$421 Million!! 🙌 Why August Was the Biggest Month EVER for the Sports Card Hobby
Update: 2025-09-05
Description
Sports cards just had their BIGGEST month ever — $421M in sales! Tyler Tarver breaks down why August was such a record-setting month, from Kevin O’Leary’s $13M Kobe/Jordan grail to Caitlin Clark’s cultural impact. We’ll talk investors, the National, NFL kickoff, WNBA cards, and how community energy is reshaping the hobby.
⏱️ Timestamps
- 0:00 – $421M in one month!
- 1:17 – Why August sales exploded
- 3:56 – Investors, The National & NFL kickoff
- 6:32 – Sports cards as mini stock portfolios
- 7:08 – Caitlin Clark & WNBA cards go mainstream
- 9:53 – The “Matrix effect” on women’s sports
- 13:28 – Card creators & live streams fueling growth
- 17:53 – Communities forming around breaks & streams
- 19:56 – Top 5 takeaways from August’s record month
- 29:10 – Why mid-tier cards matter most
- 30:19 – Wrapping up + hobby outlook
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