Have you ever thought, "there's got to be an easier way to do this?" That's exactly how Lisa Lane's million-dollar idea for Rinseroo was born. And unlike some entrepreneurs who spend years planning, she created a prototype, did her research, and started building a brand.

In this episode, Lisa shares the e-commerce strategy that helped them hit $1M in sales year one, how Rinseroo uses social media to stand out among big-name competitors, and the unique challenges that come with growing a top-selling product.

Topics discussed:

Introduction (00:00 )

The moment that sparked the idea for Rinseroo (02:04 )

How Lisa turned her idea into a product (04:55 )

Winning Lori Greiner's golden ticket on Shark Tank (07:38 )

Achieving $1M in sales in their first year (10:26 )

Rinseroo's e-commerce and social media strategy (12:27 )

How they deal with copycats and counterfeit products (16:17 )

Expanding the Rinseroo product line (20:31 )

The impact of tariffs and how they're adapting (22:55 )

Finding joy in entrepreneurship (24:54 )

Resources:

• Sending your child to college will always be emotional but are you financially ready? Take the College Readiness Quiz for Parents: https://www.mitlinfinancial.com/college-readiness-quiz/
• Doing your taxes might not be enJOYable but being more organized can make the process less painful. Get Your Gathering Your Tax Documents Checklist:
  https://www.mitlinfinancial.com/wp-content/uploads/2024/06/Mitlin_ChecklistForGatheringYourTaxDocuments_Form_062424_v2.pdf
• Will you be able to enJOY the Retirement you envision? Take the Retirement Ready Quiz:
  https://www.mitlinfinancial.com/retirement-planning-quiz/

Connect with Larry Sprung:

• LinkedIn: https://www.linkedin.com/in/lawrencesprung/
• Instagram: https://www.instagram.com/larry_sprung/
• Facebook: https://www.facebook.com/LawrenceDSprung/
• X (Twitter): https://x.com/Lawrence_Sprung

Connect with Lisa Lane:

• Instagram: https://instagram.com/OfficialRinseroo/
• Facebook: https://www.facebook.com/rinse.roo/
• TikTok: https://tiktok.com/@Rinseroo
• LinkedIn: https://www.linkedin.com/in/lanelisa/
• Website: ​​https://rinseroo.com/

About Our Guest:

Lisa Lane is the inventor of the Rinseroo brand and President of Lane Innovations,  a woman-owned company that transforms everyday problems into innovative, patented solutions. With 6 patents to her name, Lisa has broken through barriers in the male-dominated world of inventing and e-commerce. Her flagship product, the Rinseroo slip-on shower hose, won the Golden Ticket on Shark Tank this year.  She started it all with no background in manufacturing,  just an idea that came to her in the shower.   Lisa is passionate about inspiring other entrepreneurs—especially women—to dream big, take risks, and turn ideas into reality.

Disclosure:

Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.

This episode was produced by Podcast Boutique https://www.podcastboutique.com