Law Firm Growth Lab

In this episode of the Law Firm Growth Lab, we sit down with Iris Albizu, founder of Albizu Law Firm in Austin, Texas, to explore how empathy and language can become a firm’s most powerful growth tools. Iris shares how building a fully bilingual office has allowed her to serve Hispanic families with understanding and authenticity, while setting her firm apart in a competitive family law market. She also dives into the importance of training staff for compassion, maintaining transparency with clients, and using cultural awareness as a foundation for long-term trust. For family and immigration law firm founders, this conversation offers a practical look at how human connection can drive measurable business growth.

Pricing feels risky until you know your numbers. In this episode, fractional CFO and CEO Jeremy Driver breaks down a practical framework for law firms: establish your true delivery cost, set a 3 to 4x cost floor, price under the value ceiling, and review pricing at least twice a year. We talk client grading, using price to attract ideal matters, cash flow forecasting, and the reports every founder needs to scale. If you run an immigration or family law firm, this is your blueprint for profitable growth.

In this episode of the Law Firm Growth Lab, Scott Berry talks with business strategist Jeremy Driver about the process of buying or selling a law firm. They explore what makes a practice valuable, how to avoid common mistakes, and how to structure deals that support long-term growth. Jeremy explains what law firm owners should verify before signing, how to retain clients through a transition, and why every deal should be built around measurable results.

From receptionist to respected national speaker, Flavia Santos Lloyd has built one of the most recognized boutique immigration firms in the country. In this episode, she shares how intentional systems, quick client response times, and a niche focus in arts and entertainment turned her solo practice into a 55-person operation. Flavia also opens up about leadership, motherhood, and mentoring the next generation of women in law. Her story is proof that the science of growth isn’t about luck: it’s about clarity, community, and consistent action.

In this episode, fractional CFO and CPA Kelley Brubaker (Profit Scale Thrive) sits down with Scott Berry live at Kaleidoscope 2025 in Austin to map out a practical, data-first path for immigration and family law firms. You will hear why accurate inputs beat gut feelings, how to reconcile P&L vs cash in the bank, and the often-missed role of debt service and owner distributions. Kelley walks through a one-week time study to design your first or next hire, what to track at $250k vs $1M vs $10M, and how to simplify your tech stack so systems talk to each other. Whether you are solo or scaling, you will leave with a clear next step based on numbers, not noise.

Board-certified immigration attorney Ruby Powers joins Scott Berry to unpack the real-world intersection of immigration and family law. From screening checklists and FOIA fundamentals to I-864 obligations after divorce, Ruby outlines the issues family lawyers must spot early to protect clients. You will hear practical guidance on SIJS orders and drafting pitfalls, when VAWA, U visas, or T visas apply, how TPS shifts can upend strategy, and why citizenship can be more complex than it looks. Ruby also flags current courtroom and detention trends, re-calendaring challenges, and steps families should take now to prepare for emergencies. If you serve mixed-status families or collaborate with immigration counsel, this conversation will help you deliver better outcomes and avoid costly missteps. Request Ruby’s slide deck by emailing Scott Berry at scott@marketcrest.com. Connect with Ruby at ruby@rubypowerslaw.com and explore her book and podcast, Power Up Your Practice.

In this kickoff episode of The Law Firm Growth Lab, host Scott Berry interviews Monica Lira Bravo, one of Dallas’s top immigration attorneys and a board-certified expert in immigration and nationality law. Recorded live at the 2025 Kaleidoscope Conference in Austin, hosted by 8 AM (the parent company of MyCase, LawPay, CasePeer, and Docketwise), Monica shares how she built her practice from a solo firm to a full-service operation serving both family and employment immigration clients. From leveraging SEO during the rollout of DACA to adopting automation tools like Lawmatics and Hona, Monica reveals the exact marketing and operational systems that helped her scale efficiently while keeping her firm’s human touch. This episode explores how consistency, authenticity, and data-backed decision-making drive lasting growth in today’s immigration law landscape.