Episode 054: Lead magnets and how to make them magnetic! (with Chrissy Symeonakis)
Update: 2025-07-01
Description
🚨 Attention: This will be my last upload to Spotify and Apple Podcasts. If you want to keep listening, please ensure you follow me on YouTube. Thanks.
In this conversation, Chrissy and I go over:
- Quality of life adjustments you can make so that your emails are more appreciated.
- The dire consequences of your email not “hitting the mark” and getting marked as spam.
- Should your lead magnet be a quiz or a course? (We unpack why this doesn’t matter, and what to focus on instead.)
- Practical advice you can use when you don’t know what lead magnet you should have.
- If so-and-so’s free course has a dozen emails, does that mean yours should too? (We also unpack why this doesn’t matter, and what to focus on instead.)
- How to decide when you should outsource your email marketing.
- Replying to emails at 10pm? No problem! Chrissy and I respect different neruotypes in our businesses.
- Step-by-step: How to build your lead magnet if you want one, but don’t want to get overwhelmed or stuck.
- Why you shouldn’t be afraid of failure.
- Why it's good to study other people's lead magnets... but bad to get caught up in comparison.
- How owning your “past failings” or “revisions” can be your lead’s magnet superpower.
- Why your lead magnet doesn’t have to be “whatever the hottest thing is right now”.
- Brand guidelines — a missing piece that may prevent you from figuring out which lead magnet to make.
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