In this episode of Digital Dominators, host Sooz Young and guest Abigail Mills discuss the common mistakes businesses make on Instagram and how to avoid them.

They explore the importance of having a clear strategy, the role of stories in selling, and the significance of a well-crafted bio.

Abigail shares her journey into social media management and offers actionable tips for businesses to enhance their Instagram presence and engagement.

EPISODE CHAPTERS

00:00 The Evolution of Instagram as a Platform

03:54 Personal vs. Business Use of Instagram

07:54 The Power of Personal Branding in Services

08:16 Content Strategies for Service-Based Businesses

10:46 Selling on Stories: The Key to Conversions

12:00 Consistency vs. Frequency in Posting

14:42 The Importance of Testing Strategies

15:23 Maximizing Your Instagram Bio for SEO

16:17 The Role of Meta AI in Social Media Marketing

19:27 Diverse Content Strategies for Engagement

21:49 The Necessity of a Content Strategy

KEY TAKEAWAYS

– Instagram can be both a powerful tool and a source of frustration for businesses.

– Having a clear strategy is essential for effective Instagram use.

– Stories are a key feature for selling and engaging with your audience.

– Consistency in posting doesn't mean daily; it means maintaining a pattern that works for you.

– Your Instagram bio should clearly communicate your value and include relevant keywords.

RESOURCES SHARED

• https://www.roseandthistlesocial.com/

• https://www.roseandthistlesocial.com/services
• www.instagram.com/roseandthistlesocial
• https://www.linkedin.com/in/abigailmills97/

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