001: On being liked and found online – Just EEAT it
Update: 2025-10-16
Description
Season 2, Episode 1. On being liked and found online – Just EEAT it
I'm going to discuss an aspect of SEO (Search Engine Optimisation) you might not know about, EEAT. This acronym, EEAT stands for Experience, Expertise, Authoritativeness, and Trust.
I also unpack:
- "Do they like me or not?" What I think about other people's thoughts about me.
- Why I don't think AI is the best at giving you the answers you need.
- What if you're concerned about being seen?
- How I feel about having my face on the internet in 2025.
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