launches52:22 Three Essential Marketing Tips for SuccessKEY TAKEAWAYS– Marketing can feel overwhelming due to the abundance of advice.– Prioritizing marketing is crucial for business success.– Procrastination often hinders effective marketing actions.– Establishing a routine can help overcome procrastination.– Using a scheduler can simplify social media marketing.– Repurposing content across platforms enhances visibility.– Networking and collaboration are key to business growth.– Visibility is essential for driving sales and growth.– Building trust in business relationships is vital.– Accountability can significantly improve marketing efforts.RESOURCES SHAREDhttps://nikihutchison.comhttp://www.instagram.com/nikihutchisonhttp://www.facebook.com/nikihutchisonhttp://www.linkedin.com/in/nikihutchisonwww.tiktok/ @nikihutchisonltd 🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, Sooz Young speaks with Selina Thompson, founder of Forward Transformation, about the importance of digital transformation in the workplace. They discuss the challenges organizations face in adopting new technologies, the significance of human skills in tech, and the generational differences in tech adoption. Selina shares her journey from fashion to corporate communications and how she helps companies navigate the complexities of digital change. The conversation emphasises the need for collaboration, understanding digital maturity, and the role of AI in shaping the future of work.EPISODE CHAPTERS00:00 Navigating the Future of Work01:33 Selena Thompson's Journey to Digital Transformation04:56 Understanding Digital Transformation Challenges10:00 The Importance of Human Skills in Tech11:08 Generational Shifts in the Workforce14:53 Leadership in a Digital Age19:19 Choosing the Right Tools for Collaboration23:32 Overcoming Assumptions in Digital Adoption26:26 The Need for Technology Training27:51 Understanding AI Implementation in Organizations30:16 Staying Updated in a Rapidly Evolving Digital Landscape33:07 The Importance of Play in Technology Adoption36:52 Overcoming Resistance to AI and Technology48:55 The Future of Work: Collaboration Between Humans and AIKEY TAKEAWAYS– Digital transformation requires a human-first approach.– Understanding the cultural appetite for change is crucial.– Collaboration tools can enhance team communication.– Generational differences impact technology adoption.– Leaders must navigate ambiguity in tech implementation.– Knowledge sharing is essential for successful transformation.– AI implementation requires understanding processes.– Playfulness in learning technology can reduce fear.– Commitment to continuous learning is vital.– Building relationships across departments fosters successful change.RESOURCES SHAREDhttps://www.forwardtransformationchange.com/https://545xcukmvi1.typeform.com/to/elEA1PNV?typeform-source=www.forwardtransformationchange.comhttps://www.linkedin.com/in/selinathompsonhttps://x.com/selinathompson?lang=en🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, host Sooz Young engages with Aariffa Hajamaideen, founder of Teckollab, to explore the intersection of AI, automation, and human skills in business.They discuss the challenges and opportunities of integrating technology while maintaining the essential human touch. Aariffa shares her journey from a tech background to founding Teckollab, emphasizing the importance of understanding market needs, compliance, and ethical considerations in tech.The conversation highlights the need for startups to navigate the complexities of technology adoption and the critical role of human skills in leveraging AI effectively.EPISODE CHAPTERS00:00 Navigating AI and Automation in Business08:50 Arifa's Journey: From Corporate to Startup17:29 The Importance of Human Skills in Tech26:08 Implementing AI: Finding the Right Solutions34:54 Automation: Identifying Bottlenecks and Solutions40:55 Overcoming Barriers in Corporate Infrastructure48:19 Blending Human Skills with AI SolutionsKEY TAKEAWAYS– Understand your market and customer needs before implementing technology.– Evaluate your strengths and competitive advantages in the tech landscape.– Start small and gradually integrate AI and automation into your business processes.– The human element is crucial in technology adoption and implementation.– Compliance and ethical considerations are essential in tech development.– AI should enhance human capabilities, not replace them.– Collaboration and communication within teams are vital for successful tech integration.– Stay informed about the latest technology trends and tools available.– Focus on creating unique solutions rather than replicating existing ones.– Embrace a mindset of continuous learning and adaptation in the tech space.RESOURCES SHAREDhttps://teckollab.comhttps://www.instagram.com/aariffahajamaideenhttps://linkedin.com/in/aariffa🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, Penny Hopkinson discusses the transformative power of operations manuals in business. With over 30 years of experience, she emphasizes the importance of clear documentation and how AI is revolutionizing the creation of these manuals. Penny introduces her innovative tool, Manual Magic, designed to help businesses create engaging and effective manuals. The conversation also explores the significance of gamification in team engagement and the need for continuous learning in the workplace. Penny shares valuable insights for solopreneurs and small businesses on how to leverage AI and documentation to enhance their operations and empower their teams.EPISODE CHAPTERS00:00 Unlocking the Power of Operations Manuals07:55 The Importance of Documentation in Business14:20 Revolutionizing Manuals with AI21:21 Engaging Teams Through Gamification27:01 Empowering Solopreneurs and Small Businesses39:35 The Future of Learning and DevelopmentKEY TAKEAWAYS– Operations manuals can be a secret weapon for businesses.– Documentation is essential for training and replicating systems.– AI is revolutionizing the creation of operations manuals.– Engaging teams through gamification can improve productivity.– Solopreneurs can protect their intellectual property with documentation.– Breaking down tasks into smaller parts makes them manageable.– Continuous learning is crucial for personal and professional growth.– Clear communication is key to solving problems in business.– Using AI tools can streamline the documentation process.– Creating an inclusive environment fosters team engagement.RESOURCES SHAREDhttps://www.linktr.ee/pennyhopkinsonhttps://www.facebook.com/penny.hopkinsonhttps://www.linkedin.com/in/pennyhopkinson🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, host Sooz Young speaks with Lindsay McGlone, a social media strategist and Instagram expert. They discuss the importance of authenticity, personal branding, and building genuine connections on social media. Lindsay shares her journey to becoming an Instagram expert, the significance of sharing personal stories, and the myths surrounding Instagram growth. The conversation emphasizes the need for resilience in the face of online challenges and the importance of investing in oneself and one's business.Lindsay provides actionable tips for new Instagram users and highlights the value of creating a community of raving fans.EPISODE CHAPTERS00:00 Introduction to Instagram's Impact on Business02:03 Lindsay's Journey to Instagram Expertise08:03 The Power of Personal Storytelling11:00 Building a Personal Brand vs. Business Brand18:15 Debunking Instagram Myths21:33 Engagement and Authenticity on Social Media29:32 The Future of Authenticity in a Digital World31:29 Embracing Authenticity and Resilience37:28 Building a Community of Raving Fans42:13 The Intersection of Creativity and Business46:58 Getting Started on Instagram52:53 Investing in Growth and Mindset57:45 Body Positivity and Self-AcceptanceKEY TAKEAWAYS– Lindsay McGlone emphasizes the importance of authenticity in social media.– Building genuine relationships is key to success on Instagram.– Personal brands grow quicker than traditional business accounts.– Sharing personal stories helps create a connection with the audience.– Engagement is important, but conversion is what truly matters.– Surprise and delight your clients to build loyalty.– Investing in training and learning is crucial for business growth.– Resilience is necessary to handle online challenges and criticism.– Lean into your uniqueness to stand out in a crowded market.– Your body is not the most interesting thing about you; focus on your skills and values.RESOURCES SHAREDhttps://lindsaymcglone.co.uk/https://lindsaymcglone.kartra.com/page/free-makemoresaleshttps://www.instagram.com/rollinwithlindsay_ https://www.facebook.com/lindsay.mcglone🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠