&pizza CEO Mike Burns on cutting prices and playing the long game
Update: 2025-11-04
Description
In this episode of Take-Away with Sam Oches, Sam talks with Mike Burns, CEO of &pizza, a fast-casual pizza joint based in Washington D.C. that has grown to 45 locations. &pizza made headlines earlier this year when it announced it would buck the trend and cut its menu prices, offering unlimited free toppings with its $12 personal-sized pizzas rather than charging for toppings. Mike joined the podcast to share how &pizza is staying profitable with this change and why it’s an especially important strategy as the brand franchises for the first time.
In this conversation, you’ll find out why:
- With operations and marketing tweaks, sleepy brands can come alive
- Even in this economy, you have to strategize in years, not months
- Cutting price today isn’t a gimmick, it’s a volume play
- Your most important customer is the returning customer
- Buy the dip on today’s economy
Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.
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