In this episode of Digital Dominators, Sooz Young speaks with Kay Suthar, founder of Make Your Mark podcast agency, about the transformative power of podcasting for business growth.

They discuss Kay's unique journey from a police officer to a podcasting expert, the importance of transferable skills, and how to overcome fears associated with starting a podcast.

Kay shares practical tips for building influence, marketing a podcast, and monetization strategies, emphasizing the significance of storytelling and personal branding.

The conversation highlights the accessibility of podcasting for all business owners and the various ways to engage with audiences effectively.

EPISODE CHAPTERS

00:00 Welcome to Digital Dominators & Episode Setup

02:30 Kay’s Journey: From Police Officer & MMA to Podcast Agency

06:54 Transferable Skills: “Serve & Protect” in Business

10:22 Booking 100 Podcasts: Strategy & Referrals

13:23 Learning by Doing: Imperfect Starts to Big Wins

16:02 Mindset Over Tech: Confidence and Niching Myths

20:40 Getting Camera-Ready: 7-Day Lives & 3-Step Self-Review

26:38 Podcasting for Business: Trust, Storytelling & Sales

31:33 Sponsor: ElevenLabs

32:40 Building Influence: Beyond Downloads

35:39 Marketing Your Podcast: Repurposing, Separate Site & Backlinks

39:14 SEO, AI Visibility & Meta Search Changes

KEY TAKEAWAYS

– Podcasting can significantly enhance your influence and income.

– Building confidence is key to starting a podcast.

– The tech aspect of podcasting is minimal compared to mindset.

– Networking and relationships are crucial for podcast success.

– Storytelling is more effective than direct selling in podcasts.

– Downloads are not the best measure of podcast success.

– You can monetize your podcast through affiliate marketing.

– Gamification can enhance audience engagement.

– Personal branding is essential for business growth.

– Podcasting should be seen as a long-term marketing strategy.

RESOURCES SHARED

• ⁠⁠https://makeyourmarkagency.com
• ⁠⁠⁠⁠https://www.instagram.com/kaysutharpodstrategist
• ⁠⁠⁠⁠https://www.tiktok.com/@kaysutharpodstrategist⁠⁠⁠⁠
• https://14daystolaunch.com/
• ⁠⁠⁠⁠https://getbookedonpodcast.com/
• ⁠⁠⁠⁠https://www.facebook.com/kay.suthar.make.your.mark
• ⁠⁠⁠⁠https://www.linkedin.com/in/kay-suthar-make-your-mark/⁠⁠

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