πΈ Making Memories: How brands are becoming part of the experience
Update: 2019-06-23
Description
Customers arenβt just their transactions anymore. Brands want to work with them to create and share experiences, like new Christmas traditions or doing a lap of Australia, to drive business outcomes. Jules Lund heads beyond the store with Clemenger BBDOβs Gayle While and Kathmanduβs John Sette.
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