In this kickoff episode of The Law Firm Growth Lab, host Scott Berry interviews Monica Lira Bravo, one of Dallas’s top immigration attorneys and a board-certified expert in immigration and nationality law. Recorded live at the 2025 Kaleidoscope Conference in Austin, hosted by 8 AM (the parent company of MyCase, LawPay, CasePeer, and Docketwise), Monica shares how she built her practice from a solo firm to a full-service operation serving both family and employment immigration clients.



From leveraging SEO during the rollout of DACA to adopting automation tools like Lawmatics and Hona, Monica reveals the exact marketing and operational systems that helped her scale efficiently while keeping her firm’s human touch. This episode explores how consistency, authenticity, and data-backed decision-making drive lasting growth in today’s immigration law landscape.