004: Are you Marketing to the Right Person? Navigating Buyer Roles.
Description
#004: Unlock the secrets of the buying process to market your business better. Join me, Lily Richmond, as I teach you about buyer roles and how they impact the decision to purchase your product or service. From the office manager who sparks an idea to the receptionist who could make or break your pitch, we dissect the roles of initiator, influencer, gatekeeper, decider, purchaser, and user; you'll understand why selling is never just about the final handshake. With anecdotes from my days marketing credit card brands, this episode promises to equip you with the savvy needed to engage effectively with every player in the decision to buy from you.
Prepare to broaden your perspective on who you need to consider in your marketing. I share three key actions to help you improve your marketing by using buyer roles. Get the worksheet here: https://marketingondemand.co/buyerroles
View the episode show notes and transcript here: https://marketingondemand.co/podcast
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