In this episode of Digital Dominators, host Sooz Young speaks with marketing strategist Niki Hutchison about the common mistakes business owners make in their marketing efforts.

Niki shares her journey in the marketing field, emphasizing the importance of prioritizing marketing, overcoming procrastination, and simplifying social media strategies.

The conversation also covers the significance of visibility, networking, and building trust in business relationships.

Niki introduces her events, Adventures in Marketing and Launch Like a Pro, aimed at helping business owners enhance their marketing skills and strategies.

The episode concludes with actionable tips for listeners to improve their marketing efforts.

EPISODE CHAPTERS

00:00 Introduction to Marketing Challenges

02:25 Niki's Journey in Marketing

05:38 Common Marketing Mistakes

07:46 Overcoming Procrastination in Marketing

13:14 Simplifying Social Media Marketing

15:39 Platform-Specific Marketing Strategies

18:53 The Importance of Multi-Channel Marketing

21:00 Leveraging AI in Marketing

26:37 Going Detective Mode in Market Research

27:56 Collaborative Marketing Strategies

30:45 The Power of Collaboration in Business

31:56 Visibility as the Engine of Growth

33:50 Building Trust in Business Relationships

38:07 Adventures in Marketing: A Unique Event Experience

43:13 Launch Like a Pro: Redefining Product Launches

52:22 Three Essential Marketing Tips for Success

KEY TAKEAWAYS

– Marketing can feel overwhelming due to the abundance of advice.

– Prioritizing marketing is crucial for business success.

– Procrastination often hinders effective marketing actions.

– Establishing a routine can help overcome procrastination.

– Using a scheduler can simplify social media marketing.

– Repurposing content across platforms enhances visibility.

– Networking and collaboration are key to business growth.

– Visibility is essential for driving sales and growth.

– Building trust in business relationships is vital.

– Accountability can significantly improve marketing efforts.

RESOURCES SHARED

• https://nikihutchison.com

• http://www.instagram.com/nikihutchison

• http://www.facebook.com/nikihutchison

• http://www.linkedin.com/in/nikihutchison

• www.tiktok/ @nikihutchisonltd

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